Assistant Manager - Manager - Performance and Growth Marketing

Credgenics; Dadri; On-site; INR 2,800,000 - 4,200,000; Full time

Job summary

Credgenics is seeking an Assistant manager - Performance and Growth Marketing to drive paid digital campaigns, app growth, and performance optimization while managing large-scale marketing budgets.

You will own end-to-end campaign management across Google UAC, Meta Ads, search, display, remarketing, programmatic, and affiliate channels to scale our B2C fintech app from 0 to 1 with a data-driven approach.

Qualifications

• 8+ years in performance marketing for a B2C app-first business.
• Experience in fintech, lending, or credit advisory preferred.
• Expertise across Google UAC, Meta Ads, programmatic and affiliates.
• Hands-on app attribution and tracking tools.
• Strong analytics using GA, Mixpanel, Amplitude or similar.
• Ability to scale marketing budgets and optimize KPIs.
• ASO knowledge is a plus; credit & lending user behavior helpful.

Responsibilities

• Develop and execute data-driven digital marketing strategies to drive app downloads, engagement, and retention.
• Manage campaigns across Google UAC, Meta Ads, search, display, remarketing, programmatic, and affiliate marketing.
• Design a scalable growth model focused on sustainable user acquisition.
• Track and optimize app funnel metrics (attribution, traffic, conversion rates, CAC, LTV, ROI).
• Implement marketing automation & event tracking to monitor user journeys effectively.
• Manage and scale marketing budgets efficiently while optimizing KPIs.

Skills

Performance marketing

Digital marketing

App marketing

Campaign management

Data analytics

Budget management

LTV optimization

Tools

Google UAC

Meta Ads

Programmatic

Affiliate marketing

Appsflyer

Firebase

Branch

Google Analytics

Mixpanel

Amplitude

Job description

Credgenics is revolutionizing the fintech space with innovative digital solutions in lending, credit, and financial advisory. As we scale our B2C fintech app, we are looking for a Assistant manager - Performance and Growth Marketing to drive paid digital campaigns, app growth, and performance optimization while managing large-scale marketing budgets.

Role Overview:

As Assistant manager - Performance and Growth Marketing, you will be responsible for building and executing digital acquisition strategies to scale our user base from 0 to 1. You will own end-to-end campaign management across multiple paid digital channels, ensuring high ROI and sustainable user acquisition.

What you’ll be doing:

• Develop and execute data-driven digital marketing strategies to drive app downloads, engagement, and retention.
• Manage and optimize campaigns across Google UAC, Meta Ads, search, display, remarketing, programmatic, and affiliate marketing.
• Design a scalable growth model focused on sustainable user acquisition.
• Track and optimize app funnel metrics (attribution, traffic, conversion rates, CAC, LTV, ROI).
• Implement marketing automation & event tracking to monitor user journeys effectively.
• Manage and scale marketing budgets efficiently while optimizing KPIs like CPI, CPM, CAC, LTV, acquisition, remarketing, cross-sell, up-sell, and retention.

What We’re Looking For:

• 8+ years of experience in performance marketing for a B2C app-first business (preferably fintech, lending, or credit advisory).
• Proven expertise in Google UAC, Meta Ads, programmatic advertising, and affiliate marketing.
• Hands-on experience with app attribution and tracking tools (Appsflyer, Firebase, Branch).
• Strong analytical skills with proficiency in Google Analytics, Mixpanel, Amplitude, or similar tools.
• Ability to scale marketing budgets efficiently while optimizing performance metrics.
• Understanding of incrementality in digital marketing and best practices for user acquisition.
• Prior experience with ASO (App Store Optimization) is a plus.
• Knowledge of credit & lending user behavior is an added advantage.

Why Join Us?

• Work at the forefront of fintech innovation with a fast-growing digital platform.
• Lead and own performance marketing strategies from 0 to 1.
• Be part of a data-driven, high-impact growth team.