Assistant Manager

Gedu Services; India; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

GEDU Services Pvt. Ltd. seeks an Assistant Manager Direct Sales to lead student recruitment across global markets in India.

You will drive revenue growth by meeting enrolment targets, coaching a sales team, and optimizing conversion at every stage of the funnel. You will partner with Marketing, Admissions, and campus teams to ensure high-quality leads, accurate forecasts, and a smooth student experience from inquiry to visa support.

Qualifications

• Bachelor's degree in business/marketing or related field.
• Experience in direct sales, education sales, or international student recruitment.
• Strong people management, team leadership, and performance management skills.
• Ability to drive target adherence, sales productivity, and conversion improvements.
• Understanding of international admissions and student visa processes.
• Strong communication, analytical, organizational, and stakeholder management skills.

Responsibilities

• Drive student recruitment, deposit, and enrolment targets across global markets.
• Manage, coach, and motivate the sales team; conduct regular performance reviews.
• Monitor leads, applications, offers, deposits, enrolments, and conversion rates to identify improvements.
• Guide prospective students on programs, campuses, scholarships, admission requirements, and study options.
• Coordinate with Marketing, Admissions, and campus teams to improve lead quality, conversion, and student experience.
• Maintain accurate sales forecasts, CRM records, and performance reports.

Skills

Direct sales

Education sales

International recruitment

People management

Team leadership

Performance reviews

CRM proficiency

Microsoft Office

Communication

Analytical thinking

Stakeholder management

Sales forecasting

Education

Bachelor's degree in Business Administration or Marketing

Tools

CRM systems

Microsoft Office

Job description

Job Description: Assistant Manager Direct Sales

Reports To: Head of Sales
Business Function: Sales Contact Centre
Location: India
Market Coverage: Global markets

Role Purpose

Minimum 8-10 years of experience in international student recruitment, particularly focused India and Global Market.

To drive student recruitment and revenue growth across global markets, by managing sales performance, improving conversion rates, and ensuring the achievement of enrolment targets.

Key Responsibilities

• Sales Target Achievement: Drive student recruitment, deposit, and enrolment targets across assigned global markets.
• People & Performance Management: Manage, coach, and motivate the sales team; ensure target adherence, conduct regular performance reviews, identify gaps, and implement action plans to improve productivity and accountability.
• Sales Funnel Management: Monitor leads, applications, offers, deposits, enrolments, and conversion rates to identify improvement opportunities.
• Student Counselling: Guide prospective students on programs, campuses, scholarships, admission requirements, and study options.
• Cross-functional Coordination: Work closely with Marketing, Admissions, and campus teams to improve lead quality, conversion, and the overall student experience.
• Reporting & Forecasting: Maintain accurate sales forecasts, CRM records, and performance reports, ensuring timely tracking against business targets.
• Admissions & Visa Support: Coordinate with relevant teams to address student queries, documentation requirements, and enrolment timelines.

Essential Skills and Experience

• Bachelors degree in business administration, Marketing, or a related field.
• Experience in direct sales, education sales, or international student recruitment.
• Strong people management, team leadership, and performance management skills.
• Ability to drive target adherence, sales productivity, and conversion improvements.
• Understanding of international admissions and student visa processes.
• Strong communication, analytical, organizational, and stakeholder management skills.
• Proficiency in CRM systems and Microsoft Office