Assistant Manager - Video Partnerships

Sony Music Entertainment; Mumbai; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Sony Music Entertainment in Mumbai is seeking an Assistant Manager – Video Partnerships to drive growth and monetization of our catalogue across YouTube, Meta, Snapchat and other video platforms. The role focuses on extending content life through new formats, working with artists, creators and vendors to grow audience and revenue.

You will own YouTube strategy, manage a content pipeline, and mentor a team while leveraging analytics to guide decisions in a fast-paced environment.

Qualifications

• 4–6 years of experience in digital content, YouTube, social media, music, or catalogue growth.
• Strong hands-on knowledge of YouTube Studio and YouTube Analytics.
• Strong analytical and problem-solving skills, with proficiency in Excel/Google Sheets.
• Excellent communication and cross-functional collaboration skills.
• Ability to independently own projects and manage teams.

Responsibilities

• Own YouTube and video platform strategy for catalogue growth, driving views, engagement, audience and revenue.
• Identify high-potential catalogue tracks and create new opportunities through recreations, remixes, edits, Shorts, lyric videos and other formats.
• Build and manage a catalogue content pipeline, working with internal teams, creators and vendors from concept to execution.
• Manage video recreations and edits, ensuring quality, timely delivery and alignment with creative direction.
• Use platform analytics and dashboards to track performance, identify opportunities and provide actionable recommendations.
• Drive content discoverability and performance through packaging, thumbnails, metadata, playlists, publishing and platform best practices.
• Track music/video trends, creators and emerging formats to identify opportunities for Sony Music’s catalogue.
• Manage multiple projects and work cross-functionally to execute and scale catalogue growth initiatives.
• Manage and mentor team members.

Skills

YouTube

Digital content

Social media

Analytics

Excel/Sheets

Stakeholder management

Project ownership

Team mentoring

Tools

YouTube Studio

YouTube Analytics

Job description

We are looking for a Assistant Manager – Video Partnerships to drive the growth and monetization of our Catalogue across YouTube, Meta, Snapchat and other video platforms. The role will focus on identifying opportunities to extend the life of existing content through new video formats, recreations and content-led initiatives, while working closely with internal teams, artists, creators and vendors to drive audience growth and consumption.

What you'll do:

• Own YouTube and video platform strategy for catalogue growth, driving views, engagement, audience and revenue.
• Identify high-potential catalogue tracks and create new opportunities through recreations, remixes, edits, Shorts, lyric videos and other formats.
• Build and manage a catalogue content pipeline, working with internal teams, creators and vendors from concept to execution.
• Manage video recreations and edits, ensuring quality, timely delivery and alignment with creative direction.
• Use platform analytics and dashboards to track performance, identify opportunities and provide actionable recommendations.
• Drive content discoverability and performance through packaging, thumbnails, metadata, playlists, publishing and platform best practices.
• Track music/video trends, creators and emerging formats to identify opportunities for Sony Music’s catalogue.
• Manage multiple projects and work cross-functionally to execute and scale catalogue growth initiatives.
• Manage and mentor team members.

Who you are:

• 4–6 years of experience in digital content, YouTube, social media, music, or catalogue growth.
• Experience in YouTube, digital media, music, entertainment or content marketing.
• Strong hands-on knowledge of YouTube Studio and YouTube Analytics with the ability to interpret data and derive business insights.
• Strong understanding of YouTube and social media video formats, including Shorts and vertical content.
• Proven experience in channel growth, content strategy and digital audience development.
• Strong analytical and problem-solving skills, with proficiency in Excel/Google Sheets and reporting.
• Excellent communication, stakeholder management and cross-functional collaboration skills.
• Ability to independently own projects, manage teams/stakeholders and work in a fast-paced environment.
• Strong passion for music, entertainment, creators and digital content trends.

What we give you:

• You join a vibrant global community with the opportunity to channel your passion every day
• A modern office environment designed for you, empowering you to bring your best
• Investment in your professional growth and development enabling you to thrive in our vibrant community
• The space to accelerate progress, positively disrupt and create what happens next
• We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.