Creative Strategist & Project Manager

Marketing Studio; Dadri; On-site; INR 446,000 - 670,000; Full time

Job summary

Marketing Studio in Noida is seeking a Creative Strategist to bridge creative thinking and execution. You will lead campaigns from brief to delivery, collaborating with in-house teams and clients.

The role demands curiosity, strong storytelling, and ownership across discovery, concepting, scripting, and final output. The candidate should have 2–3 years in a creative/advertising agency, with a portfolio demonstrating original thinking and execution.

Qualifications

• 2–3 years of full-time experience in a creative or advertising agency.
• Demonstrable experience in campaign ideation, concept development, and creative presentations.
• Experience working with multiple brands and client briefs.
• Exposure to photography, video production, digital advertising, and social content.
• Portfolio demonstrating original creative thinking and execution.

Responsibilities

• Understand client briefs, brand objectives, audiences and business challenges.
• Conduct brand and audience research before developing concepts.
• Translate objectives into strong creative directions and campaign ideas.
• Develop concepts for brand campaigns, photography, video, social content, and UGC.
• Establish messaging, themes, content pillars, and visual storytelling approaches.
• Develop multiple creative routes and recommend the best direction.
• Identify cultural trends and audience insights for brands.
• Ensure ideas are strategically relevant and executable.
• Take ownership of converting ideas into actionable treatments.
• Develop mood boards, visual references, and creative treatments for shoots.
• Write scripts for ads and branded content; craft hooks and copy.
• Create storyboards, shot lists, and visual sequences for production.
• Present directions for internal and client review; explain rationale.
• Collaborate with management and production teams to strengthen proposals.

Skills

Campaign ideation

Concept development

Creative presentations

Multi-brand experience

Photography & video exposure

Collaboration with production teams

Portfolio of work

2–3 years experience

Tools

Canva

AI Research & Ideation

AI Video

Creative Research

Project Management

Job description

Experience: 2–3 Years

Marketing Studio | Noida | Full-Time | On-Site

Experience: 2–3 Years

Salary: ₹40,000–₹60,000 per month

Industry: Creative Agency | Advertising | Media Production | Digital Marketing

About Marketing Studio

Marketing Studio is a creative production and marketing agency helping brands tell better stories through photography, video production, advertising creatives, UGC, AI-powered content, and social media marketing.

We work with brands across industries, transforming their products, ideas, and business objectives into compelling visual content and campaigns.

With in-house photographers, cinematographers, video editors, and creative professionals, we have the production capabilities to bring ambitious ideas to life.

We are now looking for a Creative Strategist who can bridge the gap between creative thinking and creative execution.

About the Role

We are looking for a curious, imaginative, commercially aware Creative Strategist who can turn client briefs into compelling creative campaigns.

Someone who understands that great creative work starts with understanding the brand, its audience, its competition, and what the campaign needs to achieve.

You will be involved throughout the creative journey — from client discovery and research to conceptualisation, scripting, moodboarding, pitching, production, and final delivery.

This is a hands-on creative position with significant ownership and direct exposure to clients.

You will work closely with the Founder and our in-house production and creative teams, with the opportunity to eventually build and lead a dedicated creative strategy function.

We are looking for someone who can think, present, and execute — not just someone who can make a beautiful presentation.

Key Roles & Responsibilities1. Creative Strategy & Campaign Development

• Understand client briefs, brand objectives, target audiences, and business challenges.
• Conduct brand research, competitor analysis, and audience research before developing concepts.
• Translate business objectives into strong creative directions and campaign ideas.
• Develop original concepts for brand campaigns, product photography, video advertisements, social media content, UGC, and digital advertising.
• Establish campaign messaging, creative themes, content pillars, and visual storytelling approaches.
• Develop multiple creative routes and recommend the most effective direction.
• Identify relevant cultural trends, audience insights, and opportunities for brands.
• Ensure creative ideas are both strategically relevant and practically executable.

2. Creative Conceptualisation & Visual Storytelling

Take ownership of converting ideas into clear, actionable creative treatments.

Responsibilities include:

• Developing campaign concepts and visual narratives.
• Creating detailed mood boards and visual references.
• Preparing creative treatments for photography and video projects.
• Developing shot lists, storyboards, and visual sequences.
• Writing scripts for advertisements, branded content, Reels, and UGC videos.
• Developing hooks, headlines, campaign messaging, and advertising copy.
• Exploring visual styles, compositions, lighting references, styling, props, and set-design ideas.
• Presenting multiple creative directions for internal and client review.

Every creative concept should be clear enough for a production team to execute and strong enough for a client to understand its value.

3. Client Discovery, Creative Pitches & Presentations

Play an active role in acquiring new clients and developing creative proposals.

• Participate in discovery calls with prospective clients.
• Understand their brand positioning, marketing challenges, and creative requirements.
• Research potential clients and identify opportunities for stronger creative communication.
• Develop creative strategies and pitch concepts for new business opportunities.
• Independently prepare professional pitch presentations using Canva and other relevant tools.
• Present creative thinking, concepts, and recommendations directly to clients.
• Explain the strategic rationale behind creative decisions.
• Incorporate client feedback without compromising the core creative direction.
• Collaborate with management and business development teams to strengthen proposals and improve conversion opportunities.

The expectation is to sell the thinking behind an idea, not merely showcase references.

4. Creative Direction & Production Supervision

Work closely with Marketing Studio's in-house photography and video production teams to translate approved concepts into final deliverables.

• Conduct creative briefings with photographers, cinematographers, editors, designers, and other production professionals.
• Communicate the visual direction, storytelling objectives, and intended output.
• Participate in pre-production planning.
• Provide creative direction during photography and video shoots.
• Guide compositions, styling, props, set design, and visual execution in collaboration with production specialists.
• Review footage, photographs, designs, and editing outputs.
• Provide constructive and actionable creative feedback.
• Ensure the final output remains aligned with the approved concept.
• Take ownership of creative quality control and final creative sign-off within the approved client scope.
• You are not expected to personally

Required Experience & SkillsProfessional Experience

• 2–3 years of relevant full-time experience in a creative agency or advertising agency.
• Demonstrable experience in campaign ideation, concept development, and creative presentations.
• Experience working with multiple brands and client briefs.
• Exposure to photography, video production, digital advertising, and social media content.
• Experience collaborating with designers, writers, editors, or production teams.
• A portfolio demonstrating original creative thinking and execution.

Creative Capabilities

• Strong conceptual thinking and storytelling abilities.
• Excellent visual taste and understanding of contemporary advertising aesthetics.
• Ability to convert ambiguous briefs into structured creative directions.
• Strong copywriting, scripting, and campaign messaging skills.
• Ability to create mood boards, storyboards, creative treatments, and presentations.
• Understanding of visual storytelling, production planning, and creative execution.
• Awareness of current advertising trends, cultural references, and digital content formats.

Tools & Technical Skills

• Canva: Strong proficiency in building polished creative presentations and pitch decks.
• AI Research & Ideation: ChatGPT, Claude, Gemini, or equivalent.
• AI Video: Familiarity with Runway, Kling, Veo, or similar tools.
• Creative Research: Meta Ad Library, competitor research, social listening, and reference discovery.
• Project Management: Comfortable using project trackers, spreadsheets, and collaborative workflow tools.

Communication & Ownership

• Strong written and verbal communication skills.
• Confidence presenting creative concepts to clients.
• Ability to explain and defend creative recommendations.
• Comfortable receiving feedback and improving ideas.
• Strong organisational and prioritisation skills.
• Ability to work independently and collaborate across teams.
• High ownership of creative quality, deadlines, and deliverables.

What We’re Looking For

We would love to meet someone who:

• Has a genuinely curious and imaginative mind.
• Thinks beyond Pinterest references and trending Instagram Reels.
• Can explain the reasoning behind their creative choices.
• Understands both brand storytelling and commercial objectives.
• Has strong aesthetic sensibilities.
• Can develop original ideas instead of merely reproducing existing campaigns.
• Is excited by photography, films, advertising, design, and emerging creative technologies.
• Is comfortable presenting ideas and taking responsibility for their execution.
• Can manage multiple creative briefs without compromising attention to detail.
• Wants to grow into a creative leadership role.

We value original thinking, strong taste, and demonstrated work over impressive-sounding job titles.