Performance Marketing Manager

upGrad School of Technology; Bengaluru; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

upGrad School of Technology (uGSOT) seeks a Performance Marketing Manager to own Google and Meta Ads campaigns, driving acquisition and downstream conversions with data-driven optimization.

You will collaborate with creative, content, CRM, sales and analytics teams to build a scalable, automated engine that meets admissions targets and delivers measurable ROAS across the funnel. This is an accountable, hands-on IC role in Bengaluru.

Qualifications

• 3–5 years of hands-on performance marketing experience
• Experience owning Google Ads and Meta Ads campaigns
• Experience with funnel analytics and ROAS/ROI optimization
• Experience in ed-tech or education marketing is a plus
• Ability to work independently and drive outcomes

Responsibilities

• Own Google Ads and Meta Ads end-to-end: strategy, budgets, audience, bidding and funnel objectives.
• Drive acquisition and downstream conversions: optimise for lead volume and quality.
• Monitor campaign health: budgets, pacing, tracking, attribution and dashboards.
• Build a framework for experimentation: test creatives, messaging, audiences and landing pages.
• Collaborate with cross-functional teams to improve campaign effectiveness and conversions.

Skills

Performance marketing

Google Ads

Meta Ads

Analytics

Campaign optimization

Job description

upGrad School of Technology (uGSOT) is building an AI-first undergraduate Computer Science education experience for the next generation of engineers. We combine a rigorous B.Tech program with an industry-oriented curriculum, hands-on learning, and the wider upGrad ecosystem to prepare students for careers in an AI-first world.

About the Role

We are looking for a Performance Marketing Manager to own uGSOT's Google and Meta

This is a hands-on individual contributor role, responsible for acquisition strategy, campaign execution, optimisation, reporting, lead quality and downstream conversions against business targets.

You will work closely with creative, content, CRM, sales and analytics teams to improve campaign performance and build a scalable, data-driven acquisition engine. You will be directly accountable for the strategy, execution and outcomes of the channel.

What You Will Own

• Own Google Ads and Meta Ads end-to-end: Develop acquisition strategies, campaign architecture, budgets, audience strategies, bidding approaches and funnel objectives aligned with business and admissions targets.
• Drive acquisition and downstream conversions: Optimise campaigns against agreed lead volume, lead quality, CPL, CAC and admissions targets, ensuring performance is evaluated across the entire acquisition funnel.
• Monitor campaign health and performance: Oversee budgets, pacing, tracking, attribution and account structure. Maintain performance dashboards, identify deviations and implement corrective actions.
• Build a systematic experimentation framework: Test and scale creatives, messaging, audiences, landing pages, offers, bidding strategies and campaign structures to improve performance.
• Drive cross-functional performance improvement: Collaborate with creative, content, CRM, product, sales and analytics teams to improve campaign effectiveness, lead quality and downstream funnel conversion.
• Report performance and drive accountability: Present performance insights, forecasts, challenges and action plans to marketing leadership, with clear ownership of channel outcomes.

What We're Looking For

• 3–5 years of hands-on performance marketing experience, with significant ownership of Google Ads and Meta Ads.
• Prior experience in Ed-tech is mandatory.
• Experience managing substantial advertising budgets and delivering measurable acquisition and business outcomes.
• Strong expertise in campaign architecture, audience targeting, bidding strategies, optimisation, tracking, attribution and funnel analytics.
• Strong analytical and numerical skills, with experience optimising metrics such as CPL, CAC, lead quality, conversion rates and ROAS/ROI.
• Experience with high-consideration lead-generation funnels where prospects require nurturing before conversion, preferably in education.
• Ability to independently execute campaigns, troubleshoot performance issues and take ownership of outcomes without relying on a team to execute.
• Strong cross-functional collaboration skills, particularly with creative, content, CRM, sales and analytics teams.
• A bias for experimentation, speed, data-driven decision-making and continuous

What Success Looks Like

Success in this role means consistently delivering the required volume of high-quality leads and downstream conversions within agreed CPL/CAC targets, while building a scalable, data-driven performance marketing engine for uGSOT. You should be able to independently analyse performance, identify opportunities or issues, take corrective action and remain accountable for results.