Creative Design & Marketing Communications - Head

Sulthan Gold; Mangaluru; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Sulthan Gold is seeking a hands-on Creative Lead to head a 5-member design team for jewelry retail campaigns. You will develop concepts, create assets for print, digital and in-store branding, and personally design when required.

You will ensure brand consistency, mentor teammates, and coordinate with agencies and vendors to deliver campaigns for showroom launches, festivals and events under tight deadlines.

Qualifications

• 6 - 10 years of experience in graphic design, creative design, advertising, brand communication, retail marketing or related field.
• Strong experience in hands-on graphic design and creative conceptualization.
• Should be capable of personally designing creatives rather than being purely a managerial/coordination candidate.
• Strong proficiency in Adobe Photoshop, Adobe Illustrator and InDesign; Canva knowledge preferred.
• Strong understanding of typography, layout, color, composition and visual hierarchy.
• Experience developing campaigns across digital, print, newspaper, outdoor and retail media.
• Prior experience managing or leading a creative/design team.
• Experience coordinating with creative agencies, printers and other vendors.
• Candidates from jewelry, fashion, luxury retail, FMCG, lifestyle or large-format retail are preferred.
• Advertising agency/creative studio candidates with strong retail and branding portfolios may also be considered.
• Strong communication, leadership, time-management and problem-solving skills.
• Comfortable working under tight deadlines and handling multiple creative requirements simultaneously.
• Strong portfolio is mandatory, demonstrating retail campaigns, hoardings, newspaper ads, social media creatives, branding, festival campaigns and showroom launches.
• Knowledge of video editing, motion graphics and AI-based creative tools will be an added advantage.

Responsibilities

• Lead and manage the creative design team of 5 members.
• Develop creative concepts and visual campaigns for jewelry retail.
• Personally design and execute creatives when required.
• Create and oversee designs for newspaper ads, hoardings, social media, flyers, brochures, catalogues, posters, invitations and showroom branding.
• Develop complete creative campaigns for showroom launches, festivals, offers, events and promotional activities.
• Adapt campaign concepts across print, outdoor, digital, social media and in-store communication.
• Review and improve creative output produced by the internal team and external agencies.
• Maintain consistency in brand identity, visual language, typography, colors and layouts.
• Manage creative requirements for Instagram, Facebook, reels, stories and other digital platforms.
• Coordinate with creative agencies, printers, outdoor agencies, media partners and other vendors.
• Brief agencies and review their concepts, artwork and final deliverables.
• Manage artwork timelines, production quality and final output.
• Allocate work within the creative team and ensure timely completion of multiple projects.
• Provide creative direction, feedback and mentoring to team members.
• Support showroom launches, celebrity events, jewelry exhibitions and festive campaigns.
• Ensure all creative materials meet brand standards and campaign objectives.

Skills

Hands-on graphic design

Creative conceptualization

Adobe Photoshop

Adobe Illustrator

InDesign

Typography

Layout

Color theory

Visual hierarchy

Campaign development

Tools

Adobe Photoshop

Adobe Illustrator

InDesign

Canva

Job description

Role & responsibilities

• Lead and manage the creative design team of 5 members.
• Develop creative concepts and visual campaigns for jewelry retail.
• Personally design and execute creatives when required.
• Create and oversee designs for newspaper ads, hoardings, social media, flyers, brochures, catalogues, posters, invitations and showroom branding.
• Develop complete creative campaigns for showroom launches, festivals, offers, events and promotional activities.
• Adapt campaign concepts across print, outdoor, digital, social media and in-store communication.
• Review and improve creative output produced by the internal team and external agencies.
• Maintain consistency in brand identity, visual language, typography, colors and layouts.
• Manage creative requirements for Instagram, Facebook, reels, stories and other digital platforms.
• Coordinate with creative agencies, printers, outdoor agencies, media partners and other vendors.
• Brief agencies and review their concepts, artwork and final deliverables.
• Manage artwork timelines, production quality and final output.
• Allocate work within the creative team and ensure timely completion of multiple projects.
• Provide creative direction, feedback and mentoring to team members.
• Support showroom launches, celebrity events, jewelry exhibitions and festive campaigns.
• Ensure all creative materials meet brand standards and campaign objectives.

Preferred candidate profile

• 6 - 10 years of experience in graphic design, creative design, advertising, brand communication, retail marketing or a related field.
• Strong experience in hands-on graphic design and creative conceptualization.
• Should be capable of personally designing creatives rather than being purely a managerial/coordination candidate.
• Strong proficiency in Adobe Photoshop, Adobe Illustrator and InDesign; knowledge of Canva is preferred.
• Strong understanding of typography, layout, color, composition and visual hierarchy.
• Experience in developing campaigns across digital, print, newspaper, outdoor and retail media.
• Prior experience managing or leading a creative/design team.
• Experience coordinating with creative agencies, printers and other vendors.
• Candidates from jewelry, fashion, luxury retail, FMCG, lifestyle or large-format retail are preferred.
• Advertising agency/creative studio candidates with strong retail and branding portfolios may also be considered.
• Strong communication, leadership, time-management and problem-solving skills.
• Comfortable working under tight deadlines and handling multiple creative requirements simultaneously.
• Strong portfolio is mandatory, preferably demonstrating retail campaigns, hoardings, newspaper ads, social media creatives, branding, festival campaigns and showroom launches.
• Knowledge of video editing, motion graphics and AI-based creative tools will be an added advantage.