Social Media Manager

Webcooks Technologies Pvt Ltd; Amritsar; On-site; INR 350,000 - 750,000; Full time

Job summary

Webcooks Technologies Pvt Ltd is seeking a creative Social Media Manager who can write compelling content and drive engaging campaigns. You will plan content calendars, produce platform-specific posts, reels and carousels, and coordinate with designers to maintain a strong brand voice across channels.

Ideal candidates excel at storytelling, have strong English writing skills, and can manage multiple formats with timely publishing.

Qualifications

• Proven writing and content creation skills.
• Ability to develop platform-specific content and campaigns.
• Strong understanding of social media channels and engagement best practices.
• Ability to craft hooks, captions, headlines and CTAs.
• Excellent English communication and storytelling abilities.

Responsibilities

• Develop and manage social media content strategies and monthly content calendars.
• Write engaging, creative, and platform-specific content for social media posts, reels, stories, and campaigns.
• Create content ideas, concepts, captions, hooks, headlines, and promotional copy.
• Plan and coordinate the creation of reels, carousels, static posts, and other formats.
• Create visually appealing social media creatives using Canva or similar tools.
• Manage social media platforms including Instagram, Facebook, LinkedIn, and others.
• Research industry trends, hashtags, and competitor activities.
• Ensure consistent brand voice, messaging, and content quality.
• Collaborate with graphic designers, video editors, and marketing teams.
• Monitor content performance and suggest improvements based on engagement and insights.
• Ensure timely publishing and maintain consistency across channels.

Skills

Content writing

Content creation

Social media strategy

Copywriting

English proficiency

Storytelling

Time management

Tools

Canva

Social media tools

Job description

We are looking for a creative and proactive Social Media Manager with a strong command of content writing and content creation. The candidate should be capable of developing engaging content, planning social media strategies, and managing brand communication across multiple social media platforms.

We are looking for someone who can think creatively, write compelling content, and turn ideas into engaging social media posts, reels, carousels, and campaigns.

Key Responsibilities:

• Develop and manage social media content strategies and monthly content calendars.
• Write engaging, creative, and platform-specific content for social media posts, reels, stories, and campaigns.
• Create content ideas, concepts, captions, hooks, headlines, and promotional copy.
• Plan and coordinate the creation of reels, carousels, static posts, and other creative formats.
• Create visually appealing social media creatives using Canva or similar tools.
• Manage social media platforms including Instagram, Facebook, LinkedIn, and others.
• Research industry trends, trending topics, hashtags, and competitor activities.
• Ensure consistent brand voice, messaging, and content quality.
• Collaborate with graphic designers, video editors, and marketing teams.
• Monitor content performance and suggest improvements based on engagement and insights.
• Ensure timely publishing and maintain consistency across all social media channels.

Required Skills:

• Strong command of English content writing and communication.
• Excellent creative writing, storytelling, and copywriting skills.
• Strong understanding of social media content creation and marketing.
• Ability to develop creative content ideas and convert them into engaging posts.
• Hands-on experience with Canva and social media management tools.
• Understanding of Instagram Reels, Stories, Carousels, and LinkedIn content.
• Knowledge of content calendars, hashtags, trends, and audience engagement.
• Ability to write attention-grabbing hooks, captions, headlines, and CTAs.
• Basic understanding of social media analytics and performance metrics.
• Creative thinking, attention to detail, and good time management.