Assistant Manager Alliance

Club Mahindra; Mumbai; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Club Mahindra invites applications for a strategic Alliance Acquisition role aimed at building associations with corporates, PSUs, financial institutions, retail and e-commerce partners to drive lead generation and sales. The role involves managing tie-ups, farming and hunting for opportunities, and ensuring smooth partner coordination.

The incumbent will design offers and campaigns, monitor funnel dashboards, and set process benchmarks to close agreements with partners and clients across

Responsibilities

• Create strategy at cohort/industry level for targeting B2B partnerships (BFSI, IT-ITES, Manufacturing, Logistics, Retail).
• Design framework for execution of alliance acquisition at branch level.
• Creation of Funnel by doing Hunting and Farming of customers.
• Signing Branch / Regional alliances with corporates, PSUs, retail, financial institutions, E-commerce players etc.
• Design and evaluate BTL/ Field marketing/ promotions/ brand activation for lead generation.
• Focus on alliances that contribute solicited / Consented leads of partner customer base such as Banks, Loyalty Programs, Premium base
• Design special offers from Club Mahindra for alliance and partner customer base.
• Ensure smooth functioning and relationships with partners (Barters) by coordinating internally for their needs
• Set benchmarks in process compliance for Lead to sale
• Ensure closure of Agreement / Contracts with clients / partners
• Maintain Dashboarding of Funnel and do funnel management for Individual and branch Targets

Job description

Role & responsibilities

• 1. Create Strategy at cohort / Industry level for targeting B2B partnership ( BFSI, IT-ITES, Manufacturing , Logistics , Retail )
• 2. Design framework for execution of alliance acquisition at Branch level
• 3. Creation of Funnel by doing Hunting and Farming of customers
• 4. Signing Branch / Regional alliances with corporates, PSUs, retail, financial institutions, E-commerce players etc.
• 5. Design and evaluate BTL/ Field marketing/ promotions/ brand activation for lead generation.
• 6. Focus on alliances that contribute solicited / Consented leads of partner customer base such as Banks, Loyalty Programs, Premium base
• 7. Design special offers from Club Mahindra for alliance and partner customer base
• 8. Ensure smooth functioning and relationships with partners (Barters) by coordinating internally for their needs
• 9. Set benchmarks in process compliance for Lead to sale
• 10. Ensure closure of Agreement / Contracts with clients / partners
• 11. Maintain Dashboarding of Funnel and do funnel management for Individual and branch Targets

Key Roles:

Alliance Acquisition Strategy. Build associations with corporates, PSUs, financial institutions, Retail, Consumer Durables, E-commerce players & more for Lead generation and Sales. Team management for Tie Up and Consented Lead generation.