Assistant Brand Manager

StudyIn; Dadri; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

StudyIn is seeking an Assistant Brand Manager to lead consumer brand visibility across offline and online channels from Noida, with travel across India. The role manages ATL campaigns, brand visibility initiatives, and collaboration with PR, social, and performance marketing teams.

Full-time position reporting to Marketing Manager. The ideal candidate will drive strategic brand initiatives, oversee multiple agencies and create impactful campaigns across traditional and digital media.

Qualifications

• 4–6 years in Brand Marketing or ATL Marketing.
• Experience with consumer brands, education, BFSI, telecom, retail or digital-first companies preferred.
• Proven experience planning ATL and OOH campaigns.
• Experience working with media agencies.

Responsibilities

• Develop annual ATL branding strategy aligned with business objectives.
• Plan and execute integrated brand campaigns across: Radio, Outdoor (OOH), Transit Media, Cinema Advertising, Print.
• Identify high-impact OOH opportunities across target cities and sites.
• Coordinate with PR, Social Media and Performance Marketing for integrated launches.
• Monitor campaign delivery and measure impact on brand awareness and perception.

Skills

Brand marketing

ATL marketing

OOH campaigns

Media agencies

Tools

Microsoft Excel

PowerPoint

Google Analytics

Campaign dashboards

Media planning tools

Job description

Position Details

Job Description – Assistant Brand Manager

Position Title

Assistant Brand Manager

Position Details

Job Description – Assistant Brand Manager

Position Title

Assistant Brand Manager

Role Type & Span of control

Individual Contributor

Department/Sub Department

Marketing

Reporting to

Manager - Marketing

Location

Noida (with travel across India as required)

Employment Type

Full Time

About The Company

At StudyIn, we believe that the right guidance has the power to change lives. As the world’s most trusted higher education specialist, we’ve assisted over 1.3 million students in accessing study opportunities since 2006, placing them at top universities across the UK, USA, Canada, Australia, New Zealand, Ireland and Dubai. Our global team of 500+ professionals spans 40+ countries worldwide, offering expert counselling, admissions support, visa guidance and university partnerships.

Main Duties & Scope of the role

The Brand Manager will own StudyIn's consumer brand visibility across offline and online branding channels. The role is responsible for planning, executing and optimising ATL campaigns and high-impact brand visibility initiatives that improve awareness, consideration and brand preference. This role requires someone who understands both traditional media and emerging digital branding platforms, ensuring consistent brand presence across the customer journey. The ideal candidate combines strategic thinking with execution excellence and has experience managing multiple agencies, media partners and creative stakeholders.

Key Responsibilities

ATL Campaign Planning & Execution

• Develop annual ATL branding strategy aligned with business objectives.


• Plan and execute integrated brand campaigns across:
  
  
  
  • Radio
  
  
  • Outdoor (OOH)
  
  
  • Transit Media
  
  
  • Cinema Advertising
  
  
  • Print (where relevant)
  
  
  
  


• Manage campaign calendars for major student recruitment seasons.


• Ensure consistent messaging across all ATL touchpoints.

Outdoor (OOH) Media Management

• Identify high-impact OOH opportunities across target cities.


• Evaluate and recommend premium outdoor inventory based on:
  
  
  
  • Student movement
  
  
  • School & college clusters
  
  
  • Metro stations
  
  
  • Malls
  
  
  • High traffic junctions
  
  
  
  


• Conduct site inspections and recommend billboard locations.


• Coordinate creative adaptation for different formats.


• Track visibility, maintenance and campaign compliance.

Digital Branding & Awareness

Own Branding Initiatives Across Premium Digital Media Channels Including

• Spotify


• MyGate/NoBrokerhood


• OTT Platforms


• Digital Outdoor Screens


• Audio Advertising

Responsibilities Include

• Media planning


• Audience targeting


• Creative recommendations


• Brand lift optimisation


• Reach & frequency management


• Campaign reporting

Brand Visibility

Develop Innovative Brand Visibility Opportunities Through

• Apartment communities


• Premium residential societies


• Educational institutions


• Corporate parks


• Cafés


• Metro branding


• Events & sponsorships


• Student festivals


• Youth properties

Media Planning

• Build annual media plans and budgets.


• Recommend optimal media mix.


• Negotiate rates with media partners.


• Maximise media ROI.


• Coordinate with buying agencies.


• Monitor campaign delivery.

Brand Campaign Management

• Lead end-to-end execution of integrated campaigns.


• Brief internal creative teams and agencies.


• Manage production timelines.


• Ensure campaigns launch on schedule.


• Coordinate with PR, Social Media and Performance Marketing teams for integrated launches.

Agency Management

Manage Relationships With

• Creative Agencies


• Media Buying Agencies


• OOH Vendors


• Radio Partners


• Digital Media Platforms


• Production Houses

Review campaign performance and drive continuous optimisation.

Market Research & Consumer Insights

• Monitor category trends.


• Conduct competitor benchmarking.


• Track brand awareness.


• Identify new media opportunities.


• Recommend innovative branding formats.


• Analyse consumer behaviour and media consumption trends.

Budget Management

• Own ATL branding budget.


• Track campaign spends.


• Ensure cost efficiency.


• Deliver campaigns within approved budgets.

Brand Governance

• Ensure brand consistency across all sites and mediums.


• Maintain adherence to StudyIn brand guidelines.


• Review creative assets before release.


• Protect brand identity across partner executions.

Experience

Skills & Qualifications

• 4–6 years in Brand Marketing or ATL Marketing.


• Experience with consumer brands, education, BFSI, telecom, retail or digital-first companies preferred.


• Proven experience planning ATL and OOH campaigns.


• Experience working with media agencies.

Knowledge

Strong Understanding Of

• OOH planning


• Radio advertising


• Digital branding


• Media planning


• Brand strategy


• Consumer behaviour


• Brand tracking


• Creative development


• Sponsorships & partnerships

Technical Skills

• Microsoft Excel


• PowerPoint


• Google Analytics (awareness metrics)


• Campaign reporting dashboards


• Media planning tools

Success Metrics (KPIs)

Brand Awareness

• Increase aided and unaided brand awareness.


• Improve Share of Voice versus key competitors.


• Improve brand search volume.


• Increase branded website traffic.

ATL Performance

• On-time execution of 100% ATL campaigns.


• Reach and frequency targets achieved.


• Media delivery compliance above 95%.


• Cost efficiencies achieved versus benchmark.

OOH

• High-impact site acquisition in priority cities.


• OOH visibility audits completed.


• 100% campaign compliance.

Commercial Impact

• Increase in direct enquiries attributable to branding campaigns.


• Contribution to overall marketing-qualified lead growth through awareness initiatives.

Why StudyIn

This role offers the opportunity to shape one of India's fastest-growing international education brands by building integrated campaigns that reach millions of aspiring students across both traditional and digital media. You'll work on high-visibility campaigns, collaborate with leading media partners, and help define the future of StudyIn's brand presence across India.