Senior Manager - Growth Marketing

Exotel Techcom Pvt Ltd; Gurugram District; On-site; INR 3,500,000 - 6,500,000; Full time

Job summary

Exotel Techcom Pvt Ltd in Bengaluru/Gurugram seeks a Senior Manager for Growth Marketing to own end-to-end campaigns across India and APAC, Africa and MEA. You’ll build the engine turning positioning and content into pipeline, while owning the martech stack and GTM rigor.

You’ll work with the Senior Director on strategy but own execution, systems, and delivery, building an autonomous, scalable function rather than just channel execution.

Qualifications

• 6–10 years in B2B marketing with ownership of demand gen, campaigns, or marketing operations
• Proven experience owning martech stack and processes, not just using tools
• Comfort with funnel math: MQL/SQL/SAL, attribution, pipeline language for leadership
• Experience running paid media budgets and channel allocation decisions
• SaaS/B2B tech background preferred; CCaaS/CPaaS adjacent categories a plus

Responsibilities

• Own end-to-end campaigns across email, website, and paid media
• Own marketing operations, martech hygiene, lead scoring and routing logic
• Translate GTM strategy into executable quarterly/monthly plans
• Build repeatable GTM playbooks by segment (Enterprise ABM)
• Own SEO and performance marketing efforts and reporting

Skills

Campaign management

Martech ownership

ABM campaigns

Paid media

Tools

CRM/MAP

Analytics

SEO tools

Job description

SeniorManager-GrowthMarketing

Location:Bangalore/Gurugram

AbouttheRole

ExotelislookingforaSeniorManagerGrowthmarketingtoownend-to-endcampaignexecution,marketingoperations,andgo-to-marketdeliveryacrossourIndia,APAC,Africa,andMiddleEastmarkets.Thisisabuilder-operatorrole:you'llruntheenginethatturnspositioningandcontentintopipelineacrossemail,website,andpaid,whileowningthemartechstackandtheoperationalrigorbehindeveryGTMlaunch.

You'llworkcloselywiththeSeniorDirectorofIntegratedMarketingonstrategyandprioritization,butyou'llownexecution,systems,anddeliveryoutright.Thisisahigh-autonomyroleforsomeonewhowantstobuildafunction,notjustrunachannel.

WhatYou'llOwn

1.Campaigns(endtoend)

• Ownemail,website,andpaidmediaasoneintegratedsystemforcampaigns
• Planandexecutealways-onandcampaign-specificemailprograms(nurture,ABMsequences,product/featurelaunches,eventpromotion)
• Planandrunpaidmediaacrosssearch,andsocial—budgetallocation,targeting,creativebriefing,andperformanceoptimizationforEnterpriseaccounts.
• Buildthereportinglayerthattiescampaignactivitytofunnelmovement(MQL→SQL→pipeline),socampaignperformanceisneverablackbox

2.MarketingOperations

• Ownthemartechstack:CRM/MAPhygiene,leadscoringandroutinglogic,integrations,anddataflowbetweenmarketingandsalessystems.
• BuildandmaintainthesystemsandSOPsthatletcampaignsscalewithoutbreaking(thisincludestheSDRSOPworkalreadyinmotion)
• Ownmarketingdataintegrity:what'stracked,howit'sdefined,andwhocantrustthenumbers

3.GTMExecution

• TranslateGTMstrategyintoexecutablequarterlyandmonthlycampaignplans
• Workwithregionalmarketerstoownlaunchmechanicsfornewproducts,features,andmarkets,fromcampaigncalendartocross-functionalcoordination(sales,CX,productmarketing)
• BuildrepeatableGTMplaybooksbysegment(EnterpriseABM)solaunchesdon'tgetreinventedeachtime

4.SEO

• OwnorganicandAIsearchvisibilityasonefunction:traditionalSEOalongsideAEO/GEO(LLMcitationperformance).
• ExtendtheexistingAI-citationquerytrackingframeworkintoascaled,always-onprogramwithclearownershipofwhat'strackedandreported
• DrivethetechnicalSEO-agendasitearchitecture,migrationhealth,crawl/indexissues.
• Ownon-pageandcontentSEOprioritizationinpartnershipwithcontentandproductmarketing
• ReportorganicandAI-searchperformancewiththesamerigoraspaid:visibility,citationrate,andpipelinecontribution,notjustrankings

5.PerformanceMarketing

• Ownpaidmediabudgetallocation(upwardsof$350K)acrosssearchandsocialforEnterprise,Midmarket&SMBaccounts.
• TiespenddirectlytoSQL/pipelineoutcomesratherthanMQLsorclicks.
• Buildchannel-levelandblendedCAC/efficiencybenchmarksbysegmentandmarket.

WhatWe'reLookingFor

• 6–10yearsinB2Bmarketing,withdirectownershipofdemandgen,campaigns,ormarketingoperations(notjustonechannel)
• Provenexperienceowningamartechstackandtheprocessesaroundit—notjustusingthetools,butbeingaccountableforwhattheyproduce
• Comfortablewithfunnelmath:MQL/SQL/SALmechanics,attribution,andtranslatingcampaignactivityintopipelinelanguagesalesandleadershiptrust
• Experiencerunningpaidmediabudgetsandmakingchannelallocationcalls,notjustexecutingaplanhandedtoyou
• SaaS/B2Btechbackgroundpreferred;CCaaS/CPaaSoradjacentcategoriesastrongplus
• Asystems-buildermindset—someonewholeavesbehinddocumentationandrepeatableprocess,notjustcampaignoutput

WhyThisRole

Thisisn'ta"runthechannels"job.You'rebuildingtheoperatingsystemforhowExotelgoestomarket,thesystems,theplaybooks,andtherigorthatletcampaignsandlaunchesscalewithouteverydecisionroutingthroughoneperson.