Marketing Manager

Artifex HR; Chennai; On-site; INR 1,200,000 - 1,900,000; Full time

Job summary

Artifex HR is seeking an accomplished Marketing Manager in Chennai with 3+ years of experience in marketing, brand management, and digital campaigns. You will own brand strategy, drive digital branding across channels, and lead product marketing initiatives to fuel growth and customer engagement.

The role requires a strong aesthetic sense, strategic thinking, and a track record of translating marketing efforts into measurable business outcomes.

Qualifications

• 3+ years of experience in marketing, brand management, digital marketing, or growth leadership.
• Experience building premium consumer, lifestyle, wellness, or aspirational brand narratives.
• Proven ability to translate marketing initiatives into measurable business results.

Responsibilities

• Own and strengthen brand identity, positioning, values, and market perception.
• Lead digital branding across social media, websites, content, and campaigns.
• Drive product positioning, GTM plans, and growth strategies for offerings.
• Collaborate with business and product teams to align marketing with commercial goals.

Skills

Brand strategy

Digital branding

Product marketing

Growth leadership

Leadership

Budget management

Analytics

Storytelling

Stakeholder management

Job description

Experience: 3+ years as Marketing Manager Industry: Health, Wellness & Fitness

We are looking for a accomplished, creative, and commercially driven marketing leader to take ownership of brand strategy, digital branding, product marketing, and business growth.
The individual will serve as the brand custodian, responsible for building a distinctive brand identity, strengthening market positioning, creating aspirational consumer experiences, and driving sustainable business growth.

The ideal candidate will combine strategic thinking, a strong aesthetic sensibility, digital expertise, and a proven track record of translating marketing initiatives into measurable business results.

Brand Strategy & Custodianship

• Own and strengthen the brands identity, positioning, values, and market perception.
• Develop a compelling brand narrative and ensure consistency across all consumer touchpoints.
• Build brand awareness, credibility, differentiation, and long-term brand equity.
• Maintain high standards of brand communication, visual identity, and customer experience.

Digital Branding & Marketing

• Lead digital branding initiatives across social media, websites, content, and digital campaigns.
• Develop integrated marketing strategies to increase brand visibility, engagement, and consumer acquisition.
• Leverage digital analytics, consumer insights, and emerging trends to optimise marketing effectiveness.
• Build a strong and differentiated digital presence through impactful storytelling and creative campaigns.

Product Marketing & Growth

• Drive product positioning, marketing strategy, and go-to-market plans for new and existing offerings.
• Identify opportunities for customer acquisition, market expansion, and revenue growth.
• Develop strategies to improve customer engagement, conversion, retention, and loyalty.
• Collaborate with business and product teams to align marketing initiatives with commercial objectives.
• Establish clear KPIs and track campaign performance, marketing ROI, and growth outcomes.

Leadership & Strategic Execution

• Work closely with senior leadership to define marketing priorities and long-term brand strategy.
• Lead creative agencies, marketing teams, and external partners.
• Manage marketing budgets and ensure effective resource allocation.
• Balance creative excellence with data-driven decision-making and business accountability.

Candidate Profile

• 3+ years of experience in marketing, brand management, digital marketing, or growth leadership.
• Proven success in brand building, preferably within premium consumer, lifestyle, wellness, sports, or aspirational brands.
• Strong expertise in digital branding, product marketing, and growth strategy.
• Demonstrable achievements in increasing brand awareness, customer acquisition, and business performance.
• Excellent communication, storytelling, presentation, and stakeholder-management skills.
• Strong creative judgment, aesthetic sensibility, and understanding of consumer behaviour.
• Strategic, commercially astute, and comfortable leading both strategy and execution.
• A confident professional presence with the ability to represent and elevate the brand across stakeholder interactions.

Key Success Metrics

• Brand awareness, positioning, and consumer recall.
• Digital reach, engagement, and conversion.
• Customer acquisition, retention, and revenue growth.
• Successful product launches and marketing campaigns.
• Marketing ROI and sustained brand equity.