Assistant Manager - Social Media Marketing

DATRI Blood Stem Cell Donors Registry; Chennai; On-site; INR 600,000 - 1,000,000; Full time

Job summary

DATRI Blood Stem Cell Donors Registry is seeking a dynamic social content professional who can craft and execute cross-platform campaigns. You will manage content strategies across Instagram, Facebook, YouTube, WhatsApp, and LinkedIn, building a strong, outcome-driven portfolio.

With 3–5 years of hands-on experience, you will ideate, plan, and execute Marcom initiatives, collaborating with stakeholders to deliver creative campaigns on tight deadlines.

Qualifications

• 3 to 5 years of hands-on content/social media management experience.
• Portfolio showing campaigns across Instagram, Facebook, YouTube, WhatsApp and LinkedIn.
• Active involvement in ideation, planning and execution of Marcom initiatives.

Responsibilities

• Manage and execute content strategies across multiple platforms.
• Participate in ideation, planning and execution of all Marcom initiatives.
• Analyse performance data and optimize campaigns to drive results.
• Deliver high-quality work within tight deadlines.

Skills

Content strategy

Social media campaigns

Creative storytelling

Communication

Analytics & data interpretation

Time management

Stakeholder collaboration

Portfolio presentation

Tools

Canva

Photoshop

Adobe Illustrator

Video editing tools

YouTube Studio/Editor

Job description

Must have hands-on experience managing and executing content strategies across Instagram, Facebook, YouTube, WhatsApp, and LinkedIn, with a strong portfolio showcasing creative campaigns and content delivered across these platforms in previous roles. Should actively participate in ideation, planning, and execution of all Marcom initiatives as part of the team.

Experience : 3 to 5 years

Soft Skills

Excellent communication, creative thinking, and storytelling skills, with a strategic, proactive, and results-driven approach. Strong ownership, attention to detail, time management, and stakeholder collaboration, with the ability to analyse performance data, adapt to evolving trends, manage multiple campaigns, and deliver high-quality work within tight deadlines.

Technical Skills:

• Strong understanding of Instagram, Facebook, YouTube, WhatsApp, and LinkedIn.
• Content Writing, Creation, development and execution.
• Social media strategy and campaign planning.
• Content calendar planning and management.
• Short-form video and Reel production.
• Video shooting and editing.
• Creative storytelling and scripting.
• Canva, Photoshop, Adobe Illustrator and relevant video-editing tools.
• YouTube Studio/Editor.
• Social media analytics and performance tracking.
• Understanding of digital marketing and paid social media campaigns.