Associate Brand Manager/ Category Manager-Vitamin,Mineral & Supplement

TATA 1 MG; Gurugram District; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

Tata 1mg is seeking a consumer health category leader to own the VMS category, drive a data-led product strategy, and collaborate cross-functionally to bring new SKUs to market.

You will shape pricing, go-to-market plans, and category roadmaps while partnering with R&D, Regulatory, and Sourcing to scale private-label offerings across channels.

Qualifications

• MBA (preferred) or Graduate
• Experience with VMS or related wellness/nutrition categories is highly desirable
• Strong commercial acumen and analytical skills

Responsibilities

• Own and drive the complete P&L for the VMS category
• Build long-term category roadmap based on consumer trends, whitespace analysis, and market shifts
• Define GTM strategy, MRP/SP pricing matrix, and positioning for each launch
• Identify high-potential products backed by data, consumer insights, and scientific trends
• Collaborate with R&D, Regulatory, and Sourcing teams to develop and commercialize new SKUs
• Benchmark formulations, formats, and delivery systems with global peers
• Monitor category sales, contribution margins, and velocity across online & offline channels
• Liaison with Growth & Marketing teams to plan performance campaigns and ROAS

Skills

Strategic Thinking

Category Visioning

Product Lifecycle Management

Data Analysis

Pricing Tools

Stakeholder Management

Education

MBA (preferred) or Graduate

Job description

About Tata 1mg

Tata 1mg is a trusted health partner for end consumers and large institutions. Our mission is to make healthcare understandable, accessible, and affordable for all Indians. Over the past three years, we have worked towards building a healthcare platform that guides customers to the right and affordable care. Today, Tata 1mg is present across 1,000+ cities, and we are just getting started. Tata 1mg is one of the leading consumer health platforms, with offerings across ePharmacy, eDiagnostics, e-Consult, and offline stores. In 2022, Tata 1mg delivered:

• 15M+ ePharmacy orders


• 2M+ eDiagnostics orders


• 1M+ organic users per day


• A strong team of 6,400+ employees

Our people are our strongest asset, enabling us to consistently deliver on our mission.

Brief About the Team

The Consumer Products team is a Centre of Excellence within the Category Management vertical at Tata 1mg. The team works closely with the organisation-wide leadership, business, product, growth, and category teams to identify and execute opportunities to launch private-label products under the Tata 1mg brand. The team is responsible for:

• Identifying potential private-label product opportunities.


• Developing an in-depth understanding of products and consumer needs.


• Working closely with vendor partners to develop high-quality products.


• Owning the complete product lifecycle, from conceptualisation to sales across channels.


• Identifying opportunities across multiple business verticals, including:
  
  
  
  • ePharmacy
  
  
  • Institutional Business
  
  
  • eDiagnostics
  
  
  • Retail
  
  
  
  


• Category strategy


• Product roadmap


• Market sizing


• Competitive intelligence


• Pricing


• Product positioning


• Performance marketing inputs

The ideal candidate will be passionate about consumer health and wellness, have a strong data-led approach to decision-making, and be excited about building consumer-loved products.

Key Responsibilities

Category Ownership & Strategy

Own and drive the complete P&L for the VMS category

Build long-term category roadmap based on consumer trends, whitespace analysis, and market shifts

Define GTM strategy, MRP/SP pricing matrix, and positioning for each launch

New Product Development (NPD)

Identify high-potential products backed by data, consumer insights, and scientific trends

Collaborate with R&D, Regulatory, and Sourcing teams to develop and commercialize new SKUs

Benchmark formulations, formats (tablets, gummies, powders, etc.), and delivery systems with global peers

Market Research & Consumer Insights

Conduct deep-dive market mapping: size, segments, price bands, consumer personas

Leverage internal data, third-party reports, Amazon/Baby Chakra/Flipkart analytics, and survey tools

Run consumer feedback loops pre- and post-launch to fine-tune offerings

Competitor & Pricing Benchmarking

Map direct and indirect competitors (Carbamide Forte, Himalaya, Wellbeing, GNC, Tata 1mg, etc.)

Continuously track pricing, discounting, content, ratings/reviews, and formulation USP

Identify gaps in portfolio vs. leading brands

Performance Analysis & Growth

Monitor category sales, contribution margins, and velocity across online & offline channels

Liaison with Growth & Marketing teams to plan performance campaigns, ROAS benchmarking, and SKU-wise contribution

Optimize product mix to maximize revenue and consumer lifetime value (LTV)

Cross-Functional Collaboration

Work closely with R&D, Operations, Quality, Legal/Regulatory, Brand & Creative, and Digital Marketing

Ensure alignment on timelines, documentation, and commercial readiness for launches

Qualifications

MBA (preferred) or Graduate with 3-7 years of experience in D2C Brands, Nutraceuticals, Consumer Health, or E-commerce category roles

Experience with VMS or related wellness/nutrition categories is highly desirable

Strong commercial acumen and analytical skills

Skills & Competencies

• Strategic Thinking & Category Visioning


• Product Lifecycle Management (from concept to shelf)


• Data Analysis, Excel Modelling, Pricing Tools


• Deep understanding of consumer behavior and wellness trends


• Excellent communication and stakeholder management


• Execution-oriented mindset with ability to multitask