PR & MARKETING EXECUTIVE

SDS BY KUSHAL SHAH; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

SDS by KUSHAL SHAH is a premier men’s luxury brand based in Mumbai, specializing in Prèt, Couture, and Bespoke. This role focuses on crafting a compelling brand narrative across marketing, PR and experiential campaigns.

The PR & Marketing Executive will plan integrated campaigns, manage media relations, coordinate brand partnerships, and lead luxury events and client experiences from Kala Ghoda, Mumbai. 2+ years of fashion marketing experience is preferred.

Qualifications

• Excellent communication and presentation skills.
• Experience in luxury/fashion marketing is a plus.
• Proficient in English; based in Mumbai or willing to relocate.

Responsibilities

• 1) Develop and implement integrated brand marketing strategies aligned with brand objectives.
• 2) Build, manage and nurture relationships with fashion media, editors and PR agencies.
• 3) Identify and execute luxury brand collaborations and partnerships.
• 4) Plan and coordinate campaign shoots, lookbooks, editorials and collection launches.
• 5) Lead marketing communications including email, newsletters and event invitations.
• 6) Plan luxury retail events, trunk shows and client experiences with cross-functional teams.
• 7) Conduct market research on luxury fashion trends and competitive activity.
• 8) Track campaign performance, ROI and media coverage; prepare reports.
• 9) Coordinate with Design, Production, Retail and Digital teams for campaign execution.
• 10) Explore innovative concepts to strengthen brand positioning.

Skills

Communication

MS Office

Adobe Suite

Canva

SEO basics

Time management

Tools

Adobe Photoshop

Illustrator

Job description

• SDS by KUSHAL SHAH is a men’s luxury brand specializing in Prèt, Couture, and Bespoke.

• We focus on refined design aesthetics, craftsmanship, and service, creating a seamless balance between luxury and contemporary style.

• Rooted in an edgy yet timeless design philosophy, our collections reflect an evolving yet consistent creative vision.

• Our parent company, SHEETAL, has been a pioneer in Indian fashion retail for over 50 years.

• Industry icons such as Hemant Trivedi, Manish Malhotra, and Aki Narula began their creative journeys at SDS before launching their own labels.

KEY RESPONSIBILITIES :

Position:

PR & Marketing Executive

Location:

Kala Ghoda, Mumbai

Experience:

2+ years

ABOUT SDS by KUSHAL SHAH

• SDS by KUSHAL SHAH is a men’s luxury brand specializing in Prèt, Couture, and Bespoke.

• We focus on refined design aesthetics, craftsmanship, and service, creating a seamless balance between luxury and contemporary style.

• Rooted in an edgy yet timeless design philosophy, our collections reflect an evolving yet consistent creative vision.

• Our parent company, SHEETAL, has been a pioneer in Indian fashion retail for over 50 years.

• Industry icons such as Hemant Trivedi, Manish Malhotra, and Aki Narula began their creative journeys at SDS before launching their own labels.

KEY RESPONSIBILITIES :

1. Brand Marketing Strategy & Campaign Planning

• Assist in planning and executing integrated marketing strategies aligned with brand objectives.
• Develop annual, seasonal, and collection launch marketing plans.
• Coordinate campaigns across retail, digital, PR, influencer marketing, and events.
• Work closely with Design, Retail, Social Media, and Visual Communication teams to ensure unified campaign execution.

2. Public Relations & Media Management

• Build and maintain relationships with fashion editors, journalists, media houses, stylists, celebrities, and PR agencies.
• Coordinate press releases, media kits, brand announcements, and editorial opportunities.
• Track print, digital, television, and online media coverage.
• Manage celebrity dressing opportunities and media requests.
• Maintain an updated PR database and media contact lists.

3. Brand Collaborations & Partnerships

• Identify and execute collaborations with luxury brands, influencers, designers, hotels, artists, and lifestyle partners.
• Coordinate influencer gifting, collaborations, and paid partnerships.
• Research potential strategic partnerships that align with the brand's positioning.
• Manage communication and follow-ups with external collaborators.

4. Campaign Execution & Photoshoot Coordination

• Coordinate campaign shoots, lookbook shoots, editorials, and collection launches.
• Liaise with photographers, stylists, creative agencies, production houses, models, HMU artists, and vendors.
• Ensure all marketing deliverables are completed within timelines and budgets.
• Assist during photoshoots, launch events, and marketing activations.

5. Marketing Communication

• Coordinate email marketing campaigns, WhatsApp broadcasts, newsletters, invitations, and customer communications.
• Ensure all communication reflects the brand's luxury positioning and tone of voice.
• Support the creation of campaign messaging, product narratives, and launch communication.
• Coordinate marketing collateral for retail, exhibitions, and events.

6. Events, Retail Activations & Brand Experiences

• Plan and execute luxury retail events, trunk shows, exhibitions, collection previews, and client experiences.
• Coordinate event logistics, guest management, invitations, and vendor communication.
• Support in creating memorable customer experiences during launches and activations.
• Work with retail teams to ensure seamless event execution.

7. Market Research & Competitive Analysis

• Conduct ongoing research on luxury fashion, consumer behavior, competitors, and market trends.
• Monitor competitor campaigns, collaborations, pricing, and marketing initiatives.
• Identify opportunities to strengthen the brand's positioning.
• Present research findings and recommendations to the leadership team.

8. Marketing Analytics & Reporting

• Track campaign performance, ROI, media coverage, influencer performance, and customer engagement.
• Prepare structured weekly and monthly marketing reports.
• Monitor campaign budgets, timelines, and deliverables.
• Recommend improvements based on campaign insights and analytics.

9. Cross-Functional Coordination

• Collaborate with Design, Production, Retail, Social Media, Photography, Visual Communication, and E-commerce teams.
• Coordinate with external agencies, vendors, influencers, media partners, and event partners.
• Maintain project trackers and ensure timely execution of all marketing initiatives.
• Ensure seamless communication across departments throughout campaign execution.

10. Trend Research & Brand Innovation

• Stay updated with global luxury fashion, branding, retail, and marketing trends.
• Research innovative campaign formats, experiential marketing ideas, and consumer engagement strategies.
• Recommend creative concepts that strengthen the brand's luxury positioning.
• Continuously identify new opportunities for brand awareness and customer acquisition.

Primary Requirements:

• Effective communication skills
• Proficiency in Microsoft Office and creative tools like Adobe Softwares, canva, etc
• The ability to work efficiently under pressure
• Presentable and fashionable
• Excellent organizational and time management skills
• Strong analytical and problem solving skills
• Preferred prior experience and knowledge in: Fashion, Luxury, Lifestyle.
• Preferred if any previous writing experience
• Possess basic computer skills
• Be familiar with the concept of Search Engine Optimization (SEO)
• The ability to work efficiently under pressure
• Excellent organizational and time management skills