Assistant Brand Manager – Malts

Moët Hennessy; Mumbai; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

Moët Hennessy India is seeking an Assistant Brand Manager - Malts to join the Brand Marketing team. You will guardianship brand voice and collaborate with stakeholders to drive plans aligned with global vision, delivering exceptional luxury experiences.

The role requires a minimum of 5 years in Brand Marketing within alcobev, MBA in Marketing, and strong skills in Power BI and MS Office. You will craft strategies across digital, PR, and on-trade channels.

Qualifications

• Minimum 5 years of solid Brand Marketing experience, preferably in alcobev.
• MBA in Marketing from a premier institute.
• Strong knowledge of brand planning, ROI, and digital media across mass and digital channels.
• Good exposure to the digital ecosystem and luxury marketing.
• Proficient in Power BI and MS Office tools (Excel, Word, PowerPoint).

Responsibilities

• Develop and execute brand plans in partnership with the Marketing Manager.
• Drive distinctive brand experiences across experiential, activations, promotions, communications and PR.
• Own key brand workstreams end-to-end with cross-functional alignment and delivery.
• Deliver market-leading promotional activities and provide marketing support for brands in consultation with the Marketing Manager.
• Analyze brand performance and prepare periodic reviews with KPI-driven insights.

Skills

Brand marketing

Power BI

MS Office

Digital marketing

Communication skills

Education

MBA in Marketing

Tools

MS Office

Job description

At Moët Hennessy, We Don't Just Create Exceptional Experiences – We Live Them. For generations, our 27 Maisons, including Dom Pérignon, Veuve Clicquot, and Hennessy, have defined luxury. Now, it's your turn. Imagine a career fueled by passion and creativity, where you redefine what's possible. We seek individuals who thrive in collaborative environments, sharing our love for craftsmanship, elegance, and integrity. We celebrate diversity and the pursuit of excellence.

Position

The Opportunity… At Moët Hennessy, We Don't Just Create Exceptional Experiences – We Live Them. For generations, our 27 Maisons, including Dom Pérignon, Veuve Clicquot, and Hennessy, have defined luxury. Now, it's your turn. Imagine a career fueled by passion and creativity, where you redefine what's possible. We seek individuals who thrive in collaborative environments, sharing our love for craftsmanship, elegance, and integrity. We celebrate diversity and the pursuit of excellence. We’re thrilled to announce the opening for Assistant Brand Manager - Malts, reporting to the Marketing Manager. As part of the Brand Marketing function, you will be a key member of the wider marketing team at Moët Hennessy India. You will act as a guardian and ambassador for the brand at all times, ensuring that all brand marketing activities align with the global brand vision of Moët Hennessy and its single malt brands. We are looking for an organised, creative and passionate brand marketing professional to take on an exciting journey, working closely with business stakeholders to achieve the organisation’s vision. Your contribution will strengthen brand positioning and support the successful execution of marketing initiatives across the business.

Job Responsibilities

How you will contribute…

Brand Strategy and Planning

• Develop and execute brand plans in partnership with the Marketing Manager, translating brand strategy into clear priorities, initiatives and execution plans.
• Drive distinctive brand experiences by developing innovative ideas across experiential, activations, promotions, communications and PR.
• Own key brand workstreams end-to-end, ensuring strong execution, cross-functional alignment and delivery against agreed objectives.

Brand Plan Implementation

• Deliver market leading promotional activities and provide efficient, timely and accurate marketing support for the relevant brands in consultation with the Marketing Manager
• Achieve brand image, ATL & BTL objectives and maximize consumer value perception and bring to life key communication strategies through locally driven assets. Measure using key performance tools
• Build a relevant PR and digital (social) plan in line with strategic objectives and target audience in partnership with key agencies
• Conceptualize and execute scalable promotion ideas per brand in on-trade and off-trade in domestic channels (hotels, restaurants, MOTs, retail)
• Visibility & Merchandising Off and On-Trade: Tapping key opportunities in trade, developing new markets. Regular market visits
• Lead development of trade activation & cycle communication to drive key quality groups, manage inputs to the sales and marketing communication cycle
• In association with Trade Marketing, review customer activation effectiveness in all channels with a pre decided ROI matrix. Assess effectiveness to KPI’s and develop post cycle recommendations for future activity
• Lead & oversee all Promo Pack & POSM Management in respect to maison order deadlines & in market shipment dates, maintaining and deploying. Assess & monitor budget impact on shipment

Financial

• Understand P&L and be able to work cohesively with sales team to build these to ensure +CTP in accordance with brand guidelines
• Management & ownership of A&P expenditure, ensuring that committed expense remains within agreed and approved parameters.
• Lead the management and monitoring of POS, promo packs, limited edition & clearance lines ensuring correct classification of stock and trade activation plan to exhaust stock on hand
• Negotiation with vendors on quotations basis acceptable rates, quality standards and timelines

Business Assessment

• Regular analysis and review of brand performance ensuring clear understanding opportunities, threats & competitor strategies
• Prepare periodic Business Review reports and reviews
• Track competition: width of distribution benchmarked against other brands; pricing across on-trade and end consumer price, PR and activation of own and competition brands in key markets

Communication

• Communicate with and motivate the sales team effectively in order to ensure the smooth and effective
• Collaborate with internal stakeholders - Maisons, regional teams
• Liaise with external parties, e.g. Activation/Event, Digital and PR agencies and POSM materials production companies, in order to brief and manage promotional and associated materials
• Execute events that demonstrate & amplify the Brand DNA as required by the Brand Plans
• Act as a true face of the brand and communicate the brand credentials as required to external parties

Profile

We are looking for unique and amazing talent. Join us if you have…

Education

MBA in Marketing from a premier institute

• A minimum of 5 years of strong experience in Brand Marketing preferably within Alcobev
• In depth knowledge of brand planning, marketing and ROI across mass and digital media.
• Good exposure to the digital ecosystem with an understanding and appreciation of luxury marketing
• Sound working knowledge of Power BI & MS office tools- Excel, Word, PowerPoint & Outlook
• A natural curiosity and love for the industry; experience within the wines & spirits space preferred
• Good, clear communicator at all levels, with the ability to tailor communication depending on the audience.
• Positive outlook and proactive approach to problem solving, using initiative where required

Personal & Interpersonal Skills

• Strong communication and interpersonal skills
• Dynamism and ambition with an outgoing, social nature
• Creative thinker with a great solution orientation
• Being an agile and strategic team player who could work well independently in an autonomous, multicultural and evolving business environment
• Digital & social media savvy
• Appreciation or understanding of Luxury
• Organized and proactive with a ‘can do’ attitude in getting things done.

Additional Information

• You embark on a career journey with the leaders of luxury wines, champagnes, and spirits, within the prestigious LVMH Group.
• You enter a world of possibility where career development opportunities across our 5 global regions and within the entire LVMH Group are unmatched.
• You join a passionate workforce within our internationally diverse and inclusive teams, exploring the rich heritage of our Maisons and shaping the next chapter of our story
• You discover our essential relationship with our terroirs and the soils that define our products. Through our Living Soils Living Together program, we are committed to regenerating soils, reducing climate impact, and empowering communities for a sustainable future.
• You will share in our passion for hosting, the art of living, and creating products that celebrate life’s most memorable milestones, always experienced through responsible tasting.

When you join Moët Hennessy…

• You embark on a career journey with the leaders of luxury wines, champagnes, and spirits, within the prestigious LVMH Group.
• You enter a world of possibility where career development opportunities across our 5 global regions and within the entire LVMH Group are unmatched.
• You join a passionate workforce within our internationally diverse and inclusive teams, exploring the rich heritage of our Maisons and shaping the next chapter of our story
• You discover our essential relationship with our terroirs and the soils that define our products. Through our Living Soils Living Together program, we are committed to regenerating soils, reducing climate impact, and empowering communities for a sustainable future.
• You will share in our passion for hosting, the art of living, and creating products that celebrate life’s most memorable milestones, always experienced through responsible tasting.