Assistant Manager

GJEPC India (The Gem and Jewellery Export Promotion Council); Mumbai; On-site; INR 900,000 - 1,500,000; Full time

Job summary

GJEPC India (The Gem and Jewellery Export Promotion Council) is seeking a creative marketing professional to drive promotions for exhibitions across print, digital, outdoor, and social channels. You will manage integrated campaigns, content creation, and agency coordination to meet tight deadlines.

The role emphasizes strong project management, messaging, and collaboration with internal teams to enhance exhibition visibility and visitor engagement across multiple touchpoints.

Qualifications

• 4–8 years of experience in Marketing, Brand Communications, Digital Marketing, or Exhibition/Event Marketing.
• Experience coordinating with advertising, creative, design, or social media agencies.
• Strong copywriting and written communication skills.
• Good understanding of digital marketing, social media platforms, branding, and content marketing.

Responsibilities

• Plan and execute integrated marketing campaigns across multiple channels (print, digital, outdoor, website, mobile app, email, social).
• Develop engaging marketing content, copy, taglines, and briefs for campaigns.
• Coordinate with agencies to ensure timely execution of marketing initiatives.
• Collaborate with internal teams to deliver promotional campaigns and branding.
• Maintain and update exhibition websites, mobile apps, and communications platforms.
• Coordinate with design for branding and onsite promotional needs.
• Create innovative marketing ideas to boost visibility and visitor engagement.
• Prepare marketing plans, calendars, and timelines for execution.

Skills

Marketing experience

Brand communications

Digital marketing

Exhibition/event marketing

Copywriting

Project management

Social media marketing

Content creation

Agency coordination

Tools

Microsoft Office

CMS familiarity

Digital marketing tools

Job description

We are seeking a creative and proactive marketing professional to drive the promotion and branding of our exhibitions across multiple communication channels. The ideal candidate will have experience in integrated marketing campaigns, social media, content creation, agency coordination, and exhibition/event marketing. This role requires strong project management skills, creativity, and the ability to manage multiple campaigns within tight timelines.

Key Responsibilities

• Plan and execute integrated marketing campaigns across print, digital, outdoor, website, mobile app, email, and social media platforms.
• Develop engaging marketing content, copy, taglines, and creative briefs for promotional campaigns.
• Coordinate with creative, digital, social media, and advertising agencies to ensure timely execution of marketing initiatives.
• Collaborate with internal teams including Exhibitor, Visitor, Promotion, Logistics, and Design to deliver effective promotional campaigns.
• Maintain and regularly update exhibition websites, mobile applications, and other communication platforms.
• Coordinate with the design team for exhibition branding, venue branding, and onsite promotional requirements.
• Create innovative marketing ideas and promotional strategies to enhance exhibition visibility and visitor engagement.
• Prepare marketing plans, campaign calendars, timelines, and ensure timely execution.
• Drive social media campaigns by developing relevant content and coordinating creative assets.
• Prepare post-event branding reports, campaign performance reports, ministry reports, and other marketing documentation.
• Design and manage exhibition surveys, analyze responses, and provide actionable insights.
• Maintain marketing records, campaign documentation, and follow-up reports.

Preferred Candidate Profile

• 4–8 years of experience in Marketing, Brand Communications, Digital Marketing, or Exhibition/Event Marketing.
• Experience in coordinating with advertising, creative, design, or social media agencies.
• Strong copywriting and written communication skills.
• Good understanding of digital marketing, social media platforms, branding, and content marketing.
• Creative mindset with an eye for design and visual communication.
• Strong coordination, planning, and multitasking abilities.
• Ability to manage multiple projects and work within strict deadlines.
• Proficient in Microsoft Office; familiarity with website content management systems and digital marketing tools will be an advantage.