Field Marketing Manager

Syngenta; Chhindwara; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Syngenta in India seeks a Field Marketing Manager to lead campaign strategy and execution in the assigned area. You will collaborate with growers and channel partners, plan and launch NPL campaigns, and monitor ROI for A&P budgets and market impact.

The role emphasizes cross-functional coordination, stakeholder engagement, and data-driven insights to drive growth across NPL and strategic products in the region.

Qualifications

• Sales and Marketing principles, particularly around Campaign Management, Grower, Channel management and Marketing communications.
• Understanding of Agri and Rural Marketing concepts and methods.
• Understanding of grower/retailer behaviours.
• Understanding of the digital systems required to implement Campaign initiatives.
• Analytical skills to develop insights from campaign execution data points.

Responsibilities

• Lead deployment of divisional campaign strategy in assigned area.
• Drive the Campaign Management Process (Planning, Execution & Review) to achieve sales growth in 3 years.
• Drive NPL launch activities with retailers/growers via pre-launch demos and showcases.
• Deploy touchpoint strategy with DML/HO Marketing for ROI of A&P and awareness to conversion.
• Monitor market intelligence and share insights with the DML for planning.
• Ensure judicious use of campaign tools by the sales team to boost visibility.
• Collaborate with BMs & TMs to ensure execution excellence across channels.

Skills

Campaign Management

Grower management

Channel management

Marketing communications

Sales experience

Team management

Influencing

Customer needs understanding

Stakeholder coordination

Proactive approach

Tools

Excel

Job description

Role purpose

• Execute campaign plans to meet or exceed our financial objectives
• Develop collaborative partnerships platforms with our growers/channel
• Disign and lead campaing execution for NPL and strategic products
• Market reasearch for the customer feedback and campaign effectiveness
• Manage and track division A&P budget

Accountabilities

This is a summary list of 6-8 statements for key result areas. These accountabilities should normally be ongoing, and unlikely to change significantly from year to year. The focus should be on results rather than activities. When completing the role accountabilities, you should: Use action verbs (e. g. ensure, provide, execute, manage, design, translate); Provide a broad indication of the performance levels required (e. g. effectively, accurately, in line with defined standards); Ensure the accountabilities relate clearly to this role; Give an indication on freedom to act (e. g. independently, under supervision) and interdependencies with other roles.

Business accountabilities

Field Marketing Manager will be responsible for

• Lead deployment of Divisional Crop Campaign strategy in assigned area.
• Drive the Campaign Management Process (Planning, Execution & Review) in a robust manner to achieve quick establishment & achievement of peak sales of NPL and strategic products in 3 years while registering growth in core brands as well in assigned area.
• Drive NPL launch activities to build confidence with growers & channel partners through pre-launch demos & showcasing in assigned areas.
• Deploy touchpoint strategy for his respective division in discussion with DML/HO Marketing to achieve best ROI of A&P and quick awareness to conversion journey for NPLs.
• Monitor market intelligence, share customer insights with DML to be part of Campaign plan.
• Ensure judicious use of campaign tools available with sales team to fulfill their job delivery in the marketplace through high visibility campaign.
• Drive execution excellence with BMs & TMs in grower facing & channel facing activities/other excellence initiatives/ capability linked initiatives.
• Ensure use of MLP by TMs & support execution of Campaign in identified high potential villages for better operational excellence.
• Drive Retailer Reach, branding, market visibility of Brands in assigned area. Qualifications

Knowledge, experience & capabilities

Critical knowledge

• Sales and Marketing principles, particularly around Campaign Management, Grower, Channel management and Marketing communications
• Understanding of Agri and Rural Marketing concepts and methods
• Understanding of grower/retailer behaviours
• Understanding of the digital systems required to implement the Campaign initiatives
• Understanding of the xl/other tools to help in analysis.
• Analytical skills to develop insights from the Campaign Execution data points/Capability Initiatives

Critical experience

• Proven track record in in Sales, Sales & Marketing Management (minimum 3-4 years)
• Experience of managing the Campaigns & BTL touchpoints, launch of NPLs with Retailers /growers.
• Proven influencing skills.
• Proven track record in being a good team player and team management skills
• Strong ability to understand customer needs, structure and business drivers

Critical technical, professional and personal capabilities

• Coordination with TMs & BM & other Sales team members within a particular division
• Influencing capability at Divisional level
• Handling pressure of mutiple stakeholders
• Right attitude & go getter approach
• Proactive approach

Critical leadership capabilities

• Sets ambitious strategic goals
• Communicates with impact
• Leads change and holds ambiguity
• Builds a culture of innovation
• Focuses on customers
• Manages for performance
• Develops people, organization and self
• Collaborates across boundaries

Critical success factors & key challenges (KPIs)

• Achievement of Campaign objectives in assigned area
• Success of Campaign initiatives across NPL & strategic products in assigned area
• Increase coverge of growers/retailers with Campaign initiatives to gain market share.
• Create Brand Promoters for NPLs & strategic products in assigned area
• Feedback of the stakeholders in assigned BM area.
• Campaign effectivess analysis post each campaign for continuous improvement