Assistant Manager - Marketing, Packaged Foods

Tataconsumer; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Tataconsumer is seeking an Assistant Manager - Marketing, Packaged Foods in Mumbai to drive brand KPIs, GTM planning and market insights. You will work with cross-functional teams to ensure timely launches, analyze market data, and manage brand communications and promotions.

The role requires 4+ years in Sales & Marketing within FMCG, strong Excel skills, and excellent written and spoken English. This position reports to the Director- Marketing, Premium Salts and is based in Mumbai.

Qualifications

• At least 4 years of experience in Sales & Marketing.
• Experience in FMCG brand management preferred.
• Strong Excel skills with advanced formulas.
• Fluent in oral and written English communication.
• Experience with GTM and brand scorecards a plus.

Responsibilities

• Drive monthly brand KPIs via planned initiatives.
• Lead GTM inputs to ensure timely launches.
• Analyze Nielsen/IMRB/BrandTrack data for insights.
• Coordinate with cross-functional teams and vendors.
• Monitor stock ageing and sales metrics to hit monthly targets.
• Track competition changes like pricing and launches.

Skills

Strong execution skills

Strong analytical skills

Excel proficiency

Oral and written communication

Job description

Assistant Manager - Marketing, Packaged Foods

Assistant Manager – Marketing, Packaged Foods

Function
Marketing Location
Mumbai Reporting To
Director- Marketing, Premium Salts

Job Description

What are the Key Deliverables in this role?

Key Deliverables are:

• Driving Monthly Brand KPIs via monitoring & execution of planned initiatives
  • Strong execution of Go-To-Market inputs to ensure timeline adherence
  • Lead the brand scorecard data analysis and share actionable for monthly reviews
  • Manage the promo/pricing/pack change transitions for on‑time delivery
  • Co‑create with the BM on brand messaging for GTM elements, Ecom pages etc
• Analyze data sources to share actionable insights from Nielsen, IMRB, Brand track
  • Analyze reports to share concerns & opportunity areas on brand metrics like market share, penetration etc to help brand manager take decisive actions
  • Track stock ageing, billing efficiencies etc to highlight and minimize business loss
  • Analyze primary, secondary sales, distribution metrics to ensure month targets are on track
• Gathering competition intelligence: Tracking competition data on following parameters
  • MRP + Schemes and flag off changes wherever applicable
  • New product or communication launch
• Coordinate with cross functional teams and vendor partners
  • Ensure timely connectivity of Launch elements, POSM, merchandises etc in market
  • Timely approvals and closures of vendor payments, contracts and internal IOs

What are the Critical success factors for the Role?

• Strong execution skills with ability to deliver multiple tasks under timelines
• Overall experience of at least 4 years in Sales & Marketing
• Strong analytical skills – Good Excel working with ability to run varied formulas
• Ability to manage 1-2 small BTL driven brands independently.
• Has worked in BTL led role / organization with some creative development
• Fluent in oral and written communication
• Experience in FMCG brand management preferred