Creative Lead – Content Operations & AI (D2C Industry)

Adecco; Gurugram District; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Adecco is seeking an AI-first Creative Leader to drive content operations and performance marketing for a D2C Health & Wellness brand. You will blend creative strategy, content, technology and data to build scalable content systems and high-converting campaigns.

Lead end-to-end creative operations across digital channels, build AI-powered workflows with ChatGPT, Claude, Midjourney and other GenAI tools, mentor teams, and align content with brand voice, objectives and consumer psychology.

Qualifications

• 6–10 years of experience in Creative Strategy, Content Marketing, Performance Marketing or Content Operations.
• Strong experience in D2C, Healthcare, Wellness, Nutraceuticals, SaaS, E-Commerce or Consumer Brands.
• Hands-on experience with Generative AI tools and prompt engineering.

Responsibilities

• Lead end-to-end creative and content operations across multiple digital marketing channels.
• Build AI-powered content workflows using GenAI platforms.
• Develop high-converting scripts, landing pages, ad copies, VSLs and performance marketing content.
• Build scalable content production systems to improve creative speed, quality and output.
• Collaborate with Performance Marketing, Design, Product and Video teams to create conversion-focused creatives.
• Develop creative frameworks, hook libraries, messaging angles and storytelling strategies based on consumer psychology.
• Analyze campaign performance and continuously optimize creatives using data and business insights.
• Drive founder-led branding, social media content and thought leadership initiatives.

Skills

AI-first

Creative strategy

Content marketing

Performance marketing

Content operations

Team leadership

Data-driven optimization

Tools

ChatGPT

Claude

Gemini

Midjourney

Runway

Veo

Kling

Job description

We’re Hiring | Creative Lead – Content Operations & AI

A leading D2C Health & Wellness Company is looking for an AI-first Creative Leader who can combine creative strategy, content, technology, and performance marketing to build high-performing, scalable content systems.

Working Days: Monday to Friday

• Lead end-to-end creative and content operations across multiple digital marketing channels.
• Build AI-powered content workflows using ChatGPT, Claude, Gemini, Midjourney, Runway, Veo, Kling and other GenAI platforms.
• Develop high-converting scripts, landing pages, ad copies, VSLs and performance marketing content.
• Build scalable content production systems to improve creative speed, quality and output.
• Collaborate with Performance Marketing, Design, Product and Video teams to create conversion-focused creatives.
• Develop creative frameworks, hook libraries, messaging angles and storytelling strategies based on consumer psychology.
• Analyze campaign performance and continuously optimize creatives using data and business insights.
• Drive founder-led branding, social media content and thought leadership initiatives.
• Ensure all content aligns with brand voice, business objectives and customer needs.

• 6–10 years of experience in Creative Strategy, Content Marketing, Performance Marketing or Content Operations.
• Strong experience in D2C, Healthcare, Wellness, Nutraceuticals, SaaS, E-Commerce or Consumer Brands.
• Hands-on experience with Generative AI tools and prompt engineering.
• Excellent copywriting, storytelling and direct-response marketing skills.
• Experience managing creative teams and scaling content production.
• Strong understanding of content performance, creative testing and optimization.

Industry Preference

D2C | Health & Wellness | Nutraceuticals | Healthcare | E-Commerce | Consumer Brands | SaaS / Digital Businesses

We’re looking for someone who is:

• AI-first and passionate about Generative AI, automation and emerging technologies.
• Strong in creative strategy + execution.
• Experienced in building scalable content systems and creative production workflows.
• Passionate about consumer psychology and high-converting content.
• Capable of leading and mentoring creative teams.
• Able to translate consumer insights + business objectives into high-performing creative campaigns.