Asst. Manager-Branding (Social Media & Content)

DrinkPrime; Bengaluru; On-site; INR 800,000 - 1,200,000; Full time

Job summary

DrinkPrime in Bengaluru is seeking a Brand Manager for Social Media & Content to enhance brand visibility and engagement. The ideal candidate will develop and execute social media strategies, manage branding campaigns, and collaborate with creative teams to produce impactful content.

The role requires a minimum of 3 years in Brand Management or Content Marketing, with a strong emphasis on digital campaigns and project management skills. Join us in making safe drinking water accessible to every household in India.

Qualifications

• 3+ years of experience in Brand Management, Social Media, or Content Marketing.
• Strong creative and content sensibility for engaging brand campaigns.
• Proven track record of managing successful digital campaigns.

Responsibilities

• Develop and execute social media strategies across various platforms.
• Plan and manage brand campaigns from ideation to execution.
• Work closely with designers and agencies to craft compelling content.
• Monitor and analyze campaign performance to optimize marketing efforts.
• Stay updated on trends and digital innovations.

Skills

Brand Management

Social Media Strategy

Content Marketing

Digital Campaigns

Project Management

Education

MBA in Marketing or relevant field

Job description

About DrinkPrime

DrinkPrime is on a mission to make safe drinking water accessible and affordable to every household in India. What started as a response to unreliable water quality has grown into a tech‑first, subscription‑based water purifier solution that’s changing the way India drinks water. Backed by leading VCs and visionary angels, we’re building a brand that doesn’t just solve a problem but creates a movement. Join us, and help bring that movement to life.

Job Summary

The Brand Manager, Social Media & Content, will be responsible for DrinkPrime’s brand presence across social media, content strategy, and campaign management. This role requires a deep creative and content understanding to ensure DrinkPrime’s communication remains engaging, impactful, and aligned with our key value propositions. This role requires experience in developing brand narratives, launching digital campaigns, and collaborating with content creators and designers to amplify DrinkPrime’s presence.

Roles & Responsibilities

• Develop and execute social media strategies across platforms (Instagram, Facebook, LinkedIn, X, YouTube) to enhance brand visibility and engagement.
• Plan and manage brand campaigns, product launches, and city expansions—from ideation to execution—while ensuring alignment with business objectives.
• Work closely with designers, video creators, and agencies to craft compelling content that resonates with our audience.
• Own content strategy and brand storytelling, ensuring messaging is consistent with DrinkPrime’s tone, values, and key differentiators.
• Monitor and analyze campaign performance using social media insights, analytics tools, and industry benchmarks to optimize future efforts.
• Collaborate cross‑functionally with Performance Marketing, Product, and Tech teams to align branding efforts with growth initiatives.
• Stay updated on trends, audience behavior, and digital innovations to keep DrinkPrime at the forefront of content marketing.

Pre‑requisites

• 3+ years of experience in Brand Management, Social Media, or Content Marketing.
• Strong creative and content sensibility, with the ability to conceptualize engaging brand campaigns.
• Proven track record of managing successful digital campaigns and social media growth.
• Experience in agency coordination, influencer marketing, or community building is a plus.
• Excellent project management skills with the ability to juggle multiple campaigns simultaneously.
• MBA in Marketing or relevant field preferred.