Associate Director - Media Planning (Integrated)

dentsu; Bengaluru; On-site; INR 3,500,000 - 5,500,000; Full time

Job summary

Dentsu India Bengaluru is seeking an Associate Director – Media Planning (Integrated) to lead strategic client partnerships and deliver integrated media solutions that drive growth and marketing effectiveness. The role oversees a portfolio of client accounts, ensuring excellence in media planning, campaign delivery, and commercial performance.

You will collaborate with cross-functional teams across Media Strategy, Investment, Performance Marketing, Analytics, Creative, and CXM to deliver

Qualifications

• 7 to 9 years of experience in media account management and planning.
• Experience managing large client portfolios and integrated campaigns.
• Strong understanding of media strategy, planning, buying, performance marketing, and optimization.
• Experience leading cross-functional teams and senior client relationships.
• Bachelor’s degree in marketing, business, or communications; postgraduate qualification is an advantage.
• Total years of experience in media planning, performance marketing and organic social branding.

Responsibilities

• Support the Client Director in developing insight-led media solutions aligned with client goals.
• Lead day-to-day management of a portfolio of media accounts with proactive communication.
• Collaborate with Media Strategy, Investment, Performance Marketing, Analytics, Creative, and CXM teams.
• Oversee planning and execution of integrated media campaigns on time and within budget.
• Drive collaboration across internal teams, partners, and clients for seamless execution.
• Review media plans and performance to identify optimization opportunities.
• Mentor Account Management teams to foster collaboration and client-centricity.
• Ensure project governance with timelines, budgets, risks, and deliverables.
• Provide clients with updates and strategic recommendations based on data.
• Identify opportunities to grow client relationships with new capabilities.

Skills

Media planning

Account management

Client leadership

Cross-functional teamwork

Commercial acumen

Forecasting

Education

Bachelors in marketing

Bachelors in business

Postgraduate qualification

Job description

Designation – Associate Director – Media Planning (Integrated)

Exp. – 7 to 9 Yrs.

Job Description Summary:

The role supports the Client Director in leading strategic client partnerships and delivering integrated media solutions that drive business growth and marketing effectiveness. This role oversees a portfolio of client accounts, ensuring excellence in media planning and campaign delivery, operational efficiency, and commercial performance. Working closely with cross-functional teams, this role fosters collaboration, leads high-performing account teams, and delivers innovative, data-driven media solutions that create value for clients and Dentsu.

Job Description

Key responsibilities:

• Support the Client Director in developing and delivering strategic, insight-led media solutions that align with client business objectives and marketing goals.
• Lead the day-to-day management of a portfolio of media accounts, ensuring exceptional client service, proactive communication, and strong relationship management.
• Collaborate across Dentsu's integrated capabilities, including Media Strategy, Investment, Performance Marketing, Analytics, Creative, and CXM teams, to deliver connected and effective client solutions.
• Oversee the planning and execution of integrated media campaigns, ensuring projects are delivered on time, within budget, and in line with agreed objectives and quality standards.
• Drive collaboration across internal teams, external media partners, and clients to ensure seamless campaign execution and operational excellence.
• Review media plans, campaign performance, and delivery models to identify opportunities for optimization, innovation, improved efficiencies, and enhanced commercial outcomes.
• Lead and mentor Account Management teams, fostering a culture of collaboration, accountability, continuous learning, and client-centricity.
• Ensure effective project governance by managing timelines, budgets, resource allocation, risks, and campaign deliverables across multiple client engagements.
• Provide clients with accurate media plans, campaign updates, performance reviews, and strategic recommendations based on data, market insights, and business objectives.
• Identify opportunities to grow existing client relationships by introducing new media capabilities, digital solutions, and integrated services across Dentsu's portfolio.
• Monitor account financial performance, ensuring effective scope management, revenue growth, profitability, and resource utilization.
• Champion innovation and best practices by leveraging market trends, audience insights, technology, and emerging media solutions to deliver measurable business impact.

Experience & Qualifications

• 7 to 9 years of experience in Media Account Management, Media Planning, Client Leadership, or Integrated Marketing within a media agency or integrated communications environment.
• Proven experience managing large client portfolios and delivering integrated offline and digital media campaigns.
• Strong understanding of media strategy, planning, buying, performance marketing, measurement, and campaign optimization.
• Experience leading cross-functional teams and managing senior client relationships.
• Demonstrated commercial acumen with experience managing account profitability, forecasting, and resource planning.
• Bachelor’s degree in marketing, Business, Communications, or a related discipline; a postgraduate qualification is an advantage.

• Total Years of Experience in Media Planning, Performance Marketing and Organic Social Media Branding