Brand & Content Writing

DrinkPrime; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

DrinkPrime, a fast-growing D2C brand in Bengaluru, is seeking a Brand & Content Writer with 4+ years of experience in content writing and a strong grasp of SEO. You will create engaging content across various formats, including blogs, websites, and LinkedIn profiles.

This role demands exceptional writing skills, adaptability across platforms, and a passion for storytelling to help establish DrinkPrime's brand and voice in the industry.

Qualifications

• 4+ years of experience in content writing, brand writing, journalism, or ghostwriting.
• Strong writing and editing skills with adaptability to different tones.
• Good understanding of SEO fundamentals.

Responsibilities

• Create high-quality content for blogs, websites, and emails.
• Develop messaging that communicates customer value propositions.
• Collaborate with teams to align content with business goals.

Skills

Content Writing

Brand Strategy

SEO Best Practices

Research Skills

Editing Skills

Job description

Designation & Details

Brand & Content Writer

Location: Bengaluru, KA

Experience: 4+ years

About DrinkPrime

DrinkPrime is one of India’s fastest-growing D2C brands, backed by leading investors. We have reimagined drinking water, an essential everyday category, for urban India through technology, product innovation, and superior customer experience. With a strong growth trajectory and ambitious plans ahead, this is an opportunity to join a category-defining company at an exciting stage of scale.

Job Summary

We're looking for a Content Writer who can blend storytelling, brand strategy, and thought leadership to create compelling content across multiple formats and platforms, including blogs, websites, landing pages, emails, and founder profiles. You'll shape how DrinkPrime communicates with customers through website and landing page content, build authority through insightful long‑form content, and help establish our founders as influential voices through strategic ghostwriting on platforms like LinkedIn.

The ideal candidate is an exceptional writer who understands audience psychology, can simplify complex ideas, and knows how different content formats and platforms influence engagement and perception.

Roles & Responsibilities

Content Writing

• Create high-quality content across blogs, website pages, landing pages, emails, newsletters, customer communications, guides, and video scripts.
• Develop clear and compelling messaging that communicates customer value propositions and strengthens the DrinkPrime brand.
• Conduct research on industry, consumer, and category trends to create insightful and credible content.
• Incorporate SEO best practices into content to improve discoverability and organic growth.
• Collaborate with marketing, design, product, and SEO teams to develop content aligned with business goals.
• Edit and proofread content to ensure clarity, accuracy, and consistency.

Founder Profiles

• Develop and execute content strategies to build the personal brands of DrinkPrime's founders across LinkedIn, PR, and other relevant platforms.
• Ghostwrite posts, articles, and opinion pieces in the founders' distinct voices.
• Understand platform dynamics, content trends, and audience behaviour to create content that drives engagement and credibility.
• Analyse content performance and refine content themes, formats, and messaging over time.

Pre-requisites

• 4+ years of experience in content writing, brand writing, journalism, ghostwriting, or a related field.
• Strong writing and editing skills, with the ability to adapt tone and style for different audiences and platforms.
• Experience writing website, landing page, blog, and thought leadership content.
• Good understanding of SEO fundamentals and content optimisation.
• Familiarity with LinkedIn content, personal branding, and thought leadership.
• Strong research skills, attention to detail, and ability to manage multiple projects simultaneously.