Assistant Marketing Manager

Digisme; Chennai District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Digisme in India seeks an Assistant Marketing Manager to build and execute go-to-market strategies for B2B SaaS, focusing on demand generation, product marketing, partnerships, and commercial team leadership.

You will turn marketing activities into qualified leads, sales pipeline, recurring revenue, and customer growth, working with sales to lift lead quality and revenue contributions, and managing SME partnerships.

Qualifications

• 8-12 years of experience in B2B GTM, SaaS, technology, fintech or business services.
• Strong experience in B2B SaaS/subscription-based models, preferably Indian SME/SMB.
• Marketing strategy, demand generation, performance marketing, product marketing.
• Leads commercial, sales, marketing, growth or demand-generation teams (4-5 yrs).
• Owns revenue/pipeline targets and commercial outcomes.
• Excellent knowledge of Indian SME markets and regional expansion.

Responsibilities

• Develop and execute India-focused B2B SaaS marketing and go-to-market strategies.
• Identify and target high-potential SME/SMB segments, industries, and regional markets.
• Drive demand generation through digital campaigns, SEO/SEM, social media, email, WhatsApp, webinars, events, referrals, and partnerships.
• Develop strong product positioning, value propositions, content, landing pages, and sales enablement materials.
• Work closely with sales to improve lead quality, conversion, pipeline, and revenue contribution.
• Build and manage partnerships with SME associations, consultants, payroll/accounting firms, and technology partners.
• Track marketing performance through qualified pipeline, CAC, conversions, revenue contribution, and channel performance.
• Lead, coach, and develop sales and marketing teams, including KPIs and performance management.
• Work with Manager and Singapore Group teams on market strategy, product feedback, and growth initiatives.

Skills

GTM experience

B2B SaaS marketing

Demand generation

Product marketing

Revenue ownership

Leadership

SME market knowledge

Stakeholder management

Communication

Negotiation

Job description

We are looking for an Assistant Marketing Manager who can build and execute DigiSMEs India go-to-market strategy across B2B SaaS sales, demand generation, product marketing, partnerships, and commercial team leadership.

This is a hands-on, revenue-focused role. The ideal candidate should be able to convert marketing initiatives into qualified leads, sales pipeline, recurring revenue, and customer growth.

Role & responsibilities:

• Develop and execute India-focused B2B SaaS marketing and go-to-market strategies.

• Identify and target high-potential SME/SMB segments, industries, and regional markets.

• Drive demand generation through digital campaigns, SEO/SEM, social media, email, WhatsApp, webinars, events, referrals, and partnerships.

• Develop strong product positioning, value propositions, content, landing pages, and sales enablement materials.
• Work closely with sales to improve lead quality, conversion, pipeline, and revenue contribution.

• Build and manage partnerships with SME associations, consultants, payroll/accounting firms, and technology partners.

• Track marketing performance through qualified pipeline, CAC, conversions, revenue contribution, and channel performance.
• Lead, coach, and develop sales and marketing teams, including KPIs and performance management.

• Work closely with the Manager and Singapore Group teams on market strategy, product feedback, and growth initiatives.

Preferred candidate profile:

• 8-12 years of experience in B2B go-to-market, SaaS, technology, fintech, or business services.

• Strong experience in B2B SaaS / subscription-based business models, preferably targeting Indian SME/SMB customers.

• Proven experience in marketing strategy, demand generation, performance marketing, product marketing, or marketing-sourced pipeline.

• At least 4-5 years of experience leading commercial, sales, marketing, growth, or demand-generation teams.

• Demonstrated ability to own revenue/pipeline targets and commercial outcomes.

• Strong understanding of Indian SME markets and regional expansion.

• Excellent communication, leadership, negotiation, and stakeholder-management skills.