Assistant Manager - Digital Marketing & Medical Communications

Bioplus Life Sciences; Bengaluru; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Bioplus Life Sciences Pvt. Ltd. is seeking a dynamic digital marketer to strengthen our global presence.

You will develop and execute integrated digital strategies, create premium content, optimize corporate and product websites, and drive social media engagement across international markets. You will combine strategic marketing with strong content development in the healthcare/pharma space, collaborating with regional teams, agencies, and partners to ensure scientifically credible brand

Qualifications

• Bachelor’s or postgraduate degree in Marketing or related field; MBA preferred.
• 5–8 years of digital marketing experience, communications, or content development in regulated sectors.

Responsibilities

• Lead content development and management of corporate and product websites.
• Create premium digital content, campaigns, and assets reflecting a credible brand identity.
• Improve SEO, UX, and digital visibility across international markets.
• Develop content for websites, blogs, newsletters, and campaigns.
• Translate complex science into clear, audience-appropriate communication with consistent branding.
• Plan social media strategies for international markets across multiple platforms.
• Coordinate engaging campaigns, posts, reels, and videos.
• Prepare monthly content calendars aligned with product launches and regional activities.
• Collaborate with regional teams and agencies to tailor market-level content.
• Drive digital visibility through SEO, SEM, paid campaigns, and content marketing.

Skills

Digital marketing

Content writing

SEO

Social media management

WordPress CMS

Google Analytics 4

Campaign management

Stakeholder management

Project management

LinkedIn Campaign Manager

Education

Bachelor's or Master’s in Marketing

MBA in Marketing (preferred)

Tools

WordPress

SEO tools

Google Analytics 4

LinkedIn Campaign Manager

Meta Business Suite

Canva

Adobe Creative Suite

Marketing automation

Job description

Job Summary

Bioplus Life Sciences is seeking a dynamic, creative, and digitally driven professional to strengthen and elevate the company s digital presence across international markets. This role will develop and execute integrated digital marketing strategies, create premium digital content, enhance corporate and product websites, and drive social media engagement.

The successful candidate will combine strategic digital marketing expertise, strong content-development capabilities, and creative thinking with an understanding of the healthcare and pharmaceutical industry. You will work closely with regional teams, agencies, designers, and digital partners to deliver consistent, scientifically credible brand communication.

Key Responsibilities

• Lead content development, enhancement, and ongoing management of corporate and product websites across international markets.
• Create website content, product pages, brand stories, landing pages, and campaign-specific digital assets that reflect a premium, contemporary, and scientifically credible brand identity.
• Improve website navigation, user experience, SEO performance, and digital visibility; coordinate upgrades, launches, and maintenance with web agencies, designers, and regional teams.
• Develop and edit high-quality, scientifically aligned content for websites, blogs, articles, newsletters, product communications, campaigns, and digital advertisements.
• Translate complex scientific and product information into clear, compelling, audience-appropriate communication while maintaining a consistent brand voice.
• Develop social media strategies for international markets and plan activity across Instagram, Facebook, LinkedIn, and YouTube.
• Conceptualise and coordinate engaging campaigns, posts, reels, videos, infographics, carousels, and interactive content.
• Prepare monthly content calendars aligned with product launches, marketing priorities, and regional activities; ensure timely execution across regional offices.
• Work with regional and country offices to understand local priorities, support product launches, and apply central guidelines with appropriate market-level customisation.
• Drive digital visibility through SEO, SEM, paid campaigns, and content marketing initiatives.
• Track website traffic, search performance, engagement, reach, conversions, and campaign ROI; recommend data-driven improvements.
• Explore emerging digital platforms, AI-enabled content tools, and innovative marketing opportunities to strengthen brand awareness and audience engagement.

Qualifications

• Bachelor s or postgraduate degree in Marketing, Mass Communication, Journalism, Digital Media Marketing, or Advertising; an MBA in Marketing is preferred.
• 5-8 years of experience in digital marketing, communications, content development, or a comparable role.
• Experience in pharmaceutical, healthcare, or related regulated sectors is preferred.
• Experience managing multiple brands, international markets, or regional digital marketing activities is an advantage.
• Excellent written and verbal English communication skills, with strong content-writing, creative, and campaign-conceptualisation abilities.
• Good understanding of website architecture, content management systems, SEO, digital user experience, and digital campaign execution.
• Hands-on knowledge of social media platforms, content planning, digital analytics, performance metrics, and reporting.
• Experience coordinating with creative, digital, and website-development agencies, as well as cross-functional and international teams.
• Strong project-management, coordination, multitasking, and stakeholder-management abilities.
• Proficiency with WordPress or similar CMS platforms, SEO and keyword research tools, Google Analytics 4, Google Search Console, Meta Business Suite, and LinkedIn Campaign Manager.
• Familiarity with Canva, Adobe Creative Suite, email marketing, marketing automation, and AI-enabled content and productivity tools.

Job Details

• Location: Bangalore
• Employment Type: Full-Time, Permanent
• Experience: 5-8 years
• Department: Marketing

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.