Digital Marketing Manager

OnPoint Insights; Mumbai; On-site; INR 450,000 - 750,000; Full time

Benefits offered by this job

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Job summary

OnPoint Insights in Mumbai (India) seeks a Digital Marketing Executive to support marketing of IT, data, analytics, AI, and software services. You will manage content, SEO, social media, email campaigns, website updates, collateral, case studies, and video content, collaborating with marketing, design, technical, and sales teams to boost brand visibility and generate qualified leads.

The role requires 2–4 years of digital marketing experience and hands-on skills with WordPress, Canva, and

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 2–4 years of digital marketing experience in IT services or B2B.
• Strong knowledge of SEO, social media, email marketing and content marketing.
• Excellent written and verbal communication skills.

Responsibilities

• Plan, execute, and monitor digital marketing campaigns across SEO, SEM, social media, email and content marketing.
• Develop online ads to reach B2B audiences and drive leads and ROI.
• Create and optimize SEO blog posts and website content for relevance and performance.
• Coordinate content across LinkedIn, newsletters, events, and marketing collateral.

Skills

SEO

Content creation

Social media

Email marketing

Lead generation

Analytics

WordPress

Canva

Education

Bachelor’s degree

Tools

Google Analytics

Google Ads

LinkedIn Campaign Manager

Mailchimp

HubSpot

Brevo

Job description

Full Description

Digital Marketing Executive

Experience: 2–4 years

Employment Type: Full-time | Work from Office

About the Role

OnPoint Insights is looking for a creative, proactive, and results-driven Digital Marketing Executive to support the marketing of our IT, Data, Analytics, AI, and software services.

The ideal candidate should be comfortable managing multiple digital marketing activities, including content creation, SEO, social media, email campaigns, website updates, marketing collateral, case studies, presentations, and video content.

You will work closely with the marketing, design, technical, and sales teams to strengthen brand visibility, generate qualified leads, and communicate our capabilities effectively across digital platforms.

Key Responsibilities

Digital Marketing Campaigns

• Plan, execute, and monitor digital marketing campaigns across SEO, SEM, social media, email, content marketing, and paid advertising.
• Develop and optimize online advertising campaigns to reach relevant B2B audiences and achieve lead-generation and ROI goals.
• Track campaign performance and recommend improvements based on data and audience behaviour.
• Support marketing campaigns for the company’s services, solutions, events, webinars, and thought-leadership initiatives.

Blog and SEO Content

• Research, write, edit, and publish SEO-optimised blog posts on the company website.
• Identify topics based on industry trends, target audience interests, business priorities, and client pain points.
• Conduct keyword research and apply on-page SEO best practices.
• Coordinate with internal subject-matter experts to develop technically accurate and engaging content.
• Review and update existing website and blog content to improve relevance and search performance.

LinkedIn and Social Media

• Plan, create, and publish LinkedIn content according to the monthly content calendar.
• Develop content for carousels, thought-leadership posts, service promotions, event campaigns, company announcements, employee updates, and industry insights.
• Write engaging captions and optimise posts for reach, engagement, and lead generation.
• Monitor social media performance and recommend content improvements.
• Maintain a consistent brand voice and visual identity across social media platforms.

Website Management

• Regularly update website pages, service descriptions, event information, blogs, banners, forms, and calls to action.
• Coordinate with the development or technical team for website changes and enhancements.
• Review website content for accuracy, consistency, SEO, formatting, and user experience.
• Monitor website traffic, conversions, and content performance using analytics tools.
• Experience with WordPress or another content management system will be preferred.

Marketing Collateral and Content Creation

• Create and coordinate marketing collateral such as brochures, flyers, banners, social media creatives, event materials, capability documents, and sales enablement content.
• Prepare marketing presentations and pitch decks for campaigns, events, client meetings, and ad-hoc sales requirements.
• Work with internal teams or designers to ensure all content follows brand guidelines.
• Experience using Canva, PowerPoint, or similar design tools is preferred.

Email Marketing

• Plan, create, schedule, and manage email marketing campaigns for events, services, newsletters, lead-nurturing programmes, and company updates.
• Build and segment email lists based on audience profiles and campaign objectives.
• Write effective subject lines, email copy, and calls to action.
• Monitor open rates, click-through rates, conversions, unsubscribes, and other campaign metrics.
• Experience with platforms such as Mailchimp, Brevo, HubSpot, or similar email marketing tools will be an advantage.

Case Studies and Sales Content

• Work with project, sales, and technical teams to develop client case studies and success stories.
• Translate technical project details into clear, outcome-focused marketing content.
• Create content highlighting client challenges, solutions delivered, technologies used, and measurable business outcomes.
• Support the development of service brochures, capability decks, solution briefs, and proposal content.

Demo and Video Content

• Coordinate the creation of short product demos, service videos, event videos, social media clips, and customer-facing video content.
• Develop scripts, storyboards, captions, and supporting copy for videos.
• Perform basic video editing or coordinate with designers and technical teams to produce polished content.
• Experience with tools such as Canva, Adobe Premiere Pro, CapCut, Camtasia, or similar platforms will be preferred.

Reporting and Analytics

• Track and analyse website, social media, email, advertising, and lead-generation performance.
• Prepare weekly and monthly marketing reports with key insights and recommendations.
• Use tools such as Google Analytics, Google Search Console, Google Ads, LinkedIn Campaign Manager, and CRM platforms.
• Identify opportunities to improve engagement, conversion rates, campaign performance, and marketing ROI.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2–4 years of experience in digital marketing, preferably within an IT services, technology, SaaS, consulting, or B2B organisation.
• Strong understanding of B2B marketing, content marketing, lead generation, SEO, social media, and email marketing.
• Excellent written and verbal communication skills.
• Ability to research and simplify technical topics for business audiences.
• Hands-on experience with Google Analytics, Google Ads, Google Search Console, LinkedIn Campaign Manager, and social media analytics.
• Familiarity with email marketing platforms such as Mailchimp, Brevo, HubSpot, or similar tools.
• Experience working with WordPress or another website content management system.
• Basic design and presentation skills using Canva, PowerPoint, or similar tools.
• Strong analytical, organisational, and project-management skills.
• Ability to manage multiple campaigns and deadlines independently.
• Strong attention to detail and willingness to learn about emerging technologies and industry trends.

Preferred Skills

• Experience marketing Data Analytics, Artificial Intelligence, Cloud, Microsoft, Power BI, Microsoft Fabric, software development, or other IT services.
• Experience creating case studies, whitepapers, solution briefs, and thought-leadership content.
• Basic knowledge of CRM and marketing automation tools.
• Basic video creation and editing experience.
• Understanding of paid media, conversion tracking, landing pages, and marketing funnels.
• A portfolio of blogs, social media posts, campaigns, presentations, designs, or videos will be an advantage.

What We Are Looking For

• A creative thinker who can convert ideas and technical information into compelling marketing content.
• A self-motivated professional who takes ownership of assigned campaigns.
• Someone who is comfortable collaborating with sales, technical, design, and leadership teams.
• A marketer who combines creativity with data-driven decision-making.
• A proactive learner who stays updated on digital marketing and technology trends.