Amazon Account Manager

GNV Commodities; Dadri; On-site; INR 800,000 - 1,200,000; Full time

Job summary

GNV Commodities Pvt Ltd in India is seeking a performance-driven Amazon Account Manager to scale advertising for our premium pet-care brands on Amazon. You will run hands-on PPC campaigns, optimize bidding, and focus on sales growth, ROAS, and profitability.

You will manage campaigns across Sponsored Products, Brands, and Display, conduct keyword research, analyze metrics, and collaborate with the ecommerce team to align content and promotions.

Qualifications

• Hands-on experience with Amazon PPC and advertising

Responsibilities

• Plan, create, manage, and optimise Amazon PPC campaigns for multiple brands and SKUs.

Skills

Amazon PPC

Campaign strategy

Keyword research

Bid optimisation

Budget management

Performance analysis

Excel/Google Sheets

E-commerce metrics

Tools

Excel/Google Sheets

Seller Central

Vendor Central

Job description

Role Overview

We are looking for a performance-driven Amazon Account Manager to manage and scale advertising for our premium pet-care brands on Amazon. The ideal candidate should have strong hands-on experience in Amazon PPC, campaign strategy, keyword research, bid optimisation, budget management, and performance analysis, with a clear focus on sales growth, ROAS, ACOS, and profitability.

Key Responsibilities

Amazon Advertising & PPC Primary Responsibility

• Plan, create, manage, and optimise Amazon PPC campaigns across multiple brands and SKUs.
• Manage Sponsored Products, Sponsored Brands, Sponsored Display, and other available Amazon advertising formats.
• Develop campaign strategies based on brand objectives, SKU priorities, margins, and sales targets.
• Conduct detailed keyword research and build keyword/product targeting strategies.
• Manage Auto, Manual, Broad, Phrase, Exact, Product and Category targeting campaigns.
• Continuously optimise CPC, bids, budgets, keywords, placements, and targeting.
• Monitor and improve ACOS, TACOS, ROAS, CTR, CVR, CPC, impressions, clicks, and attributed sales.
• Identify high-performing keywords and ASINs and scale them aggressively.
• Identify wasteful spend, irrelevant search terms, and underperforming campaigns and take corrective action.
• Conduct regular Search Term Reports and Search Query Performance analysis.
• Manage negative keywords and optimize search-term targeting.
• Develop strategies for new product launches, including initial visibility and ranking campaigns.
• Build campaigns to improve both organic ranking and paid visibility.
• Allocate advertising budgets across brands, categories, and SKUs based on performance.
• Monitor daily ad spend and ensure budgets are utilised efficiently.
• Prepare and implement strategies during Prime Day, Great Indian Festival, and other Amazon events.
• Conduct competitor advertising and keyword analysis to identify new growth opportunities.

Performance Analysis & Reporting

• Track daily, weekly, and monthly advertising performance.
• Prepare detailed PPC performance reports and dashboards.
• Analyse:
  • ROAS
  • ACOS
  • TACOS
  • CTR
  • CPC
  • Conversion Rate
  • Impressions
  • Clicks
  • Ad Sales
  • Ad Spend
  • Organic Sales
  • Total Sales
• Compare advertising performance against sales and profitability targets.
• Identify performance gaps and provide clear action plans.
• Present campaign performance and recommendations to management.

Amazon Business & Catalogue Support

• Work closely with the e-commerce team to ensure advertised ASINs have strong content, pricing, ratings, reviews, and inventory availability.
• Identify listing/content issues that may impact advertising conversion.
• Coordinate with the content team for A+ Content, images, titles, bullets, and Brand Store improvements.
• Monitor competitor pricing, promotions, rankings, and advertising activity.
• Support new SKU launches and promotional campaigns.

Key KPIs

• Amazon Ad Sales
• Overall Amazon Sales Growth
• ROAS improvement
• ACOS/TACOS optimisation
• Advertising ROI
• Conversion Rate
• Organic ranking growth
• Keyword ranking
• Reduction in wasted ad spend
• New customer acquisition
• Brand and SKU-wise sales growth
• Achievement of monthly advertising and sales targets

Required Skills

• Strong hands-on experience with Amazon PPC/Advertising.
• Excellent understanding of Amazon Ads campaign structures and targeting.
• Strong analytical and data interpretation skills.
• Advanced Excel/Google Sheets knowledge.
• Ability to work with large SKU and keyword portfolios.
• Strong understanding of e-commerce metrics and profitability.

  Preferred Experience

  • 25 years of experience in Amazon PPC / Amazon Ads.
  • Experience managing multiple brands and large advertising budgets.
  • Experience in FMCG, pet care, food, beauty, or consumer products preferred.
  • Amazon Ads certification will be an added advantage.
  • Experience with Seller Central and Vendor Central is preferred.