Assistant Manager (Social Media) : High School Programs

Ashoka; Delhi; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Ashoka University is seeking an Assistant Manager (Social Media) for High School Programs in Delhi to lead cross-media campaigns across web, digital, social, events, and PR. You will shape marketing strategy, plan, and execution to build brand awareness and drive enrollments in our high school programs.

The role requires 8-12 years of experience in media, education tech, and marketing, with a strong drive for education and collaboration with senior leadership.

Qualifications

• 8-12 years of functional experience with media (TV/print/digital), higher education/ EdTech and online learning platforms/ B2C digital businesses/ Marketing, Advertising, or digital/social agencies.
• Demonstrated ability in strategizing, planning & executing growth-driven cross platform campaigns.
• Deep interest in and passion for education.

Responsibilities

• Develop and execute growth-driven cross-media campaigns across web, digital, social, email, events, and PR.
• Map the high school market in India and translate insights into growth initiatives.
• Create annual marketing plans with targets, calendars, budgeting and metrics.
• Lead collaboration with teams to build brand awareness, enrollment, and program reach.

Skills

Cross-platform campaigns

SEO/SCM

Creativity & design

Education

Master’s degree in Advertising/ Marketing/ Communication

Job description

Assistant Manager (Social Media) : High School Programs High School Programs Delhi, Delhi, Delhi, India ..+ 1 2 - 4 Years

Job Description

Reports to: Assistant Vice President, High School Programs

Experience (in years) : 8-12 years of functional experience in marketing & communication with reputed organizations in media (TV/print/digital)/higher education/ EdTech and online learning platforms/ B2C digitalbusinesses/ Marketing, Advertising, digital or social agencies

Nature of work: Full Time

About Ashoka University:

AshokaUniversity -India’s premier interdisciplinary teaching and research university.An institution that has become a beaconof academic excellence in less than 10 years since its inception. At Ashoka, weencourage you to embrace the new, push the boundaries for continuous learning, and adapt to a world of constant change Because we believe that each Ashokan is capable of becoming a thought leader.

As part of our thriving and committed workforce, you will:

Think Strategically: Collaborate with visionary minds to shape the future of higher education through strategic planning and a forward-thinking approach.

Act Authentically: Embraceauthenticity and integrity, fostering an inclusive and supportive environmentwhere every voice is valued.

Build Collaboration: Experience the power of teamwork and diverse perspectives, working collectively towards our shared goals.

Deliver Excellence: Strive for excellence in all aspects, upholding the highest standards of academic excellence, student support, and professionaldevelopment opportunities.

At Ashoka University, we are on a mission to redefine higher education and create a remarkable space where innovation and collaboration thrive. As a pioneering force in interdisciplinarylearning , we continually grow andadapt to stay at the forefront ofeducational excellence with emphasis on inclusivity and equal opportunity. Ourphilosophy revolves around care, well-being, and connection , which are deeply embeddedin everything we do.

When you join ourcommunity, you become part of an extraordinary journey in which you can unleash your potential and makea meaningful impact. Where education empowers, where innovation thrives, andwhere excellence and humility coexist. We truly believe the world will enrich itself when there is progress with purpose.

About High School Programs:

Ashoka aims toleverage its brand, unique pedagogy, and best practices to build impactfulprograms for High School Students -both offline and online certificate programs. These include the prestigious Young Scholars Program (YSP), and Ashoka Horizons (online courses) as wellas other new programs we launch & develop for this segment. Ashoka for High Schoolers is in an exciting early growthphase, offering a rich learning and high growth environment for motivated and talented candidates, as we continue to build out exciting and impactful programs for high schoolers in India and abroad.

Ashoka Young Scholars Program (YSP) , now in its 9th year is already the most prestigious summer program for highschool students in the country, attracting talented and motivated students toan enriching & immersive college experience, across it’s 5 programs in liberal arts and sciences

Ashoka Horizons , offers short term, college level, rigorous and innovative online courses to high school students, in India& abroad. Providing curious & motivated high schoolers with a deeperexploration of subjects, 21st century skills and interests. Horizons was launched in 2020 and has been growing exponentially since.

Role and Responsibilities:

This position plays a critical role in the growth of the High SchoolPrograms Team. The person is responsiblefor overall marketing strategy, planning & execution of cross mediacampaigns across web, digital, database marketing,content, social and events (offline & online) and carries the responsibility for building brandawareness, brand consideration andprogram enrollments across the High School Program portfolio. The rolecomes with the following responsibilities:

• Mapping the high school market in India (size, structure & growth) and developing rich & actionable insights from the target audiences (high schoolers,parents, educators and counselors). Translating insights into new growth initiatives that significantly contribute to growth.
• Developing the annual marketing plans including targets, activity calendar, budgeting & performance metrics across digital, social, email, events and PR
• Ideation, planning & execution of ongoing campaigns and cross media activities to achieve defined targets (measured by applications, registrations and enrolments)

Qualifications:

• Master’s degree and/or Degree in Advertising/ Marketing/ Communication from a top tier institution
• 8-12 years offunctional experience with media (TV/print/ digital), higher education/ EdTech& online learning platforms/ B2C digital businesses/ Marketing, Advertising, or digital/ social agencies. Preference would be given to Ashoka/ YIF/ YSP alumni.
• Demonstrated ability in strategizing, planning & executinggrowth-driven cross platform campaigns.
• Deep interest in and passion for education, is a pre-requisite to apply for the role.

Skills Required:

• Hands on technical experience in planning & executing cross platform campaigns with demonstratable examples of delivering on targets.
• SEO/SCM expertise desired
• Exceptional creativity and design aesthetics