Assistant Manager - Performance Marketing

Nykaa; Mumbai; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Nykaa in Mumbai is looking for a Performance Marketing Specialist to join the growth marketing team. You will manage Google and Meta campaigns, optimize for high-quality traffic, conversions, and revenue growth across Nykaa’s online platforms.

The role requires hands-on experience with large-scale paid campaigns, strong analytical skills, and the ability to collaborate with analytics, creative, product, and category teams to improve ROI and stay ahead of industry trends.

Qualifications

• 1–5 years of paid performance marketing experience, with Google and Meta campaigns.
• Proficiency in Google Ads & Meta Ads Manager setup, optimization, and reporting.
• Experience with Google Analytics, AppsFlyer, or Branch for tracking and attribution.
• Ability to analyze data, derive insights, and implement optimizations.
• Experience with affiliates and partnerships is a plus.
• Strong stakeholder management in a fast-paced environment.

Responsibilities

• Plan, launch, and optimize campaigns on Google and Meta.
• Conduct keyword research and audience segmentation.
• Monitor metrics like CTR, CVR, CPA, ROAS.
• Run A/B tests on creatives and audiences.
• Deliver reports with actionable insights and collaborate with cross-functional teams.
• Stay updated on industry trends and platform updates.

Skills

Google Ads

Meta Ads

Campaign optimization

Analytics

A/B testing

Budget management

Stakeholder Mgmt

Tools

Google Analytics

AppsFlyer

Branch

Job description

Performance Marketing Specialist to join our growth marketing team, with a strong focus on Google Ads and Meta (Facebook/Instagram) Ads. This role is critical to driving high-quality traffic, conversions, and revenue growth across Nykaa’s online platforms. The ideal candidate has hands‑on experience managing large-scale paid campaigns, a strong analytical mindset, and a passion for optimizing ROI.

Job Description :

• Plan, launch, and optimize paid campaigns on Google (Search, Display, YouTube, Shopping) and Meta (Facebook, Instagram).
• Build full-funnel paid media strategies aligning with marketing and business goals.
• Conduct extensive keyword research and audience segmentation to drive relevant traffic.

2. Performance Optimization

• Monitor daily campaign performance against key metrics: CTR, CVR, CPA, ROAS.
• A/B test creatives, ad copies, and audience segments for continuous improvement.
• Manage campaign budgets and pacing to maximize efficiency and impact.

3. Reporting & Analysis

• Deliver campaign performance reports with actionable insights.
• Use tools like Google Analytics, AppsFlyer, and Meta Insights for tracking and attribution.
• Collaborate with analytics teams to deep-dive into campaign data and improve performance.
• Work closely with creative, product, and category teams to ensure alignment of marketing messaging.
• Share feedback on creative performance to design and content teams for ongoing improvement.
• Stay updated on industry trends, platform updates, and best practices.

Knowledge and Skill / Qualification Requirements :

• 1–5 years of experience in performance marketing, specifically managing Google and Meta campaigns.s
• Proficiency in campaign setup, optimization, and reporting on Google Ads & Meta Ads Manager.
• Proficiency in Google Analytics, AppsFlyer, or Branch for tracking and performance measurement.
• Ability to analyze data, derive insights, and implement optimization strategies.
• Experience in managing affiliates and strategic partnerships is a plus.
• Strong stakeholder management and ability to work in a fast-paced environment.