Assistant Brand Manager Marketing

upGrad; Chandigarh; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

upGrad is seeking an Assistant Manager - Brand Marketing to lead development and execution of brand strategies in education technology, strengthening our positioning with educators, administrators, and learners.

The role encompasses campaign creation, cross-functional collaboration, and data-driven performance analysis to drive awareness and growth, with a Monday–Friday in-office work mode.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 4–6+ years of brand or marketing experience, ideally with exposure to edtech, SaaS, or mission-driven organizations.
• Proven ability to lead brand campaigns that drive awareness and engagement.
• Strong storytelling skills and experience translating complex technical or educational concepts into clear, compelling messaging.

Responsibilities

• Define, refine, and champion the company’s brand voice and value proposition across channels.
• Develop brand positioning that resonates with educators, learners, institutions, and partners.
• Plan and execute integrated brand campaigns (digital, social, events, content) that increase awareness, credibility, and engagement.
• Collaborate with cross-functional teams to ensure campaigns align with product launches and strategic initiatives.
• Oversee development of marketing assets that bring the brand narrative to life and maintain consistency across creative executions.
• Work with internal teams or external agencies to uphold brand consistency across executions.
• Define KPIs, track brand health metrics, and measure campaign effectiveness to inform optimization.
• Use data insights to iterate on messaging, targeting, and channel strategies.
• Partner with Product, Content, Sales, Customer Success, and Events teams to align brand and go-to-market efforts.

Skills

Brand strategy

Campaign management

Analytics

Cross-functional collaboration

Storytelling

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Job description

Business Unit - upGrad - HigherEducation

Designation - Assistant Manager - Brand Marketing

Department - Marketing

Experience Range - 3-6 years

Work Mode - WFO (Mon to Fri, 5 Days)

Role Overview-

As an Assistant Manager - Brand Marketing, you will lead the development and execution of brand strategies that elevate our presence in the education technology space, strengthen our positioning with key audiences (e.g., educators, administrators, learners), and support growth goals through compelling storytelling and integrated campaigns.

Key Responsibilities-

Brand Strategy-

• Define, refine, and champion the company’s brand voice and value proposition across channels.
• Develop brand positioning that resonates with educators, learners, institutions, and partners.

Campaign Development & Execution-

• Plan and execute integrated brand campaigns (digital, social, events, content) that increase awareness, credibility, and engagement.
• Collaborate with cross-functional teams to ensure campaigns align with product launches and strategic initiatives.
• Oversee development of marketing assets - videos, presentations, web pages, case studies, thought leadership, and social content, that bring the brand narrative to life.
• Work with internal teams or external agencies to uphold brand consistency across creative executions.

Analytics & Performance-

• Define KPIs, track brand health metrics, and measure campaign effectiveness to inform optimization.
• Use data insights to iterate on messaging, targeting, and channel strategies.

Cross-Functional Collaboration-

• Partner with Product, Content, Sales, Customer Success, and Events teams to align brand and go-to-market efforts.
• Support major initiatives like conferences, product rollouts, and RFP responses with tailored brand communications.

Experience & Qualifications-

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 4–6+ years of brand or marketing experience, ideally with exposure to edtech, SaaS, or mission-driven organizations.
• Proven ability to lead brand campaigns that drive awareness and engagement.
• Strong storytelling skills and experience translating complex technical or educational concepts into clear, compelling messaging.

Core Skills-

• Strategic brand thinking and creative problem solving.
• Project and campaign management with cross-team coordination.
• Data-driven decision-making and ability to interpret analytics.
• Digital marketing familiarity (social, email, SEO/SMM).