Manager - Sync & Licensing

Sony Music Global Job Board; Mumbai City; On-site; INR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Global community

Modern office

Professional growth

Positive change platform

DEI initiatives

Job summary

Sony Music seeks a highly motivated Sync & Licensing Manager in Mumbai to drive revenue through licensing music across film, TV, streaming, advertising, and emerging media. You will identify opportunities, negotiate terms, and shepherd licensing agreements from deal to execution.

Collaborating with Legal, Finance, Marketing, and Artist Management, you will build relationships with music supervisors, production houses, agencies, and brands, and provide regular market intelligence to senior

Qualifications

• 5-6 years of experience in music licensing, entertainment, media sales, business development, or related fields.
• Master's degree in Business Management or a related discipline.
• Strong understanding of Indian and global music licensing, including synchronization licensing, copyright, publishing, and master rights.
• Proven experience negotiating licensing agreements and commercial contracts.
• Advanced proficiency in Microsoft Excel and data analysis.

Responsibilities

• Identify and develop synchronization licensing opportunities across agencies, production houses, OTT platforms, broadcasters and brands.
• Negotiate commercial terms for synchronization and master use licenses. Structure deals per policy and rights ownership.
• Pitch repertoire for films, web series, advertisements, promotional campaigns, and digital content; build relationships with music supervisors, studios, agencies and brand teams.
• Work with Legal, Finance, Marketing, Digital, Artist Management, and A&R to execute agreements and manage renewals and amendments.
• Maintain licensing records and reporting; provide market intelligence updates to senior management.

Skills

Negotiation

Client relationship management

Data analysis

Education

Master's degree in Business Management

Job description

We are seeking a highly motivated and commercially driven Sync & Licensing Manager to drive revenue opportunities through the licensing of music across film, television, streaming platforms, advertising, gaming, social media, brand partnerships, and other emerging media formats. The role will be responsible for identifying licensing opportunities, managing client relationships, negotiating commercial terms, and ensuring smooth execution of licensing agreements.

What you'll do:

• Identify and develop synchronization licensing opportunities across advertising agencies, production houses, OTT platforms, broadcasters and brands. Achieve licensing revenue targets through proactive business development efforts.
• Licensing & Deal Negotiation. Negotiate commercial terms for synchronization and master use licenses. Structure licensing deals in line with company policies and rights ownership requirements.
• Pitch relevant repertoire for films, web series, advertisements, promotional campaigns, and digital content. Build and maintain strong relationships with music supervisors, production houses, advertising agencies, and brand marketing teams.
• Work closely with legal and business affairs teams to execute agreements efficiently. Manage renewals, extensions, and amendments of existing licensing arrangements. Ensure all licensing activities comply with contractual and copyright requirements. Partner with cross-functional teams including Legal, Finance, Marketing, Digital, Artist Management, and A&R.
• Maintain accurate licensing records and reporting.
• Provide regular market intelligence and opportunity updates to senior management.

Who you are:

5-6 years of experience in music licensing, entertainment, media sales, business development, or related fields.

Master's degree in Business Management or a related discipline.

Strong understanding of Indian and global music licensing, including synchronization licensing, copyright, publishing, and master rights.

Proven experience negotiating licensing agreements and commercial contracts.

Advanced proficiency in Microsoft Excel and data analysis.

Passion for music and the evolving entertainment landscape.

What we give you:

• You join a vibrant global community with the opportunity to channel your passion every day
• A modern office environment designed for you, empowering you to bring your best
• Investment in your professional growth and development enabling you to thrive in our vibrant community
• The space to accelerate progress, positively disrupt and create what happens next
• We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives

Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music's aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

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