Associate Brand Manager

DrinkPrime; Bengaluru; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

DrinkPrime seeks a Brand Manager, Social Media & Content to own DrinkPrime's presence across social media, content strategy, and campaigns. The role requires a deep creative understanding to keep messaging engaging and aligned with key value propositions.

Responsibilities include developing social media strategies, planning campaigns, collaborating with designers and agencies, and analyzing performance to optimize future efforts.

Qualifications

• 3+ years of experience in Brand Management, Social Media, or Content Marketing.
• Strong creative and content sensibility, with the ability to conceptualize engaging brand campaigns.
• Proven track record of managing successful digital campaigns and social media growth.
• Experience in agency coordination, influencer marketing, or community building is a plus.
• Excellent project management skills with the ability to juggle multiple campaigns.
• MBA in Marketing or relevant field preferred.

Responsibilities

• Develop and execute social media strategies across platforms to enhance brand visibility and engagement.
• Plan and manage brand campaigns, product launches, and city expansions.
• Collaborate with designers, video creators, and agencies to craft compelling content.
• Own content strategy and brand storytelling to ensure consistent messaging.
• Monitor campaign performance and optimize efforts using analytics.
• Collaborate cross-functionally with Performance Marketing, Product, and Tech teams.
• Stay updated on trends and digital innovations to keep DrinkPrime at the forefront.

Skills

Brand Management

Social Media

Content Marketing

Campaign Management

Education

MBA in Marketing

Job description

The Brand Manager, Social Media & Content, will be responsible for DrinkPrime’s brand presence across social media, content strategy, and campaign management. This role requires a deep creative and content understanding to ensure DrinkPrime’s communication remains engaging, impactful, and aligned with our key value propositions. This role requires experience in developing brand narratives, launching digital campaigns, and collaborating with content creators and designers to amplify DrinkPrime’s presence.

Roles & Responsibilities:

• Develop and execute social media strategies across platforms (Instagram, Facebook, LinkedIn, X, YouTube) to enhance brand visibility and engagement.
• Plan and manage brand campaigns, product launches, and city expansions: from ideation to execution: while ensuring alignment with business objectives.
• Work closely with designers, video creators, and agencies to craft compelling content that resonates with our audience.
• Own content strategy and brand storytelling, ensuring messaging is consistent with DrinkPrime’s tone, values, and key differentiators.
• Monitor and analyze campaign performance using social media insights, analytics tools, and industry benchmarks to optimize future efforts.
• Collaborate cross-functionally with Performance Marketing, Product, and Tech teams to align branding efforts with growth initiatives.
• Stay updated on trends, audience behavior, and digital innovations to keep DrinkPrime at the forefront of content marketing

Requirements

• 3+ years of experience in Brand Management, Social Media, or Content Marketing.
• Strong creative and content sensibility, with the ability to conceptualize engaging brand campaigns.
• Proven track record of managing successful digital campaigns and social media growth.
• Experience in agency coordination, influencer marketing, or community building is a plus.
• Excellent project management skills with the ability to juggle multiple campaigns simultaneously.
• MBA in Marketing or relevant field preferred