Associate Brand Manager

DrinkPrime; Bengaluru South; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

DrinkPrime is seeking a Brand Manager, Social Media & Content to lead the brand presence across social channels, content strategy, and campaigns. The role demands deep creative understanding to keep DrinkPrime’s communication engaging and aligned with key value propositions.

You will develop brand narratives, launch digital campaigns, and collaborate with creators and designers to ensure messaging is consistent with DrinkPrime’s tone and differentiators.

Qualifications

• 3+ years of experience in Brand Management, Social Media, or Content Marketing.
• Strong creative and content sensibility, with the ability to conceptualize engaging brand campaigns.
• Proven track record of managing successful digital campaigns and social media growth.
• Experience in agency coordination, influencer marketing, or community building is a plus.
• Excellent project management skills with the ability to juggle multiple campaigns simultaneously.
• MBA in Marketing or relevant field preferred

Responsibilities

• Develop and execute social media strategies across platforms to enhance brand visibility and engagement.
• Plan and manage brand campaigns, product launches, and city expansions from ideation to execution.
• Work closely with designers, video creators, and agencies to craft compelling content.
• Own content strategy and brand storytelling, ensuring messaging is consistent with DrinkPrime’s tone and differentiators.
• Monitor and analyze campaign performance using social media insights and benchmarks.
• Collaborate cross-functionally with Performance Marketing, Product, and Tech teams to align branding with growth objectives.
• Stay updated on trends and digital innovations to keep DrinkPrime at the forefront of content marketing.

Skills

Brand Management

Social Media

Content Marketing

Campaign management

Creative thinking

Education

MBA in Marketing

Job description

Bangalore South, India | Posted on 08/03/2026

The Brand Manager, Social Media & Content, will be responsible for DrinkPrime’s brand presence

across social media, content strategy, and campaign management. This role requires a deep

creative and content understanding to ensure DrinkPrime’s communication remains engaging,

impactful, and aligned with our key value propositions. This role requires experience in developing

brand narratives, launching digital campaigns, and collaborating with content creators and designers

• Develop and execute social media strategies across platforms (Instagram, Facebook, LinkedIn, X,
  YouTube) to enhance brand visibility and engagement.
• Plan and manage brand campaigns, product launches, and city expansions: from ideation to
  execution: while ensuring alignment with business objectives.
• Work closely with designers, video creators, and agencies to craft compelling content that
  resonates with our audience.
• Own content strategy and brand storytelling, ensuring messaging is consistent with DrinkPrime’s
  tone, values, and key differentiators.
• Monitor and analyze campaign performance using social media insights, analytics tools, and
  industry benchmarks to optimize future efforts.
• Collaborate cross-functionally with Performance Marketing, Product, and Tech teams to align
  branding efforts with growth initiatives.
• Stay updated on trends, audience behavior, and digital innovations to keep DrinkPrime at the
  forefront of content marketing

Requirements

3+ years of experience in Brand Management, Social Media, or Content Marketing.

• Strong creative and content sensibility, with the ability to conceptualize engaging brand
  campaigns.
• Proven track record of managing successful digital campaigns and social media growth.
• Experience in agency coordination, influencer marketing, or community building is a plus.
• Excellent project management skills with the ability to juggle multiple campaigns simultaneously.

MBA in Marketing or relevant field preferred