Assistant Manager Digital Marketing (Lead and Demand Generation)

TP; Gurugram District; On-site; INR 800,000 - 1,200,000; Full time

Job summary

A leading marketing services provider in Gurugram, India is seeking a Mid-Senior level professional to manage online reputation and develop strategies for positive brand presence. Responsibilities include monitoring brand mentions, managing crisis communications, and creating engaging content. The ideal candidate has 4-6 years of relevant experience and holds a degree in public relations or marketing.

Qualifications

• 4-6 years of experience in online reputation management, crisis communication, or digital PR.
• Proven track record of managing reputation crises and negative publicity.
• Expert knowledge of review platforms and social media monitoring tools.

Responsibilities

• Implement comprehensive monitoring systems to track brand mentions and conversations.
• Utilize reputation management tools to maintain real-time awareness of online sentiment.
• Conduct regular reputation audits and competitor analysis.

Skills

Online reputation management

Crisis communication

Digital PR

SEO principles

Education

Bachelor’s or master’s degree in public relations, communications, marketing, or a related field

Tools

Google My Business

Hootsuite Insights

Sprout Social

Google Alerts

Google Search Console

Social media native analytics

Job description

Responsibilities

• Implement comprehensive monitoring systems to track brand mentions, reviews, and conversations across the internet.
• Utilize reputation management tools (Google Alerts, Talkwalker, Brandwatch, etc.) to maintain real‑time awareness of online sentiment.
• Conduct regular reputation audits and competitor analysis to benchmark performance.
• Manage relationships with online review platforms and understand their policies and procedures.

Qualifications

• Bachelor’s or master’s degree in public relations, communications, marketing, or a related field.
• 4‑6 years of experience in online reputation management, crisis communication, or digital PR.
• Proven track record of managing reputation crises and negative publicity.
• Expert knowledge of review platforms, social media monitoring tools, and SEO principles.

Technical Skills

• Google My Business management and optimization.
• Knowledge of multi‑platform review monitoring tools.
• Proficiency with Google Alerts and Google Search Console.
• Social media native analytics (Facebook Insights, Twitter Analytics, LinkedIn Analytics).
• Social media monitoring tools (Hootsuite Insights, Sprout Social, etc.).
• Understanding of industry‑specific review platforms (Glassdoor, Ambition Box, etc.).
• Basic sentiment analysis tools and reporting dashboards.

Content Strategy for Reputation Building

• Create authentic, transparent content that builds trust and credibility.
• Develop thought‑leadership content positioning company executives as industry experts.
• Manage corporate social responsibility communications to enhance brand reputation.
• Create customer success stories and case studies to showcase positive outcomes.
• Develop SEO‑optimized content to ensure positive search results dominate first‑page rankings.
• Coordinate with internal teams to ensure consistent messaging across all channels.

Web Page Content Development

• Create, edit, and optimise engaging web content that aligns with brand voice and SEO best practices.
• Collaborate with design and development teams to ensure content integration supports user experience goals.
• Develop content calendars and maintain editorial standards across all web properties.
• Monitor website analytics to assess content performance and make data‑driven improvements.
• Ensure all web content is current, accurate, and complies with accessibility standards.
• Coordinate with various departments to gather information for content creation and updates.

Analytics & Reporting

• Track reputation metrics including sentiment analysis, review ratings, and share of voice.
• Create comprehensive monthly reputation reports with actionable insights.
• Monitor search engine results pages (SERPs) for brand‑related queries.
• Measure the impact of reputation management initiatives on business outcomes.
• Conduct regular stakeholder surveys to assess reputation among key audiences.
• Benchmark reputation performance against industry standards and competitors.

Seniority level: Mid‑Senior level. Employment type: Full‑time. Job function: Marketing, Advertising, and Public Relations. Industries: Marketing Services, Graphic Design, Internet Marketplace Platforms.