Assistant Vice President - Influencer Marketing

Viral Pitch: Influencer Marketing Platform; Gurugram District; On-site; INR 2,500,000 - 4,500,000; Full time

Job summary

Viral Pitch is a self-serve influencer marketing platform based in Gurugram. We enable brands to build authentic creator relationships and run data-driven campaigns across digital channels.

The AVP – Influencer Marketing will lead end-to-end strategy, onboard influencers, negotiate partnerships, and ensure timely execution in a fast-paced, on-site role. The role requires strong market planning, PR, and leadership skills, with collaboration across brand partners, product, sales, and analytics

Qualifications

• Bachelor’s degree in Marketing, Business, or Communications.
• Postgraduate qualification preferred.
• Extensive experience in influencer marketing strategy and campaign management.
• Ability to translate insights into influencer-led plans.
• Strong analytical skills using data to optimize campaigns.
• Excellent communication and stakeholder management.
• Experience with major social channels and content formats.
• On-site in Gurugram; fast-paced growth environment.

Responsibilities

• Oversee end-to-end influencer marketing strategy and campaigns.
• Plan campaigns, identify and onboard influencers, negotiate partnerships.
• Ensure timely execution and monitor performance using platform insights.
• Collaborate with brand partners to translate objectives into influencer plans.
• Supervise campaign teams and guide market and audience analysis.
• Manage key client relationships and coordinate with product, sales, and analytics.
• Monitor industry trends and refine best practices; grow Viral Pitch’s ecosystem.

Skills

Market Planning

Market Research

Marketing Management

Public Relations

Team Leadership

Data Analytics

Negotiation & Presentation

Influencer Marketing Platforms

Education

Bachelor's degree in Marketing/Business/Communications

Postgraduate qualification (advantage)

Job description

Viral Pitch is a self-serve influencer marketing platform that enables brands to harness the impact of authentic content and long-term influencer relationships. The platform connects organizations with relevant creators, helping them design and execute data-driven campaigns across digital channels. By streamlining campaign management, performance tracking, and collaboration, Viral Pitch supports brands in scaling influencer-led marketing efficiently. Team members work closely with both brands and creators to shape campaigns that drive measurable business outcomes and strengthen audience trust.

Role Description

The Assistant Vice President – Influencer Marketing is a full-time, on-site role based in Gurugram. This role oversees end-to-end influencer marketing strategy, including planning campaigns, identifying and onboarding influencers, negotiating partnerships, and ensuring timely execution. The AVP will collaborate with brand partners to understand their objectives, translate them into influencer-led plans, and optimize performance using platform insights. Day-to-day responsibilities include supervising campaign teams, guiding market and audience analysis, managing key client relationships, and coordinating with internal stakeholders such as product, sales, and analytics. The role also involves monitoring industry trends, refining best practices, and contributing to the growth of Viral Pitch’s influencer ecosystem.

Qualifications

• Strong expertise in Market Planning and Market Research, with the ability to translate insights into effective influencer marketing strategies.
• Demonstrated experience in Marketing Management and Marketing, especially in digital or influencer-focused environments.
• Proficiency in Public Relations, including managing brand reputation, stakeholder communication, and creator relationships.
• Proven experience leading high-performing teams and managing complex, multi-brand campaigns.
• Excellent analytical skills with comfort using data and metrics to drive decisions and optimize campaigns.
• Advanced communication, negotiation, and presentation skills for engaging clients, creators, and internal teams.
• Experience working with influencer marketing platforms or social media ecosystems; familiarity with major social channels and content formats.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; a postgraduate qualification is an advantage.
• Ability to work on-site in Gurugram and collaborate effectively in a fast-paced, growth-oriented environment.