Assistant Modern Trade Manager

Strings Marketing

Dadri

On-site

INR 600,000 - 800,000

Full time

14 days+

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Job summary

Strings Marketing Pvt. Ltd. in Noida seeks an Assistant Manager / Executive Modern Trade to drive revenue growth across major modern trade formats and manage strategic buyer partnerships.

You will collaborate with Marketing and Supply Chain to ensure optimal product assortments and favorable Terms of Trade. The role requires 2–4 years of experience and a graduation (full-time). You will build relations with key accounts like Hamleys, Crossword, DMart and Reliance Retail, while leading promotions

Qualifications

  • Graduation (Full-time) required.
  • 2–4 years of experience in Modern Trade / Key Accounts.

Responsibilities

  • Drive revenue growth across modern trade formats such as Hamleys, Crossword, DMart, Reliance Retail.
  • Develop strategic tie-ups and partnerships with buyers.
  • Build and manage a strong and diverse product assortment.
  • Negotiate and manage Terms of Trade with retail chains.
  • Drive same-store growth through promotions and in-store programs.
  • Achieve profitability targets through an effective mix of promotional and regular SKUs.
  • Analyze competitor activity, internal sales performance, fill rates, and ROI.
  • Strategically expand presence across high-performing outlets.
  • Coordinate with Supply Chain and Marketing teams to ensure timely stock availability.
  • Support the KAM team in achieving collective sales targets.
  • Build strong client relationships and manage buyer expectations.
  • Deliver effective presentations and negotiations with key accounts.

Skills

Modern Trade Operations
Strategic Account Management
Sales & Business Development
Market Analysis
Pricing & Competition
Negotiation
Communication & Stakeholder Management

Education

Graduation (Full-time)

Job description

About Us

Strings Marketing Pvt. Ltd. is a leading manufacturer in the soft toy industry, with over 15 years of experience and a strong workforce of 1,000+ employees. We are committed to quality, creativity, and innovation, delivering products that bring joy and comfort to children and families.

Position Details
  • Designation: Assistant Manager / Executive Modern Trade
  • Department: Sales
  • Location: Insignia Tower, Sector 126, Noida
  • Experience: 2–4 years
  • Qualification: Graduation (Full-time)
Key Responsibilities
  • Drive revenue growth across modern trade formats such as Hamleys, Crossword, DMart, Reliance Retail, etc.
  • Develop strategic tie-ups and partnerships with buyers.
  • Build and manage a strong and diverse product assortment.
  • Negotiate and manage Terms of Trade with retail chains.
  • Drive same-store growth through effective promotions and in-store programs.
  • Achieve profitability targets through an effective mix of promotional and regular SKUs.
  • Analyze competitor activity, internal sales performance, fill rates, and ROI.
  • Strategically expand presence across high-performing outlets.
  • Coordinate with Supply Chain and Marketing teams to ensure timely stock availability.
  • Support the KAM team in achieving collective sales targets.
  • Build strong client relationships and manage buyer expectations.
  • Deliver effective presentations and negotiations with key accounts.
Core Competencies
  • Modern Trade / Large Format Store (LFS) Operations
  • Strategic Account Management & Negotiation
  • Sales & Business Development
  • Market Analysis & Consumer Insights
  • Understanding of Product, Pricing & Competition
  • Strategic & Analytical Thinking
  • Communication & Stakeholder Management
Key Performance Indicators (KPIs)
  • Sales Value Achievement
  • Gross Margin %
  • Collection Achievement %
  • AMF & Pipeline Compliance
  • ECNR + NCNR Value Achievement
  • Forecast Accuracy – Real-Time vs. Planned for Modern Trade
Company Details

Website: www.miradakids.com

LinkedIn: https://www.linkedin.com/company/mirada-creatives-llp/posts/?feedView=all

Instagram: https://www.instagram.com/officialmirada

Please review the above details and confirm your interest and availability to proceed further with the selection process.

Looking forward to hearing from you.

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