Assistant Manager - Sales & Marketing (CGHS/ECHS)

Aarvy Healthcare; Gurugram District; On-site; INR 500,000 - 1,200,000; Full time

Job summary

Aarvy Healthcare in India seeks a Government Liaison & Network Building professional to maintain ties with CGHS, ECHS and official offices, coordinate patient admissions, and promote hospital services to government beneficiaries.

The role involves field visits, empanelment management, and data reporting to drive panel-based revenue. 2–8 years of healthcare sales experience is preferred, with strong communication and negotiation skills.

Qualifications

• Bachelor's or Master's degree in Business Administration, Marketing, Hospital Administration, or Healthcare Management.
• 2–8 years (or up to 15 depending on scale) of institutional or hospital sales experience with government health schemes such as CGHS, ECHS, CAPF, or Railways.
• Experience with CGHS, ECHS, CAPF, or Railways.
• Strong local field presence and networking abilities.
• Familiarity with TPA and government credit/billing procedures.
• Excellent communication, negotiation, and relationship-management skills.

Responsibilities

• Government Liaison & Network Building: Maintain regular contact with CGHS wellness centers, ECHS polyclinics, and official offices to secure institutional ties.
• Patient Referral & Admission Coordination: Guide and coordinate with hospital departments, billing desks, and medical teams for admissions and approvals.
• Promoting Hospital Services: Present the hospital's specialties, infrastructure, and capabilities to government employees and pensioners.
• Field Visits & Outreach: Travel to government offices and associations to drive patient flow and panel-based revenue.
• Empanelment & Documentation: Manage empanelment, renewals, and compliance with CGHS, ECHS, or related panels.
• Data & Reporting: Track institutional visits, monthly referrals, conversion numbers, and revenue from government panels.

Skills

Field networking

Government liaison

Communication skills

Negotiation

Relationship management

TPA knowledge

Billing procedures

Education

Bachelor's or Master's in Business Administration

Job description

• Government Liaison & Network Building: Maintain regular contact with CGHS wellness centers, ECHS polyclinics, and official administrative offices to ensure strong institutional ties.
• Patient Referral & Admission Coordination: Guide and coordinate with hospital departments, billing desks, and medical teams for smooth patient admissions, treatment approvals, and required paperwork.
• Promoting Hospital Services: Present the hospitals specialties, infrastructure, and diagnostic/surgical capabilities to government employees, pensioners, and ex-servicemen beneficiaries.
• Field Visits & Outreach: Travel regularly to local government offices, ex-servicemen associations, wellness centers, and camps to generate patient flow and drive panel-based revenue.
• Empanelment & Documentation: Help manage the hospital's official empanelment, renewals, and compliance requirements with CGHS, ECHS, or related public health panels.
• Data & Reporting: Track and maintain records of institutional visits, monthly referrals, conversion numbers, and revenue generated from government panels.
• Role & responsibilities

• Education: Bachelors or Masters degree in Business Administration, Marketing, Hospital Administration, or Healthcare Management.
• Experience: Typically 2 to 8 years (or up to 15 years depending on scale) of institutional or hospital sales experience, with hands‑on knowledge of government health schemes like CGHS, ECHS, CAPF, or Railways.
• Skills Required:
• Strong local field presence and networking abilities.
• Familiarity with TPA (Third-Party Administrator) and government credit/billing procedures.
• Good communication, negotiation, and relationship-management skills