Management Trainee - Performance Marketing (AI-First)

Zycus Inc.; Mumbai; On-site; INR 420,000 - 640,000; Full time

Job summary

Zycus Inc. is seeking a Management Trainee in Performance Marketing (AI-First) to join our Global Marketing team in Mumbai. The role targets a high-potential graduate to drive demand generation through data-driven, AI-integrated campaigns across multi-channel paid media.

You will gain exposure to ABM-like tools and contribute to MQL generation and pipeline growth. Ideal candidates hold an MBA in Marketing with a passion for AI, analytics, and fast-paced growth in B2B SaaS.

Qualifications

• MBA in Marketing from a top-tier institute or equivalent.
• Strong data-driven mindset with interest in AI-powered marketing.
• Hands-on familiarity with digital marketing tools and analytics.

Responsibilities

• Assist in planning, launching, and optimizing paid campaigns (LinkedIn, Google, Meta) to generate MQLs.
• Leverage AI tools to scale content, personalize ad copy, and automate reporting.
• Collaborate with GTM, content, web and sales teams to align paid media with business goals.
• Monitor metrics (CTR, CPC, CPL, ROAS) and translate data into actionable insights.

Skills

Analytical Mindset

AI Enthusiast

Tech-Savvy

Communication Skills

Growth Mindset

B2B SaaS Interest

Education

MBA in Marketing

B.Tech or related technical field

Tools

Google Analytics

Google Tag Manager

Demandbase

Influ2

Marketing automation platforms

Job description

As a Management Trainee in Performance Marketing (AI-First), you will join our Global Marketing team to drive demand generation through a data-driven, AI-integrated approach. This role is designed for a high-potential fresh graduate who is eager to master B2B SaaS growth, experiment with Agentic AI, and manage multi-channel paid media campaigns that generate high-quality Marketing Qualified Leads (MQLs).

This is a unique opportunity to work at the intersection of marketing, technology, and artificial intelligence—building expertise in performance marketing while leveraging the latest AI tools to scale impact and drive business outcomes.

Key Responsibilities

• Campaign Execution: Assist in planning, launching, and optimizing paid advertising campaigns across LinkedIn, Google Ads, and Meta to generate high-quality MQLs and support pipeline growth

• AI-Driven Marketing: Leverage generative AI platforms (e.g., ChatGPT, Claude, Jasper) to scale content creation, personalize ad copy, automate routine performance reporting, and enhance campaign efficiency

• Platform Management: Gain hands-on exposure to advanced B2B marketing tools including Demandbase for Account-Based Marketing (ABM), Influ2 for people-based marketing, and various marketing automation suites

• Data Analytics & Optimization: Monitor campaign performance metrics (CTR, CPC, CPL, ROAS), track ROI, and translate complex data sets into actionable insights to improve funnel conversion and campaign effectiveness

• Cross-Functional Collaboration: Work closely with GTM (Go-To-Market), content, web, and sales teams to align paid media strategies with overarching business objectives and ensure seamless lead handoff

• Experimentation & Innovation: Adopt a growth hacker mentality—continuously test new channels, messaging, targeting strategies, and AI-powered tools to identify scalable opportunities

• Reporting & Insights: Prepare performance dashboards and reports for stakeholders, highlighting key trends, learnings, and recommendations for optimization

Required Qualifications

• Education: MBA in Marketing from a top-tier institution; undergraduate degree in B.Tech or related technical field is strongly preferred

• Analytical Mindset: Strong aptitude for data analysis with the ability to identify trends, patterns, and anomalies in campaign performance metrics

• AI Enthusiast: Deep interest in the evolving landscape of Agentic AI and proven curiosity in utilizing Large Language Models (LLMs) to enhance marketing productivity and creativity

• Tech-Savvy: Familiarity with digital marketing ecosystems including Google Analytics, Google Tag Manager, and a strong desire to learn specialized B2B tools like Demandbase, Influ2, and marketing automation platforms

• Communication Skills: Excellent written and verbal communication skills with the ability to articulate complex ideas clearly and persuasively

• Growth Mindset: Highly coachable, self-motivated, and eager to experiment, learn, and scale successful strategies in a fast-paced environment

• B2B SaaS Interest: Genuine interest in understanding B2B buying journeys, enterprise sales cycles, and SaaS business models

Preferred Skills

• Prior internship or project experience in digital marketing, performance marketing, or growth roles

• Hands-on experience with paid advertising platforms (LinkedIn Campaign Manager, Google Ads, Meta Ads Manager)

• Familiarity with AI tools for content generation, data analysis, or marketing automation

• Understanding of ABM strategies and account-based marketing tools

• Knowledge of SQL, Python, or data visualization tools (Tableau, Power BI) is a plus

• Certifications in Google Ads, Meta Blueprint, or HubSpot Marketing are advantageous

What You'll Gain

• Accelerated learning curve in B2B SaaS marketing with exposure to cutting-edge AI and marketing technologies

• Mentorship from experienced marketing leaders and cross-functional exposure across GTM teams

• Opportunity to work on high-impact campaigns that directly influence business growth and revenue

• A culture that values innovation, experimentation, and data-driven decision-making

• Clear career progression path within Zycus's high-performance marketing organization

Why Join Zycus?

At Zycus, we believe in empowering our people to innovate, experiment, and drive measurable impact. As part of our Global Marketing team, you'll work alongside talented professionals who are passionate about leveraging AI and data to transform B2B marketing. This role offers a unique launchpad for ambitious graduates looking to build a career at the forefront of marketing technology and AI-driven growth.