Head of Brand & Marketing
Nisje
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Job summary
Nisje is seeking a Head of Brand & Marketing in Trivandrum to steer the global brand and marketing strategy for its luxury outdoor living products. The role focuses on building demand, strengthening the premium brand, and delivering long-term commercial impact without getting trapped in excessive activity.
The leader will manage a multidisciplinary team, prioritise initiatives, and ensure decisions are evidence-based, strategically justified, and aligned with Nisje’s growth ambitions across
Qualifications
- 12+ years in progressively senior marketing roles.
- 5+ years leading marketing teams.
- Experience with premium or luxury brands.
- Experience developing multi-market marketing strategies.
- Experience managing creative teams.
- Experience leading integrated marketing campaigns.
- Experience presenting to executive leadership.
Responsibilities
- Develop a comprehensive global marketing strategy for Nisje.
- Own brand strategy and ensure consistency across all touchpoints.
- Lead a multidisciplinary marketing team and guide strategic priorities.
- Align marketing initiatives with long-term commercial objectives.
- Provide regular strategic insights to executive management.
- Balance restraint with decisive execution of high-quality campaigns.
Skills
Tools
Job description
Location: Trivandrum, Kerala, India
Reporting to: Chief Executive Officer
Engagement Type: Full-time
The organization is an internationally recognised luxury outdoor living brand, designing and manufacturing premium architectural products which are specified by architects, landscape architects, interior designers and luxury residential developers around the world.
Our products are sold internationally across North America, Europe, the United Kingdom and Australia. We are building an organisation that values thoughtful strategy, deep customer understanding and long-term brand equity over short-term activity.
We are seeking a Head of Brand & Marketing to lead that function.
Our culture is built upon the following key principles
- Be Open Share ideas freely, challenge respectfully, and welcome different perspectives
- Be Transparent Communicate with clarity, honesty, and context.
- Openness
- Honesty
- Clarity
- Accountability
- Be Diligent Take pride in thoughtful, accurate work.
- Be Responsible Own your commitments and outcomes.
- Be Mature Bring balance, perspective, and calm to challenges.
Applicants who progress through the recruitment process will be expected to demonstrate an understanding of these principles and how they apply in practice.
The Head of Brand & Marketing is responsible for the strategic direction of all marketing activities across the companys group.
This role exists to build demand, strengthen the brand, improve market intelligence and ensure every marketing initiative supports our long-term commercial objectives.
Instead, this position leads a multidisciplinary marketing team and determines where the organisation should focus its attention, investment and creative effort.
Success in this role comes from making good decisions including the decision to pause, narrow the focus or not proceed rather than simply producing more marketing activity.
Here, visible activity is not synonymous with value. This role requires a leader who can resist the pressure to respond to every challenge with more campaigns, more content or faster execution.
The successful candidate will be expected to examine and, where necessary, unlearn habits formed in fast moving, output-driven environments. They must be willing to slow the organisation down when the diagnosis is incomplete, the strategic rationale is weak or the creative thinking is not yet good enough.
In practice, this means:
- Diagnosing the commercial or brand problem before prescribing marketing activity.
- Distinguishing genuine urgency from organisational impatience or the desire to demonstrate visible activity.
- Requiring a clear customer insight, objective, audience and strategic rationale before work begins.
- Protecting time for research, reflection, debate and creative development.
- Sequencing fewer priorities well instead of advancing many initiatives superficially.
- Being prepared to pause, reshape or decline work that does not strengthen the brand or serve a clear commercial purpose.
- Treating restraint as an active strategic choice, not as passivity or a lack of ambition.
This is not a preference for slowness. Once the direction is clear, the team should execute decisively and to a high standard. The discipline is to earn speed through clarity rather than using speed as a substitute for thought.
- Own the companys global brand strategy.
- Maintain consistency across every customer touchpoint.
- Protect and strengthen the premium positioning of the brand.
- Develop long-term brand initiatives aligned with company objectives.
- Ensure marketing reinforces the companys reputation within the architectural and design community.
- Recognise when restraint, consistency or selective absence will strengthen desire for the brand.
Develop annual and quarterly marketing strategies covering:
- Brand awareness
- Customer acquisition
- Customer retention
- Specification marketing
- Architect engagement
- Landscape architect engagement
- Interior designer engagement
- Distributor marketing
- Geographic expansion
- Product launches
Translate strategy into measurable execution plans.
- Lead the companys market intelligence capability by:
- Understanding customer behaviour.
- Identifying market trends.
- Monitoring competitors.
- Identifying new market opportunities.
- Conducting customer research.
- Working closely with Sales to understand customer feedback.
- Providing regular strategic insights to executive management.
Lead and develop the Marketing Department including:
- Content
- Graphic Design
- Social Media
- Market Research
- Digital Marketing
- External agencies
- Freelance specialists
Create a culture of:
- Curiosity
- Critical thinking
- Creativity
- Accountability
- Continuous improvement
Provide coaching rather than micromanagement.
Partner closely with:
- Sales
- Product Development
- Manufacturing
- Executive Management
Ensure marketing supports commercial priorities while preserving long-term brand value.
Approve and oversee:
- Brand campaigns
- Product launches
- Architectural campaigns
- Trade shows
- PR initiatives
- Partnerships
- Digital campaigns
- Content strategy
Ensure campaigns are strategically justified before resources are committed. Challenge activity that lacks a clear problem statement, audience insight, intended outcome or reason to act now.
Work closely with internal designers and external agencies (where applicable) to ensure:
- Premium visual standards.
- Brand consistency.
- High-quality storytelling.
- Consistent messaging.
- Strong product positioning.
Establish meaningful KPIs including:
- Brand awareness
- Website engagement
- Architect engagement
- Qualified specification opportunities
- Lead quality
- Marketing ROI
- Share of voice
- Customer lifetime value
- Campaign effectiveness
Present regular performance reports to executive leadership.
- Develop and manage the annual marketing budget.
- Allocate resources according to strategic priorities.
- Measure return on investment across all significant initiatives.
The Head of Brand & Marketing is expected to:
- Recommend marketing strategy.
- Approve marketing priorities.
- Recommend marketing budgets.
- Determine campaign sequencing.
- Recommend agency selection.
- Manage departmental resources.
- Pause, reshape or decline marketing initiatives that are premature, poorly justified or inconsistent with the brand.
- Escalate significant strategic decisions to the CEO.
- 12+ years in progressively senior marketing roles.
- 5+ years leading marketing teams.
- Experience with premium or luxury brands.
- Experience developing multi-market marketing strategies.
- Experience managing creative teams.
- Experience leading integrated marketing campaigns.
- Experience presenting to executive leadership.
Experience in one or more of the following sectors:
- Luxury architecture
- Premium furniture
- Interior design
- Landscape architecture
- Luxury hospitality
- Premium building products
- High-end residential construction
- Luxury consumer products
- Designer lighting
- Premium kitchens and bathrooms
Strong understanding of:
- Brand strategy
- Consumer psychology
- Positioning
- Marketing analytics
- Customer segmentation
- Digital marketing channels
- SEO
- Paid advertising
- CRM systems
- Marketing automation
- Website optimisation
- Content strategy
The successful candidate is not expected to personally execute every discipline but should understand how they contribute to the broader strategy.
The successful candidate will demonstrate:
- Strategic thinking
- Commercial awareness
- Intellectual curiosity
- Sound judgement
- Strong communication
- Executive presence
- Creativity
- Analytical reasoning
- Emotional maturity
- Patience and restraint under pressure
- Intellectual independence
- High attention to detail
The successful candidate will:
- Develop a comprehensive global marketing strategy.
- Establish a clear brand governance framework.
- Improve coordination across all marketing functions.
- Build a structured market intelligence program.
- Improve collaboration between Sales and Marketing.
- Increase marketing effectiveness through better prioritisation.
- Introduce clear decision gates so significant initiatives begin with evidence, intent and an agreed measure of success.
- Strengthen the companys reputation within the architectural and design community.
- Build a high-performing marketing team with clearly defined roles and responsibilities.
We are looking for a thoughtful marketing leader who understands that great marketing is not measured by the number of campaigns produced, but by the quality of the decisions behind them.
The successful candidate is naturally curious, asks insightful questions before proposing solutions, and is comfortable challenging assumptions with evidence and sound reasoning. They understand that enduring luxury brands are built through consistency, restraint and a deep understanding of their customers not by chasing every new trend.
They must be comfortable operating in a culture where the first contribution is not always an action plan. At times, the most valuable response will be a better question, a sharper diagnosis, a narrower brief, a recommendation to wait or a clear decision not to proceed.
They will foster a culture where strategic thinking comes before execution, creativity is grounded in commercial objectives, and every marketing initiative serves a clear purpose. This role requires someone who can inspire a multidisciplinary team while balancing imagination with discipline, ensuring that marketing remains a long-term competitive advantage for the business rather than simply a promotional function.
up to INR 50 LPA plus benefits, subject to experience and current compensation
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