Assistant Manager - Marketing

Keva Flavours; Mumbai; On-site; INR 1,200,000 - 2,100,000; Full time

Job summary

Keva Flavours seeks a dynamic and results-oriented Digital Marketing professional to lead B2B digital marketing initiatives, content creation, social media, SEO/SEM, website management, and digital lead generation. The role requires translating business objectives into impactful digital campaigns and working with cross-functional teams.

The ideal candidate will have 4-6+ years of digital marketing experience in flavours/food or FMCG, with a strong grasp of customer journeys and performance

Qualifications

• 4-6+ years of digital marketing experience in flavours/food/ingredients FMCG
• Experience in multi-channel digital campaigns and lead generation
• Strong understanding of B2B customer journeys and content strategy

Responsibilities

• Develop end-to-end digital marketing strategies across LinkedIn, Meta, and Google
• Collaborate with category managers to align campaigns with category strategies
• Create high-quality digital content for articles, videos, and campaigns
• Drive website revamps, SEO/SEM improvements, and backlinking
• Lead digital lead generation and measure ROI across channels
• Plan and execute virtual events, product launches, and distributor engagements
• Track performance with analytics tools and report on reach, engagement, inquiries, and conversions

Skills

Digital marketing

B2B marketing

Content creation

SEO/SEM

Social media

Lead generation

Analytics

Education

BMM/BMS/Marketing/Communications

PGDM/MBA in Marketing or Communications

Food Technologist (optional)

Tools

Google Analytics

LinkedIn Ads Manager

Meta Ads Manager

Google Ads

Job description

Keva Flavours is part of S.H. Kelkar & Co. Ltd. (Keva), a renowned multinational that specializes in Fragrances, Flavours and Aroma Ingredients. Our vibrant mix of tradition, innovative mindset and technological excellence when coupled with a team of professional flavourists have enabled us to deliver a vast array of sensorial breakthroughs. We create solutions that elicit sensorial delight, helping Food & Beverage manufacturers to reinvent taste experiences.

We are looking for a dynamic and results-oriented Digital Marketing professional with strong experience in B2B digital marketing, content creation, social media, SEO/SEM, website management, and digital lead generation. The ideal candidate should have a strong understanding of customer journeys and the ability to translate business objectives into impactful digital campaigns.

Key Accountabilities:

Digital Campaign Development & Execution

• Develop and execute end-to-end digital marketing strategies and editorial calendars across LinkedIn, Meta (Facebook & WhatsApp), and Google Search.
• Collaborate with Category Managers to translate category strategies into targeted digital campaigns and content plans.
• Partner with HR, CRM, and Operations teams to create high-quality digital content, including articles, videos, employee engagement campaigns, and thought leadership assets.
• Drive timely execution of digital initiatives while ensuring quality, consistency, and performance accountability.
• Create and optimize digital content aligned with B2B customer journeys, lead generation, and channel partner engagement.

Creative & Digital Content Production

• Lead the creation of digital-first content
• Manage copies for the social media campaign and blog calendar
• Content creation, reuse and custodian to all the communication material digital & print and bring fresh ideas on new ways of creative communication in a B2B environment

SEO, SEM & Website Management

• Drive website revamp / periodic update projects
• Implement SEO and digital optimization practices to increase organic traffic and digital visibility
• Drive SEO improvements—keyword strategy, on-page SEO, technical fixes, backlinking.

Lead Generation

• Drive digital lead generation, tracking, distribution and feedback mechanism to asses the channel ROI & campaign effectiveness
• Channels - Email, What’s App, Facebook & LinkedIn Messaging

Digital Event Execution & Webinar

• Plan, promote and execute virtual activities for product launch / distributor engagement digital activities / category driven digital launches helping the category leads

Track activity performance (reach, engagement, conversions)

• Track, measure, and optimize digital marketing performance using analytics tools and campaign data
• Track and present insights on digital leads (What’s / website / social media) enquires & ROI
• Social media campaign effectiveness & social listening tools
• Good understanding of Food, Beverage & Wellness industry and brand cycles in B2B environment
• Ability to brief creative teams and evaluate digital content quality
• Proficiency in analytics tools: Google Analytics, LinkedIn & Meta Ads Manager, Google Ads, website internal automation dashboards
• Strong command of performance marketing, SEO, SEM, and social advertising
• Strong verbal and written communication skills for producing high-quality content and ability to work collaboratively across cross functional teams.
• Creative and innovative mindset, a fine aesthetic sense for designing and branding.
• Ability to create engaging, creative, and SEO-optimized content that drives audience engagement and search visibility.
• Perform research on assigned topics
• Ability to write great engaging web copy in a real time environment that can stimulate user interaction, discussion and engagement
• Proactive and creative on all marketing mix elements
• Strong project execution, vendor management, and stakeholder coordination skills.
• Highly organized, detail-oriented, and capable of managing multiple projects in a fast-paced environment.

Prerequisites:

Education

• Graduate in BMM, BMS, Marketing, Communications, or a related discipline; PGDM/MBA in Marketing or Communications will be an added advantage.
• Food Technologist with related experience and an aspiration to build career in technical & story driven content writing in food & ingredients domain
• Proficiency in English is essential; knowledge of additional Indian languages will be an added advantage.

Experience

• 4-6+ years of experience in digital marketing, ideally with experience in flavours / food / functional ingredients manufacturing companies or FMCG (food & beverage segment) companies
• Proven track record of running multi-channel digital campaigns.