Associate - Programming Strategy & Insights

Viacom18; Mumbai; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Viacom18 in Mumbai seeks a data analytics professional to support Programming Strategy & Insights with robust data analysis, performance tracking, and audience measurement. You will mine large datasets, monitor viewership trends, and create actionable reports and dashboards to inform content, scheduling, and monetisation decisions.

The role is on a third-party payroll and will be on contract for six months, partnering with Programming, Sales, and Distribution teams to deliver timely insights,

Qualifications

• 5-8 years of experience in Media Research, Broadcast Analytics, Audience Measurement, Business Analytics, or Programming Insights.
• Bachelor's or postgraduate degree in Statistics, Economics, Mathematics, Data Analytics, Management, or related disciplines.
• Experience with large datasets and performance reporting frameworks.
• Exposure to television, media, entertainment, or audience measurement ecosystems.

Responsibilities

• Analyse BARC data, audience behaviour, ratings, reach, TSV, and market-level performance across genres and time bands.
• Mine large datasets to identify viewership trends, audience shifts, and performance opportunities.
• Maintain performance trackers, dashboards, and scorecards for Prime Time and Non-Prime Time programming.
• Generate daily, weekly, and monthly reports on channel, show, slot, and competitor performance.
• Ensure data accuracy, integrity, and timely dissemination of insights across stakeholders.
• Support programming teams with data-backed recommendations on content performance and scheduling.

Skills

Data analysis

Excel

Power BI

Tableau

Analytics

Education

Statistics/Math/Economics related degree

Tools

Power BI

Tableau

Job description

Role Objective

Support the Programming Strategy & Insights function through robust data analysis, performance tracking, and audience measurement. The role will be responsible for mining large datasets, monitoring viewership trends, creating actionable reports and dashboards, and supporting content, scheduling, and monetisation decisions through timely and accurate insights.

The role is on a third-party payroll and will be on contract for six months.

Key Responsibilities

Data Analytics & Performance Tracking

• Analyse BARC data, audience behaviour, ratings, reach, TSV, and market-level performance across programming genres and time bands.
• Mine and interpret large datasets to identify viewership trends, audience shifts, and performance opportunities.
• Maintain regular performance trackers, dashboards, and scorecards for Prime Time and Non-Prime Time programming.
• Generate daily, weekly, and monthly reports to monitor channel, show, slot, and competitor performance.
• Ensure data accuracy, integrity, and timely dissemination of insights across stakeholders.

Programming Insights & Decision Support

• Support programming teams with data-backed recommendations on content performance, scheduling, slot movements, and launch strategies.
• Conduct pre- and post-launch analyses for new shows, special events, and programming interventions.
• Track effectiveness of content changes and recommend corrective actions based on audience behaviour.
• Monitor seasonal, festive, and competitive market trends impacting viewership performance.

Advertising & Revenue Analytics

• Track Ad GRP delivery, inventory utilisation, and break performance.
• Support analysis of break structures, FCT allocation, and scheduling effectiveness to improve monetisation outcomes.
• Provide data inputs during key business periods such as IPL, major launches, and competitive events.

Stakeholder Support

• Partner closely with Programming, Sales, Distribution, and Business teams to address data and insight requirements.
• Prepare presentations, reports, and performance summaries for leadership reviews and business discussions.
• Support Sales teams with audience and market insights for advertiser pitches and category analyses.

Reporting & Process Excellence

• Build and automate reporting frameworks to improve efficiency and consistency.
• Maintain historical databases and knowledge repositories for performance benchmarking.
• Identify opportunities to improve reporting methodologies, tracking mechanisms, and analytical processes.
• Ensure adherence to reporting timelines and governance standards.

Capabilities Required

• Strong proficiency in data analysis, reporting, and performance tracking.
• Advanced Excel skills; experience with BI and visualization tools preferred (Power BI, Tableau, etc.).
• Ability to work with large datasets and derive meaningful business insights.
• Strong understanding of BARC data, audience measurement, and television viewership metrics.
• High attention to detail, analytical rigor, and problem-solving capability.
• Strong stakeholder management and communication skills.
• Ability to manage multiple priorities in a fast‑paced environment.

Experience & Profile

• 5-8 years of experience in Media Research, Broadcast Analytics, Audience Measurement, Business Analytics, or Programming Insights.
• Bachelors/Postgraduate degree in Statistics, Economics, Mathematics, Data Analytics, Management, or related disciplines.
• Experience working with large datasets and performance reporting frameworks.
• Exposure to television, media, entertainment, or audience measurement ecosystems preferred.
• Hands‑on experience supporting business teams through data‑driven insights and analytics.

Duration

• Six Months

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.