Assistant Manager- Sales & BD

Sterlite Electric; Gurugram District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Sterlite Electric, Gurugram, India, is seeking an Assistant Manager- Sales & BD to manage end-to-end tendering and bidding for EPC projects in the Power Cables business. You will identify tenders, coordinate bid strategies, prepare submissions, and ensure compliance with timelines while collaborating with internal teams and vendors.

The role focuses on maximizing bid success, optimizing costs, and strengthening customer and utility relationships within the power transmission sector.

Qualifications

• Experience in end-to-end tendering for EPC projects is essential.
• Ability to coordinate bid strategies and align with internal stakeholders.

Responsibilities

• Take ownership of sales & customer support for booked orders and new orders.
• Analyze market position and benchmark power cable offerings and competitors.
• Engage in techno-commercial discussions with EPC contractors and utilities.
• Maintain relationships with utilities, EPCs, agents & traders to enhance Sterlite Power’s brand.
• Utilize CRM/Salesforce for reporting and analytics; ensure timely shipments and documentation.

Skills

Tendering & bidding

Bid strategy

Market analysis

Vendor coordination

Stakeholder management

Tools

CRM

Salesforce

Job description

Position Title

Assistant Manager- Sales & BD

Position Summary

This position will be responsible for managing the end-to-end tendering and bidding process for EPC projects in the Power Cables business. The role involves identifying and evaluating tenders, coordinating bid strategies, preparing and reviewing technical and commercial submissions, managing vendor quotations, and ensuring strict adherence to tender conditions and timelines. The incumbent will work closely with internal stakeholders and vendors to develop competitive bids, optimize costs, ensure compliance, and improve bid success rates in alignment with organizational objectives.

Key Accountabilities / Responsibilities

• Key Account Management: Taking full responsibility/accountability for sales & customer support to existing booked orders and acquiring new orders, work in line with the bidding team


• Market Access: Analyze the Market position. Also, have In-depth knowledge of transmission projects & lines in the territory. Able to lead the benchmarking of Power Cable, market share and competitor analysis.


• Commercial Acumen: Participate in Techno-Commercial interactions with EPC Contractors / Transmission utilities.


• Relationship Management: Maintains relations with utilities, EPCs, agents & traders to improve the brand positioning of Sterlite. Have good hands-on Analytics and ensure up-to-date analytical reporting. Ensuring all technical specifications are received, clarified, and agreed upon with a customer at the order stage.


• Tools: CRM and Sales force knowledge and using it extensively for the business right reporting and building capability


• Stakeholders Management: Collaborate with Finance/ Logistics for managing shipment and import documentation on time and it helps in ensuring timely deliveries in DDP shipments


• Customer Focus: Effective engagement with the customers, handle feedback information to customers on quality improvements on products and changes, as and when necessary.


• New Business/New Products: Focus on becoming the market leaders and expanding new products based of solar cables.

Position Demands

Travel as and when required.

Competencies

• Behavioural - Impact and Influence


• Behavioural - Information Seeking


• Behavioural - Initiative


• Behavioural - Innovative Thinking


• Functional - Financial


• Functional - Operational


• Functional - People


• Functional - Strategic

About Us

Sterlite Electric is India's leading integrated power transmission developer and solutions provider, focused on addressing complex challenges in the sector by tackling the key constraints of time, space and capital.

We believe that electricity access transforms societies and delivers long-lasting social impact. Sterlite Power is uniquely positioned to solve the toughest challenges of energy delivery.

We Are Guided By Our Core Purpose Of Empowering Humanity By Addressing The Toughest Challenges Of Energy Delivery. Our Four Core Values Form The Pillars Of Our Organization

• Respect: Every one counts


• Social Impact: We work to improve lives


• Fun: \"Thank God it's Monday!\"


• Innovation: A new way today

Sterlite Electric is a leading global developer of power transmission infrastructure with projects of over 10,000 circuit km and 15,000 MVA in India and Brazil. With an industry-leading portfolio of power conductors, EHV cables and OPGW, Sterlite Power also offers solutions for upgrading, uprating and strengthening existing networks. The Company has set new benchmarks in the industry by use of cutting-edge technologies and innovative financing.

For more details, visit: www.sterlitepower.com