Assistant Manager - Performance Marketing

upGrad; Bengaluru; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

upGrad – Higher Education is seeking a data-driven, performance-focused Assistant Manager – Performance Marketing to scale paid acquisition across Google Ads and Meta Ads for our Higher Education programs. You will own end-to-end campaigns and relentlessly optimize for quality leads and enrollments across multiple university partnerships.

The role demands hands-on management of high-spend campaigns, deep data analysis, optimization of CAC, CPL, CPA and ROI, and close collaboration with creative,

Qualifications

• 4–6 years of hands-on experience in Performance Marketing.
• Strong expertise in Google Ads and Meta Ads managing high-spend campaigns.
• Strong understanding of PPC, paid social, lead generation, and performance marketing funnels.
• Experience managing multiple campaigns/accounts with significant daily spends.
• Strong analytical skills to interpret campaign data and translate insights into actions.
• Working knowledge of Google Analytics, Google Tag Manager, Excel/Sheets.
• Google Ads certification and related platform certifications are a plus.
• Experience in EdTech or higher education preferred.

Responsibilities

• Own and manage end-to-end Google Ads and Meta Ads campaigns across multiple programs and university partnerships.
• Develop, launch, monitor, and optimize Search, Display, Performance Max, YouTube, and Meta campaigns.
• Drive efficient lead acquisition with focus on CPL, CPA, CAC, ROI and conversions.
• Manage significant daily media spends across multiple campaigns.
• Analyze campaign performance, audience behavior, keywords, creatives, and landing pages for optimization.
• Develop and execute paid acquisition strategies aligned with enrollment goals.
• Collaborate with creative, content, product, analytics, and sales teams to improve the funnel.

Skills

Google Ads

Meta Ads

Performance Marketing

Paid Acquisition

PPC

Lead Generation

Conversion Optimization

Campaign Management

Media Planning

ROI Optimization

CAC

CPL

CPA

Google Analytics

Google Tag Manager

Excel

Data Analytics

Education

Graduate/Postgraduate

Tools

Google Analytics

Google Tag Manager

Excel/Sheets

Job description

Business Unit: upGrad – Higher Education

Department: Marketing

Designation: Assistant Manager – Performance Marketing

Experience: 4–6 Years

About the Role:

We are looking for a data-driven and performance-focused Assistant Manager – Performance Marketing to manage and scale paid acquisition across Google Ads and Meta Ads for our Higher Education business.

The ideal candidate should have strong hands‑on expertise in managing high‑spend campaigns, optimizing acquisition funnels, improving conversion efficiency, and driving measurable business outcomes. This role requires someone who is comfortable working with large campaign volumes, analyzing performance data, and continuously identifying opportunities to improve CAC, CPL, CPA, ROI, and conversion rates.

Key Responsibilities:

• Own and manage end‑to‑end Google Ads and Meta Ads campaigns across multiple programs and university partnerships.
• Develop, launch, monitor, and optimize Search, Display, Performance Max, YouTube, and Meta campaigns.
• Drive efficient lead acquisition while maintaining a strong focus on CPL, CPA, CAC, conversion rates, and ROI.
• Manage significant daily media spends across multiple campaigns and accounts.
• Conduct regular analysis of campaign performance, audience behavior, keywords, creatives, and landing pages to identify optimization opportunities.
• Develop and execute paid acquisition strategies aligned with business and enrollment goals.
• Work closely with the creative, content, product, analytics, and sales teams to improve the overall marketing funnel.

What We're Looking For

• Graduate/Postgraduate with 4–6 years of hands‑on experience in Performance Marketing.
• Strong expertise in Google Ads and Meta Ads with proven experience managing high‑spend campaigns.
• Strong understanding of PPC, paid social, lead generation, conversion optimization, and performance marketing funnels.
• Experience managing multiple campaigns/accounts simultaneously with significant daily spends.
• Strong analytical skills with the ability to interpret campaign data and translate insights into actionable strategies.
• Working knowledge of Google Analytics, Google Tag Manager, Excel/Google Sheets, and performance reporting tools.
• Google Ads certification and relevant platform certifications will be an added advantage.
• Experience in EdTech, Higher Education, Consumer Internet, BFSI, or other high‑volume lead‑generation businesses would be preferred.

Key Skills:

Google Ads | Meta Ads | Performance Marketing | Paid Acquisition | PPC | Lead Generation | Conversion Optimization | Campaign Management | Media Planning | ROI Optimization | CAC | CPL | CPA | Google Analytics | Google Tag Manager | Excel | Data Analytics