Associate Director and Lead - Design

Treebo Hotels; Bengaluru; On-site; INR 1,500,000 - 2,800,000; Full time

Job summary

Treebo Hospitality Ventures is expanding its Medalio and dining concepts, and seeks a design leader to own the visual identity across digital and physical touchpoints. You will shape brand language and drive cohesive storytelling for multiple brands within the portfolio.

You will sit at the intersection of storytelling and execution, leading a small team and collaborating with cross-functional partners to deliver distinctive, scalable visuals for websites, apps, social templates, and campaigns.

Qualifications

• Portfolio demonstrating brand identity across digital and physical channels.
• Experience building or stewarding a brand identity for multiple brands.
• Ability to lead a small design team and collaborate with cross-functional partners.

Responsibilities

• Own the visual identity for Medalio Hotels and F&B brands across digital and physical touchpoints.
• Lead a design team, provide feedback, and foster a culture of great ideas.
• Build design systems, guidelines, and component libraries for scalable brand execution.
• Collaborate with brand and growth teams to ensure on-brand executions.

Skills

Brand design

Team leadership

Design systems

Figma

Adobe Creative Suite

Creative thinking

Tools

Figma

Illustrator

Photoshop

Adobe CC

Job description

Treebo Hospitality Ventures is India's largest stay network — 850+ hotels across 120+ cities, built on one conviction: quality travel shouldn't be a privilege. By combining technology with operational rigour, Treebo brought consistency and dignity to a budget segment that had neither.

In 2025, we soft launched, Medalio our in-house mid-market brand, built from the ground up for a new kind of Indian traveller. Alongside it, we operate Ibis, Ibis Styles, and Mercure hotels in India as a master franchisee for Accor, bringing global brand standards to a market we already know better than most.

Now we're entering F&B with two distinct brands, both under the mid-market umbrella.

As a Great Place to Work® certified organization, we are powered by “Treebs”- a community of bold thinkers who operate with an Owner Mindset and the humility to constantly reinvent.

Role Overview

We're building hospitality brands with a real point of view. We need someone who can make people feel something about it, on the internet, in culture, in conversation.

You’re not just going to lead design for these brands, you’ll be an integral part of the core team, spinning the narrative around them and bringing them to life.

About the role

You will own the entire design piece for Medalio Hotels and our restaurant businesses. The website, the physical experience, social presence, performance marketing. All with the help of a team committed to building the most loved brands in hospitality.

You'll sit at the intersection of storytelling and execution. This role covers two distinct brand worlds- hospitality and dining and you'll need to own the visual world for both categories.

What You'll Do

Own the visual identity. Evolve the existing design language for Medalio and our F&B brands. Make sure it’s consistent and on brand as we scale, across touchpoints- website, app, social templates, campaign visuals, performance marketing creatives. Making sure every creative feels distinctively, yet cohesive

Manage and grow a design team. You'll lead a small, sharp team- briefing them well, giving feedback that makes the work better, and building the kind of culture where good ideas can actually surface. Y

Build systems, not just assets. Design guidelines, component libraries, brand playbooks, the infrastructure that lets the brand scale without losing coherence.

Collaborate with internal teams You will work closely with the brand and growth teams. It is essential that you be highly collaborative and open to constructive feedback

What You'll Bring

4-5 years of multidisciplinary design experience, across a portfolio that shows both brand thinking and craft

Proven experience building or stewarding a brand identity across digital and physical channels- please include a

Fluency across the full design stack and in AI- Figma, Illustrator, Photoshop, Adobe CC, and whatever else the work requires. Familiarity with output enhancing AI tools.

The singular most important thing- An inherent sense of taste and aesthetics, which is visible across your portfolio

Why This Role

Medalio is at the stage where the visual identity is still being written. The decisions made in the next 12-18 months will define what this brand looks like for the next decade. This is the kind of design leadership opportunity that doesn't come around often.