Executive - SEO/ASO

Coindcx; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

Design Your Own Benefits

Unlimited Wellness Leaves

Mental Wellness Support

Learning Sessions

Job summary

CoinDCX is seeking an Executive - SEO/ASO to craft clear, scalable content that educates millions of Indians about crypto, blockchain and Web3. You will write daily, ship at pace, and drive organic growth through search-optimised articles that inform and build trust.

You will work with a growth team in a fast-moving industry, publishing on a CMS and applying SEO best practices to expand CoinDCX’s content reach and impact.

Qualifications

• 2–3 years of experience creating crypto-related or fintech content
• Ability to write clearly and fast with high-volume schedule
• Foundational understanding of blockchain, crypto, and Web3 trends
• Familiar with global crypto market dynamics and trading tools
• Knowledge of SEO basics: interlinking, meta tags, GSC, GA
• Comfortable publishing and optimising content in CMS

Responsibilities

• Create and validate SEO-optimised content on crypto topics
• Deliver 3–4 articles daily, 1,600–2,000+ words each
• Ideate and research to build unique content IPs
• Execute core SEO tasks and track performance via GSC/GA
• Expand into new verticals across CoinDCX products
• Fuel community and social content ideation and distribution
• Own publishing on CMS end-to-end

Skills

Crypto content

SEO basics

CMS publishing

Fast writing

Content ideation

Web3 awareness

GSC/GA knowledge

Tools

Google Search Console

Google Analytics

Job description

The CoinDCX Journey: Building the Future of Finance

At CoinDCX, our mission is clear – to make crypto and blockchain accessible to every Indian and enable them to participate in the future of finance. As India's first crypto unicorn valued at $2.45B, we are reshaping the financial ecosystem by building safe, transparent, and scalable products that power adoption at scale. We believe that change starts together. It begins with bold ideas, relentless execution and people who want to build what's next. If you're driven by purpose and thrive in environments where your work defines the next chapter of an industry, you'll feel right at home here.

About The Role

This isn't a typical Executive - SEO/ASO role. Crypto moves in hours, not quarters – and the people who win are the ones who can explain it clearly, fast, and at scale. As an SEO Executive, you'll be at the front line of how millions of Indians learn about crypto, blockchain, and Web3 through CoinDCX. You'll turn market moves, price action, and complex concepts into sharp, search-optimised content that ranks, educates, and builds trust. This role exists because content is one of our most powerful engines for organic discovery and user education. You'll write daily, ship at pace, and learn how great content compounds into real traffic and real growth – while building deep expertise in one of the fastest-evolving industries in the world.

What You'll Do

• Create and validate SEO-optimised content – write blog content on the crypto industry covering trending updates, price predictions, and in-depth educational articles.
• Deliver 3–4 articles daily , each 1,600–2,000+ words, using a functional understanding of technical analysis of price charts to sharpen quality and relevance.
• Ideate and research – generate fresh content ideas and build unique content IPs, staying ahead of the latest in crypto, blockchain, and Web3, and tracking global market trends and price movements to shape content strategy.
• Execute core SEO tasks – build cohesive interlinking across articles, craft engaging meta titles and descriptions, and track performance in Google Search Console and Google Analytics to generate actionable reports and insights.
• Expand into new verticals – develop and manage content for new verticals across multiple products in the CoinDCX portfolio.
• Fuel community & social content – create brief, price-centric posts and content IPs for the community and social media platforms.
• Own publishing on CMS – upload, format, and SEO-optimise blog content end-to-end in a Content Management System

You'll Excel in This Role If You

• Have 2–3 years of experience creating crypto-related or fintech content.
• Write clearly and fast, and can handle a high-volume content schedule without dropping quality.
• Have a foundational understanding of blockchain, crypto, and Web3 trends.
• Are familiar with global crypto market dynamics and trading tools, and can read price charts at a functional level.
• Know the SEO basics – interlinking, meta tags, GSC, and GA – and are hungry to go deeper.
• Are comfortable publishing and optimising content in Content Management System
• Are curious, self-driven, and stay plugged into crypto news as it breaks.
• Know the basics of App Store Optimisation

You'll Know You're Winning When

• You’re consistently shipping 3–4 high-quality, well‑optimised articles a day.
• Your articles are ranking and pulling in growing organic traffic month over month.
• Your content IPs are being read, shared, and reused across community and social channels.
• Interlinking, meta, and on‑page basics are clean and consistent across everything you publish.
• Your GSC and GA reports are turning into insights the team actually acts on.

Why This Role Matters & What's In It For You

This is a role where you learn fast and see your impact quickly. You'll build real SEO and content craft, develop deep crypto and Web3 knowledge, and watch your work turn into measurable organic growth. You'll work alongside a sharp growth team and grow into a specialist in one of the world's fastest‑moving industries.

Hiring Process

Here's what your journey with us looks like:

• Application Review – We assess for skills, alignment, and intent.
• Recruiter Connect – A short conversation to understand you better.
• Functional Round(s) – Deep dive into your approach, craft, and problem‑solving.
• Assignment / Simulation Round – A take‑home task or live problem‑solving exercise to understand how you think and execute in real scenarios.
• Culture & Values Discussion – A conversation to understand our ways of working and how you thrive best.
• Founder Conversation (Optional) – For certain roles and senior levels, you may meet our founders to explore strategic alignment and long‑term fit.

Where We Work

We believe the best ideas emerge when people build together. Collaboration, speed and trust come alive when teams share the same space. With this belief, we operate as a work‑from‑office organisation. This role is based out of our Bangalore office, where energy, alignment and innovation move in real time.

Perks That Empower You

We believe great people deserve great experiences.

• Design Your Own Benefits: Flexible perks to match your lifestyle.
• Unlimited Wellness Leaves: Rest and recharge as you need.
• Mental Wellness Support: Access to therapy and wellness resources.
• Learning Sessions: Bi‑weekly learning and growth opportunities.

Ready to Build What's Next?

If you're looking for a role that gives you direct access to high‑stakes decisions, deep impact and a chance to build the future of finance, this is it. Join CoinDCX and help us make crypto accessible to every Indian, together.