Assistant Manager – YouTube Channel Operations

CoinDCX; Mumbai Suburban; On-site; INR 800,000 - 1,200,000; Full time

Benefits offered by this job

Design Your Own Benefit

Unlimited Wellness Leaves

Mental Wellness Support

Bi-Weekly Learning Sessions

Job summary

A leading cryptocurrency platform is seeking an Assistant Manager for YouTube Channel Operations to manage programming, strategy, and performance. The role involves driving subscriber growth, coordinating content execution, and analyzing channel performance. The ideal candidate has 3-4 years of experience managing YouTube channels and is proficient in audience development. This is a full-time position with great perks and the opportunity for significant impact.

Qualifications

• 3-4 years of hands-on experience managing YouTube channels (brand or creator-led).
• Strong understanding of YouTube content formats across long-form & shorts.
• Proficiency in YouTube Studio, analytics dashboards, and audience development best practices.

Responsibilities

• Manage end-to-end programming and performance of the CoinDCX YouTube channel.
• Define and maintain an effective content calendar.
• Coordinate with internal teams and external stakeholders for video rollout.
• Own weekly and monthly reporting of channel performance.

Skills

YouTube content formats

YouTube Studio

Audience development best practices

Content creation and strategy

Analytics tracking

Job description

Overview

Assistant Manager – YouTube Channel Operations at CoinDCX. You will manage YouTube channel programming, strategy, and performance to grow subscribers, engagement, and conversions while ensuring content aligns with brand, compliance, and platform guidelines.

Responsibilities

• Channel Ownership & Strategy
• Manage end-to-end programming and performance of the CoinDCX – India Ka Crypto Coach YouTube channel.
• Define and maintain an effective content calendar covering all funnel stages – from Live Trading to Podcasts to How-To walkthroughs.
• Monitor YouTube trends, algorithm shifts, and format innovations (Long-form, Shorts, Community) to evolve our content and distribution strategy.
• Use platform insights and competitive tracking to recommend optimizations that drive subscriber growth, engagement, and conversions.

• Content Execution & Coordination
• Coordinate with internal teams (brand, product, compliance, creative) and external stakeholders (editors, creators) to ensure timely rollout of planned videos.
• Maintain content hygiene across uploads – from YouTube SEO, thumbnails, tags, and titles to playlisting and content scheduling.
• Ensure all content is optimized for performance and adheres to brand tone, compliance, and platform guidelines.

• Analytics & Reporting
• Own weekly and monthly reporting of channel performance – watch time, views, CTR, subscriber growth, retention, etc.
• Provide data-backed insights to inform creative and strategic decisions.
• Set up a system of continuous improvement through performance analysis and testing of formats, titles, thumbnails, and CTAs.

Qualifications

• 3-4 years of hands-on experience managing YouTube channels (brand or creator-led).
• Strong understanding of YouTube content formats across long-form & shorts.
• Proficiency in YouTube Studio, analytics dashboards, and audience development best practices.
• Sharp eye for content – knows what makes a video clickable, watchable, and shareable.
• Strong organizational and executional skills – can independently manage complex workflows and tight timelines.
• Bonus: Experience in finance, fintech, trading, or working with content creators in these domains.

Ideal Candidate Attributes

• You are knowledge-hungry about Web3 and VDA, eager to stay ahead in this evolving space.
• You act like an owner, strive for excellence, impact, and tangible results.
• You embrace a We over Me mindset, growing individually while fostering others’ growth.
• You adapt to change and enjoy building and innovating.
• You think outside the box and push the boundaries of what’s possible.

Perks

• Design Your Own Benefit: Tailor your perk package to fit your needs (gadgets, pet-friendly options, etc.).
• Unlimited Wellness Leaves: Take time to recharge with generous wellness leave.
• Mental Wellness Support: Access to health experts, counseling, wellness workshops, and team outings.
• Bi-Weekly Learning Sessions: Ongoing learning to stay ahead in the industry.

Employment details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing
• Industries: Financial Services and Broadcast Media Production and Distribution