Associate - Business Development

AssetPlus; Pune District; On-site; INR 400,000 - 650,000; Full time

Job summary

AssetPlus is seeking a Business Development Associate in Pune to drive growth initiatives for MFD acquisition. You will partner with Marketing, Sales, Operations and Finance to execute GTM plans, track leads, onboarding, activation and revenue, and help nurture a strong lead funnel.

You will maintain CRM discipline, prepare regular business updates and dashboards, and support campaigns, events and outreach programs in a fast-paced FinTech environment.

Qualifications

• 0–1 year of experience in business development, project coordination, strategy, operations, sales, or similar roles.
• Strong communication and interpersonal skills.
• High ownership, willingness to learn, and a strong execution and follow-through mindset.

Responsibilities

• Support GTM initiatives to drive MFD acquisition and growth.
• Track and monitor leads, onboarding, activation and revenue.
• Coordinate with Marketing, Sales, Operations, Finance and HR for smooth execution.
• Assist in campaigns, webinars, events and outreach programs to generate leads.
• Manage the lead funnel from generation to activation.
• Maintain CRM discipline with data entry, follow-ups, reporting and data hygiene.
• Identify gaps and bottlenecks and support initiatives to improve efficiency.
• Prepare regular business updates, reports and dashboards.

Skills

Communication

Execution mindset

Analytical thinking

Organizational skills

Attention to detail

Stakeholder coordination

Adaptability

Tools

CRM tools

MS Excel/Sheets

Job description

We are looking for a highly driven Business Development Associate to support the execution of growth initiatives for MFD (Mutual Fund Distributor) acquisition. This role involves working closely with cross-functional teams, tracking key business metrics, supporting lead generation initiatives, and ensuring smooth execution across onboarding, activation, and business growth.

Key Responsibilities

• Support the execution of go-to-market (GTM) initiatives to drive MFD acquisition and growth
• Track and monitor key performance metrics including leads, onboarding, activation, and revenue
• Coordinate with cross-functional teams such as Marketing, Sales, Operations, Finance, and HR to ensure smooth execution
• Support the planning and execution of campaigns, webinars, events, and outreach programs to generate and nurture leads
• Assist in managing the lead funnel from lead generation to conversion and activation
• Maintain strong CRM discipline, including accurate data entry, timely follow-ups, reporting, and data hygiene
• Identify execution gaps and process bottlenecks and support initiatives to improve operational efficiency
• Prepare regular business updates, reports, and dashboards to track progress against key metrics

Key Requirements

• 0–1 year of experience in business development, project coordination, strategy, operations, sales, or similar roles
• Strong communication and interpersonal skills
• High ownership, willingness to learn, and a strong execution and follow-through mindset
• Ability to coordinate with multiple stakeholders and work effectively across teams
• Analytical and data-driven approach with strong organizational and attention-to-detail skills
• Comfortable working in a fast-paced, dynamic, and ambiguous environment
• Proficiency in MS Excel/Google Sheets and basic understanding of CRM tools is preferred
• Prior exposure to Fintech, Mutual Funds, Wealth Management, or Financial Services is preferred but not mandatory