Manager / Senior Manager Digital & Online Reputation
Experience: 8–10 Years
Function: Client Servicing | Digital Advisory | Online Reputation Management
Location: Delhi NCR
Employment Type: Full-Time
About the Role
We are looking for a Manager / Senior Manager – Digital & Online Reputation to manage key client relationships and lead integrated digital and reputation initiatives.
The role will involve balancing three priorities: Design new reputation solutions, Scale successful campaigns and Fix operational gaps to improve delivery, quality and team performance.
The candidate will work closely with clients and internal teams across ORM, social listening, social media, content, SEO/SEM, influencer marketing and digital campaigns, while mentoring junior team members and ensuring timely, high-quality delivery.
Key Responsibilities
Client Servicing & Account Management
- Act as the primary day-to-day contact for assigned clients.
- Understand client objectives and translate them into clear strategies and action plans.
- Build strong relationships with client stakeholders.
- Proactively identify challenges, opportunities and reputation risks.
- Manage multiple accounts and ensure consistent service quality.
Digital & Reputation Campaigns
- Plan and execute campaigns across:
- Online Reputation Management (ORM)
- Social Listening & Monitoring
- Social Media
- Content & Brand Storytelling
- SEO/SEM
- Influencer Marketing
- Paid, Owned & Earned Media
- Monitor online conversations and identify emerging reputation issues.
- Coordinate with internal specialists and external partners for campaign execution.
Planning & Delivery
- Convert client requirements into clear briefs with owners, timelines and success metrics.
- Prioritize work through a Design / Scale / Fix framework.
- Track deliverables, deadlines and campaign KPIs.
- Ensure 85%+ on-time delivery across assigned projects.
- Identify bottlenecks and take corrective action quickly.
Client Approvals & Communication
- Drive faster client approvals through clear briefs and pre-reads.
- Maintain approval trackers and follow up on pending decisions.
- Work towards 90%+ approvals within agreed SLAs.
- Communicate clearly and confidently during urgent or sensitive situations.
Quality & Process Management
- Introduce checklists and review processes to reduce errors.
- Ensure all deliverables meet quality and brand standards.
- Support post-mortems after major campaign issues.
- Identify recurring operational gaps and recommend improvements.
Team Management & Development
- Manage and mentor junior and mid-level team members.
- Allocate work based on capability, priority and deadlines.
- Provide regular feedback and coaching.
- Encourage ownership, accountability and continuous learning.
- Support senior team members in handling complex client requirements.
Reporting & Business Growth
- Prepare client reports, dashboards and performance reviews.
- Translate data into actionable insights and recommendations.
- Track campaign performance against agreed KPIs.
- Identify opportunities for upselling and cross-selling across PR, digital, ORM and brand storytelling.
- Develop and test new campaign ideas and digital reputation solutions.
Ways of Working
- Daily team stand-ups and structured handovers.
- Weekly portfolio review using Start / Stop / Continue.
- Decisive and calm leadership during urgent reputation situations.
- Data-led decision-making during regular operations.
- Clear ownership, deadlines and accountability for every deliverable.
Success in the First 6 Months
- ~40% fewer errors and rollbacks
- ~30% faster issue recovery
- ~20% shorter project cycle times
- 85%+ on-time delivery
- 90%+ approvals within SLA
- 1–2 new pilots every month
- Visible improvement in junior team capabilities
- Better team productivity and accountability
- Increased opportunities for account growth and cross-selling
What You Bring
- 8–10 years of experience in client servicing, digital advisory, ORM, digital communications or a related field.
- Experience managing large/key client accounts.
- Strong understanding of ORM, social media, content, social listening, SEO/SEM, influencers and digital measurement.
- Strong project management and stakeholder-management skills.
- Ability to manage multiple priorities in a fast-paced environment.
- Excellent communication and presentation skills.
- Ability to handle sensitive and time-critical situations with composure.
- Experience mentoring and managing junior team members.
- Commercial mindset with an understanding of account growth and client retention.
- A fair, firm and accountable approach to people management.
Ideal Candidate
The ideal candidate will be a hands‑on digital and reputation professional who can independently manage clients, lead campaigns, solve operational challenges and guide a growing team.
They should be comfortable moving between strategy, execution, client conversations and team management, while maintaining high standards of quality and delivery.