Associate Director - Operations

Keka Technologies Private Limited; Nagpur District; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Hoora in Nagpur is seeking a Director – Service Operations & Quality to lead end-to-end operations for our rapid-scaling hyperlocal 4-wheeler washing business. You will own P&L, service quality, fulfillment excellence, demand generation, and workforce management across multiple locations.

The ideal candidate has 10+ years in business growth, expansions, sales and service, and has experience managing large distributed field teams in consumer services or automotive services.

Qualifications

• 10+ years of experience in business growth, expansions, sales & service.
• Proven track record in leading large distributed field teams in consumer/auto services or hyperlocal marketplaces.
• Strong commercial acumen with P&L ownership and revenue growth.
• Experience building scalable operating models for multi-city expansion.

Responsibilities

• Lead end-to-end service operations from booking to delivery across multiple locations.
• Own P&L, pricing, and regional unit economics for hyperlocal business.
• Drive demand generation, workforce planning, and training programs.
• Partner with Marketing, Product, and Tech to optimize logistics and customer experience.
• Scale operations with disciplined process, SLA adherence, and cost optimization.

Skills

P&L management

Operations leadership

Hyperlocal scaling

Team hiring & development

Strategic partnerships

Job description

Role: Director – Service Operations & Quality

Location: Nagpur (In-office)

Experience: 10+ years of experience in business growth, expansions, sales & service.

Hoora is a full-stack vehicle care platform built to simplify how India maintains and manages its cars and bikes. Positioned as India’s #1 Car & Bike Care App, Hoora brings every essential automotive need into one seamless ecosystem. From doorstep car and bike wash to end-to-end service, insurance support, challan management, and a curated marketplace for products and accessories, Hoora functions as a complete 360° vehicle companion. Powered by technology, on-demand logistics, and trained professionals, the platform replaces fragmented automotive experiences with one integrated solution. Hoora’s mission is simple: make vehicle ownership effortless, accessible, and reliable, whether it’s routine cleaning, urgent servicing, compliance needs, or upgrading your ride.

Role Summary:

We are seeking a dynamic and entrepreneurial Director – Service Operations & Quality to lead end-to-end operations for a rapidly scaling hyperlocal 4-wheeler washing business. The role will own P&L performance, service quality, fulfilment excellence, demand generation, workforce management, customer experience, and operational scalability across multiple locations. The ideal candidate combines operational rigor with commercial acumen and has experience managing large distributed field teams in consumer services, automotive services, logistics, quick-commerce, hyperlocal marketplaces, or franchise-led businesses.

Strategic Leadership, Revenue & P&L Management:

• Leadership role overseeing P&L, operational efficiency, service quality, scalable growth across business units and org. Full ownership of revenue targets, pricing strategies, and regional unit economics to ensure hyperlocal profitability.
• Define operational strategy aligned with business growth objectives.
• Lead expansion planning, launch readiness, and operational setup for new markets.
• Own city/regional/national P&L and drive sustainable revenue growth and profitability.
• Manage budgets, forecasting, unit economics, and cost optimization initiatives.
• Monitor key business metrics including revenue, gross margin, contribution margin, EBITDA, and cash flow.
• Identify opportunities to improve utilization, productivity, and operational efficiency.
• Design and test acquisition and go to market strategies suited for specific business units, PIN codes and local demographics.
• Partner with Marketing and Growth teams to drive customer acquisition and retention.
• Develop local demand-generation initiatives for societies, residential clusters, office parks, and fleet customers.
• Identify strategic partnerships that increase bookings and customer penetration.
• Monitor demand-supply balance and optimize service capacity utilization. Drive subscription, membership, and recurring revenue programs.

Operational Excellence:

• Work with tech, product and marketing teams to build and scale excellent product market fit, optimize local logistics, reduce RTO (Return to Origin) rates, and improve service delivery and customer experience.
• Lead end-to-end service delivery operations from booking to service completion.
• Ensure seamless fulfilment across customer locations, residential societies, corporate parks, and partner sites.
• Develop operating models that maximize technician productivity and route efficiency.
• Drive SLA adherence for on-time service delivery and customer commitments.
• Establish scalable operating processes for multi-city expansion.

Supply & Capacity Management, Workforce Planning & Hiring

• Ensure adequate manpower and service capacity to meet demand forecasts.
• Manage service partner networks, franchises, and vendor relationships where applicable.
• Optimize resource allocation across cities and service zones.
• Develop contingency plans for peak demand periods.
• Own workforce strategy, hiring plans, and organizational design.
• Recruit and develop city managers, operations managers, quality leads, and field teams.
• Build training, onboarding, and certification programs.
• Establish performance management systems and productivity benchmarks.
• Drive employee engagement, retention, and leadership development

Cross-Functional Leadership:

Bridge the gap between the technology/product team and ground operations to scale the platform seamlessly.

Prior Experience:

• Prior experience in scaling and leading business verticals in auto tech, hyperlocal companies or startups.
• Experience in building and hiring great teams in product tech companies.
• Excellent leadership abilities, expertise in micro market economics, launch playbooks
• After market, service ecosystem, tech stack leverage.