Digital Marketing Executive

Sipra Labs Limited; Hyderabad; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Sipra Labs Limited in Hyderabad seeks a hands-on Digital Marketing Executive to build Sipra's digital presence and generate qualified B2B leads for the Analytical, Food Lab and Pre-Clinical divisions. You will plan LinkedIn, website, and email campaigns, manage content, and design marketing materials.

You should have 2–4 years in B2B marketing, with pharma/CRO background preferred, plus proficiency in SEO/SEM, Google Analytics, LinkedIn Campaign Manager, Meta, Canva, Mailchimp and WordPress.

Qualifications

• 2–4 years in B2B digital marketing; pharma, CRO, life-sciences or laboratory services background preferred.
• Hands-on: SEO/SEM, Google Analytics, LinkedIn Campaign Manager, Meta Business Suite, Canva / Adobe, Mailchimp or equivalent, WordPress.
• Strong written English; ability to convert technical service content into client-facing copy.
• Understanding of regulated-industry communication norms (no unverified claims; GxP / accreditation references to be factually accurate).

Responsibilities

• Plan and execute LinkedIn, website and email campaigns targeting pharma, biotech, food and medical-device decision-makers.
• Manage the corporate website (SEO, content updates, landing pages) and Google Business profile.
• Design brochures, capability one-pagers, social creatives and short videos in line with brand guidelines.
• Run paid campaigns (LinkedIn Ads, Google Ads) within approved budgets; track CPL and conversion.
• Maintain the lead pipeline in CRM; hand over qualified leads to BD and report weekly MIS.
• Support exhibitions, webinars and client mailers.

Skills

Strong written English

Copywriting for technical services

Education

Bachelor's degree (any stream)

MBA / PGDM in Marketing preferred

Tools

SEO/SEM

Google Analytics

LinkedIn Campaign Manager

Meta Business Suite

Canva / Adobe

Mailchimp

WordPress

Job description

About Sipra Labs Limited

Sipra Labs Limited is a US FDA-approved Contract Research Organisation with 30+ years of service to the Pharmaceutical, Biotech and Medical Device industries, offering Analytical, Food Testing and Pre-Clinical (GLP) services from Hyderabad.

Role Purpose

Build and run Sipra Labs' digital presence to generate qualified B2B leads for the Analytical, Food Lab and Pre-Clinical divisions.

Role & responsibilities:

• Plan and execute LinkedIn, website and email campaigns targeting pharma, biotech, food and medical-device decision-makers.
• Manage the corporate website (SEO, content updates, landing pages) and Google Business profile.
• Design brochures, capability one-pagers, social creatives and short videos in line with brand guidelines.
• Run paid campaigns (LinkedIn Ads, Google Ads) within approved budgets; track CPL and conversion.
• Maintain the lead pipeline in CRM; hand over qualified leads to BD and report weekly MIS.
• Support exhibitions, webinars and client mailers.

KPIs

• Qualified leads per month | Website traffic and enquiry conversion | Campaign CPL | Content calendar adherence | Monthly MIS on time

Preferred candidate profile:

• Graduate (any stream); MBA / PGDM in Marketing preferred.
• 2-4 years in B2B digital marketing; pharma, CRO, life-sciences or laboratory services background preferred.
• Hands-on: SEO/SEM, Google Analytics, LinkedIn Campaign Manager, Meta Business Suite, Canva / Adobe, Mailchimp or equivalent, WordPress.
• Strong written English; ability to convert technical service content into client-facing copy.
• Understanding of regulated-industry communication norms (no unverified claims; GxP / accreditation references to be factually accurate).

Location: Sipra Labs Limited, Sanathnagar, Hyderabad (in office)

Grade: Executive (LM2). Compensation as per Sipra Labs grade structure, commensurate with experience.