Associate Director - Performance Marketing

Unacademy; Bengaluru; On-site; INR 6,000,000 - 9,500,000; Full time

Job summary

PrepLadder is seeking an Associate Director – Performance Marketing to lead end-to-end performance marketing and growth across App and Web. This leadership role requires owning large budgets, driving CAC/ROAS/LTV, and partnering with Product, Analytics and Creative teams to accelerate app-led growth.

Ideal candidates have hands-on mobile app marketing and attribution experience, with a data-driven approach and strong cross-functional leadership.

Qualifications

• Demonstrated leadership of large performance marketing initiatives.
• Strong ownership of CAC, ROAS, LTV and revenue growth.
• Hands-on experience with mobile app marketing, attribution and funnel optimization.
• Proven ability to scale campaigns across Google, Meta, ASA and affiliates.

Responsibilities

• Own performance marketing strategy and growth roadmap across App and Web.
• Manage ₹30 Cr+ budget with focus on CAC, ROAS and revenue growth.
• Drive attribution, event tracking, deep linking and campaign measurement.
• Lead and mentor the Performance Marketing / Growth team.

Skills

Strategic leadership

Data-driven decision making

Cross-functional collaboration

Growth mindset

Tools

Google Ads

Meta Ads

Apple Search Ads

Affiliate networks

AppsFlyer

Firebase

GA4

Amplitude

Job description

I’m hiring for an Associate Director – Performance Marketing to lead end-to-end Performance Marketing & Growth across App and Web for PrepLadder.

PrepLadder is an established digital learning platform focused on helping students prepare for competitive medical and other professional entrance examinations through structured courses, high-quality learning content, test preparation and expert-led education.

This is a high-impact leadership role for someone who has built and scaled large customer acquisition engines and is comfortable owning significant budgets, growth metrics and business outcomes.

What You’ll Own

• Own the overall Performance Marketing strategy & growth roadmap across App and Web
• Manage and optimize a ₹30 Cr+ performance marketing budget, with ownership of CAC, ROAS, LTV & revenue growth
• Drive attribution, event tracking, deep linking and campaign measurement
• Scale full-funnel campaigns across Google Ads, Meta, Apple Search Ads (ASA) & Affiliate Networks
• Continuously optimize campaigns, audiences, creatives, budgets and conversion funnels
• Build, mentor and lead a high-performing Performance Marketing / Growth team
• Partner closely with Product, Analytics & Creative teams to drive experimentation and growth
• Identify and scale high-performing campaigns and creative assets to deliver sustainable growth
• Strong experience in Performance Marketing & Growth, ideally across both App & Web
• Proven experience managing ₹30 Cr+ performance marketing budgets
• Deep hands-on experience in Mobile App Marketing & Attribution
• Strong understanding of CAC, ROAS, LTV, attribution & funnel optimization
• Experience across Google, Meta, ASA & Affiliate Marketing
• Strong knowledge of AppsFlyer, Firebase, Amplitude & GA4
• Proven experience in team leadership and cross-functional collaboration
• Strong analytical and data-driven approach
• Strong bias towards experimentation, execution and scaling what works

If you’ve built and scaled app-led growth at significant scale and are looking to own a large performance marketing charter at a high-growth digital learning business, I’d love to connect.